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Geographic segmentation systems and methods

  • US 9,860,148 B2
  • Filed: 12/22/2015
  • Issued: 01/02/2018
  • Est. Priority Date: 08/31/2011
  • Status: Active Grant
First Claim
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1. A computer implemented method for tracking analytics data related to requests for content over a computer network and generating metrics using the tracked analytics data, the method performing operations comprising:

  • tracking, with processing circuitry, analytics data describing requests for content over a computer network, the analytics data for each request comprising a user identifier of a person or a device identifier of a user computing device that made the request, a time and date of the request, a description of the request, and a coordinate location of the user computing device when the request for content was made, the coordinate location recorded and transmitted by the user computing device;

    identifying, with the processing circuitry and based on a selected range of request density, from each of the coordinate locations, a set of location units, each location unit comprising a request density within the selected range;

    determining, with the processing circuitry, a geographical location of interest defined by the set of location units; and

    generating, with the processing circuitry, traffic metrics for the geographical location of interest by segmenting the analytics data based on the location units.

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