Method and system for content delivery with a beacon

• US 9,866,996 B1
• Filed: 07/07/2017
• Issued: 01/09/2018
• Est. Priority Date: 07/07/2016
• Status: Active Grant

• Current Assignee: Estimote Polska Sp. z o.o.
• Original Assignee: Estimote Polska Sp. z o.o.
• Inventors: Krzych, Jakub, Kostka, Lukasz
• Primary Examiner(s): Patel, Mahendra
• Application Number:
  US15/644,428
• Publication Number:
  US 20180014149A1
• Time in Patent Office: 186 Days
• Field of Search: 4554561, 4554566, 455434, 4554563, 709224, 34053913, 340 81
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

Embodiments of a method and system for improving delivery of content to a user device can include: determining a resource identifier comprising beacon data associated with a beacon, wherein the resource identifier is associated with a content identifier identifying the content; broadcasting the resource identifier from the beacon to the user device; processing a resource request from a verifying entity, the resource request associated with the resource identifier; and transmitting a response to the resource request based on the first content identifier.

Claims

1. A system for improved delivery of first content from a content provider to a user device, the system comprising:

a beacon control system configured to;

determine a first identifier generation rule for a first beacon identified by a first beacon identifier, wherein the first beacon is associated with a beacon communication protocol identified by a protocol identifier;

transmit the first identifier generation rule to the first beacon; and

associate the first beacon identifier with a first content identifier identifying the first content, wherein the first content identifier comprises a first uniform resource identifier (URI) associated with a content provider domain;

the first beacon configured to;

determine a first resource identifier comprising beacon data based on the first identifier generation rule, wherein the first resource identifier is associated with the first content identifier, wherein the first resource identifier comprises a second URI associated with a first party domain, wherein the first beacon is configured to generate the second URI comprising the protocol identifier based on the first identifier generation rule; and

broadcast the first resource identifier to the user device, wherein the user device is configured to transmit the first resource identifier to a verification system;

wherein the beacon control system is further configured to;

extract the beacon data from a first resource request associated with the first resource identifier based on the first identifier generation rule, wherein the resource request is received from the verification system;

select the first content identifier based on the beacon data; and

transmit a response to the resource request based on the first content identifier.

2. The system of claim 1,

wherein the beacon control system is configured to determine the first identifier generation rule based on a URI condition defined by the beacon communication protocol, and

wherein the first beacon is configured to determine the second URI including the beacon data according to the URI condition.

3. The system of claim 1, wherein the beacon control system is further configured to:

determine a second identifier generation rule based on the beacon data; and

transmit the second identifier generation rule to the first beacon,

wherein the first beacon is further configured to determine a second resource identifier based on the second identifier generation rule, and

wherein the beacon control system is further configured to process a second resource request associated with the second resource identifier based on the second identifier generation rule.

4. The system of claim 1, wherein the system is configured to:

in response to the beacon data satisfying a threshold condition, determine a second resource identifier based on the first content identifier and a second beacon identifier identifying a second beacon,

wherein the second beacon identifier is associated with the first beacon identifier, and

wherein the second beacon is configured to broadcast the second resource identifier.

5. The system of claim 4, wherein the system is further configured to:

associate the second beacon identifier with a second content identifier identifying second content; and

determine a supplementary resource identifier based on the second content identifier and the second beacon identifier,

wherein the second beacon is further configured to broadcast the second resource identifier in alternation with the supplementary resource identifier.

6. The system of claim 5, wherein the beacon control system is further configured to disable the first beacon from broadcasting the first resource identifier in response to the beacon data satisfying the threshold condition.

7. The system of claim 4, wherein the beacon data comprises a state of charge of the first beacon, wherein the threshold condition comprises a threshold state of charge, and wherein the second beacon is configured to broadcast the second resource identifier in response to the state of charge of the first beacon falling below the threshold state of charge.

8. The system of claim 1,

wherein the first content is associated with a first and a second packet type,

wherein the beacon control system is further configured to:

determine a first analytics metric for the first content based on a first set of beacon broadcasts associated with the first packet type, the first set of beacon broadcasts comprising the broadcast of the first resource identifier at the first beacon;

determine a second analytics metric for the first content based on a second set of beacon broadcasts associated with the second packet type; and

determine a cross-packet type metric for the first content based on a comparison between the first and second analytics metrics.

9. A method for improving delivery of first content to a user device, the method comprising:

associating a first beacon identifier identifying a first beacon to a set of content identifiers identifying a set of content, wherein a content identifier from the set of content identifiers comprises a first uniform resource identifier (URI) associated with a content provider domain, and wherein the first beacon is associated with a beacon communication protocol identified by a protocol identifier;

determining a first resource identifier comprising first beacon data based on the first beacon identifier, wherein the first resource identifier comprises a second URI associated with a first party domain, and wherein the first beacon is configured to generate the second URI comprising the protocol identifier based on an identifier generation rule;

broadcasting the first resource identifier to the user device, wherein the user device is configured to transmit the first resource identifier to a verifying entity;

receiving a first resource request from the verifying entity, the first resource request associated with the first resource identifier;

in response to receiving the first resource request;

extracting the first beacon data based on the first resource request;

selecting a first content identifier from the set of content identifiers based on the first beacon data, wherein the first content identifier identifies the first content; and

transmitting a first response to the first resource request based on the first content identifier.

10. The method of claim 9, further comprising:

extracting second beacon data from a second resource request, the second beacon data associated with a second beacon proximal the first beacon;

determining a location of the user device in relation to the first beacon based on the first and the second beacon data,

wherein selecting the first content identifier comprises selecting the first content identifier from the set of content identifiers based on the location.

11. The method of claim 10, further comprising:

selecting a second content identifier from the set of content identifiers based on the first beacon data, the second content identifier identifying second content;

transmitting a second resource identifier associated with the second content identifier to a third beacon for presentation of the second content.

12. The method of claim 9, further comprising:

associating a second beacon identifier identifying a second beacon to the set of content identifiers;

broadcasting a second resource identifier at the second beacon, the second resource identifier comprising second beacon data;

receiving a second resource request from the verifying entity, the second resource request associated with the second resource identifier;

extracting the second beacon data based on the second resource request;

selecting a second content identifier from the set of content identifiers based on the second beacon data, wherein the second content identifier identifies second content; and

transmitting a second response to the second resource request based on the second content identifier.

13. The method of claim 9,

wherein determining the first resource identifier comprises determining the first resource identifier at a remote beacon control system, the method further comprising:

updating the first resource identifier with second beacon data at the first beacon,

wherein broadcasting the first resource identifier comprises broadcasting the first resource identifier in response to updating the first resource identifier, and

wherein selecting the first content identifier comprises selecting the first content identifier from the set of content identifiers based on the first and the second beacon data.

14. The method of claim 9, further comprising sampling first sensor data at a first sensor of the first beacon, wherein determining the first resource identifier comprises determining the first resource identifier based on the first sensor data;

and wherein selecting the first content identifier comprises selecting the first content identifier from the set of content identifiers based on the first sensor data.

15. The method of claim 14, further comprising:

sampling second sensor data at a second sensor of a second beacon associated with the first beacon;

transmitting the second sensor data from the second beacon to the first beacon; and

updating the first resource identifier with the second sensor data at the first beacon.

16. The method of claim 15, wherein selecting the first content identifier comprises selecting the first content identifier from the set of content identifiers based on the first and the second sensor data.

17. The method of claim 9, further comprising extracting user device data associated with the user device based on the first resource request, wherein selecting the first content identifier comprises selecting the first content identifier from the set of content identifiers based on the user device data and the first beacon data.

18. The method of claim 9,

wherein the set of content identifiers are associated with a set of content providers, the method further comprising:

receiving a set of preferences from the set of content providers, wherein selecting the first content identifier comprises ranking the set of content identifiers based on the first beacon data and the set of preferences.

19. The method of claim 9, further comprising:

determining a set of analytics metrics for the set of content identifiers, the set of analytics metrics associated with presentation of the set of content during a time period; and

determining a correlation between the set of analytics metrics and a set of beacon data associated with the time period,

wherein selecting the first content identifier comprises selecting the first content identifier from the set of content identifiers based on the correlation and the first beacon data.