Monitoring advertisement impressions

  • US 9,873,052 B2
  • Filed: 04/04/2013
  • Issued: 01/23/2018
  • Est. Priority Date: 09/30/2005
  • Status: Active Grant
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First Claim
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1. A method for tracking advertisement impressions, the method comprising:

  • storing an advertisement in memory of an advertising server, the advertisement having a play length, wherein only a portion of the play length concerns an advertised product;

    receiving a request sent from an end-user device over a game network to the advertising server, the request concerning a digital content title and including an identified geographic location of the end-user device;

    providing the end-user device with access to the requested digital content title over the game network; and

    executing instructions stored in memory, wherein execution of the instructions by a processor;

    inserts the advertisement into the digital content title based on one or more tags within the digital content title, wherein the advertisement is played when a trigger event occurs during play of the digital content title,tracks an amount of play time that the advertisement is played,determines whether the portion of the play length concerning the advertised product has been played,records an impression based on the tracked amount of time and the determination that the portion of the play length has been played, wherein the recorded impression is associated with the identified geographic location of the end-user device at a time the impression is recorded, andcounts the recorded impression against a total ad buy when the identified end-user device location is within an advertiser-specified geographic region, wherein a total number of recorded impressions based on the tracked amount of time is different than a total number of impressions counted against the total ad buy.

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