System and method of providing information based on street address
First Claim
1. A method of selecting an advertisement associated with a geographic location, comprising:
- receiving, using one or more processors, a request from a remote computer, the request identifying the geographic location from location signals associated with the remote computer, the location signals determined at the remote computer using an antenna for receiving location signals and associated software for determining the position of the remote computer based on the received location signals;
determining, using the one or more processors, a listing associated with the geographic location and the request;
determining, using the one or more processors, a number of previous users that selected the listing associated with the geographic location in response to the previous users providing a first search term;
when the number of previous users exceeds a predetermined threshold, selecting, using the one or more processors, the first search term as one or more search terms associated with the geographic location;
when the number of previous users does not exceed the predetermined threshold, determining, using the one or more processors, a number of listing categories associated with the geographic location;
when the number of listing categories falls below a given threshold, selecting, using the one or more processors, the listing categories as the one or more search terms associated with the geographic location;
when the number of listing categories does not fall below the given threshold, determining, using the one or more processors and without user input, a point of interest that is associated with the geographic location and selecting a title of the point of interest as the one or more search terms associated with the geographic location;
determining, using the one or more processors, an advertisement based at least in part on the one or more search terms associated with the geographic location; and
transmitting, using the one or more processors, the advertisement to an electronic display of the remote computer for display to the user in response to the request.
2 Assignments
0 Petitions
Accused Products
Abstract
A system and method is provided that infers a user'"'"'s intent when the user searches for a particular address or other geographic location. In that regard, the system and method may select advertisements in response to a user searching for street addresses. The advertisements may be selected by searching for advertisements that match search terms associated with the street address. If no search terms are associated with the street address, the system and method may determine whether the street address is associated with a point of interest. If the address is associated with a point of interest, the name of the point of interest may be utilized as the search term.
76 Citations
14 Claims
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1. A method of selecting an advertisement associated with a geographic location, comprising:
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receiving, using one or more processors, a request from a remote computer, the request identifying the geographic location from location signals associated with the remote computer, the location signals determined at the remote computer using an antenna for receiving location signals and associated software for determining the position of the remote computer based on the received location signals; determining, using the one or more processors, a listing associated with the geographic location and the request; determining, using the one or more processors, a number of previous users that selected the listing associated with the geographic location in response to the previous users providing a first search term; when the number of previous users exceeds a predetermined threshold, selecting, using the one or more processors, the first search term as one or more search terms associated with the geographic location; when the number of previous users does not exceed the predetermined threshold, determining, using the one or more processors, a number of listing categories associated with the geographic location; when the number of listing categories falls below a given threshold, selecting, using the one or more processors, the listing categories as the one or more search terms associated with the geographic location; when the number of listing categories does not fall below the given threshold, determining, using the one or more processors and without user input, a point of interest that is associated with the geographic location and selecting a title of the point of interest as the one or more search terms associated with the geographic location; determining, using the one or more processors, an advertisement based at least in part on the one or more search terms associated with the geographic location; and transmitting, using the one or more processors, the advertisement to an electronic display of the remote computer for display to the user in response to the request. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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one or more processors; and a first memory including instructions that, when executed by the one or more processors, cause the one or more processors to; receive a request from a remote computer, the request identifying a geographic location from location signals associated with the remote computer, the location signals determined at the remote computer using an antenna for receiving location signals and associated software for determining the position of the remote computer based on the received location signals; determine a listing associated with the geographic location and the request; determine a number of previous users that selected the listing associated with the geographic location in response to the previous users providing a first search term; when the number of previous users exceeds a predetermined threshold, select the first search term as one or more search terms associated with the geographic location; when the number of previous users does not exceed the predetermined threshold, determine a number of listing categories associated with the geographic location; when the number of listing categories falls below a given threshold, select the listing categories as the one or more search terms associated with the geographic location; when the number of listing categories does not fall below the given threshold, determine a point of interest associated with the geographic location and select a title of the point of interest as the one or more search terms associated with the geographic location; select an advertisement that matches a query that comprises the one or more search terms associated with the geographic location; and transmit the advertisement to an electronic display of the remote computer for display to the user in response to the request. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A non-transitory machine readable medium embodying instructions that, when executed by a machine, cause the machine to perform a method for selecting an advertisement associated with a geographic location, the method comprising:
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receiving a request from a remote computer, the request identifying the geographic location from location signals determined at the remote computer using an antenna for receiving location signals and associated software for determining a geographic position of the remote computer based on the received location signals; determining a business listing associated with the geographic location and the request; determining a number of previous users that selected the business listing associated with the geographic location in response to the previous users providing a first search term; when the number of previous users exceeds a predetermined threshold, selecting the first search term as one or more search terms associated with the geographic location; when the number of previous users does not exceed the predetermined threshold, determining a number of listing categories associated with the geographic location; when the number of listing categories falls below a given threshold, selecting the listing categories as the one or more search terms associated with the geographic location; when the number of listing categories does not fall below the given threshold, determining a point of interest that is associated with the geographic location and selecting a title of the point of interest as the one or more search terms associated with the geographic location; determining an advertisement based at least in part on the one or more search terms associated with the geographic location; and transmitting the advertisement to an electronic display of the remote computer for display to the user in response to the request.
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Specification