Non-intrusive proximity based advertising and message delivery

• US 9,888,340 B2
• Filed: 10/10/2015
• Issued: 02/06/2018
• Est. Priority Date: 10/10/2015
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Brunn, Jonathan F., Hoy, Jeffrey R., Imsdahl, Marit L., Silva, Asima
• Primary Examiner(s): HUANG, WEN WU
• Application Number:
  US14/880,206
• Publication Number:
  US 20170105089A1
• Time in Patent Office: 850 Days
• Field of Search: 455 411, 455 412, 455 413
• CPC Class Codes: H04L 67/141 Setup of application sessions admission control or resource allocation in data switching networks H04L47/70
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

Provided are techniques for controlling message delivery corresponding to a near field communication (NFC) device, comprising establishing, on a mobile computing device, a rule-based session corresponding to a NFC device; executing an application, corresponding to the NFC device, in conjunction with the session; and responsive to detecting a condition meeting a criterion corresponding to the rule-based session, limiting execution of the application on the mobile computing device in conformity with the criterion.

Claims

1. A method for controlling message delivery corresponding to a near field communication (NFC) device, comprising:

establishing, on a mobile computing device of a user, a rule-based session corresponding to a NFC device;

detecting, by the mobile computing device, that a first application associated with the session is approved by the user;

detecting, by the mobile computing device, that a second application associated with the session in not approved by the user;

responsive to detecting a first condition meeting a first criterion corresponding to the rule-based session, enabling, by the mobile computing device, execution of the first application on the mobile computing device in conformity with the first criterion; and

responsive to detecting a second condition meeting a second criterion corresponding to the rule-based session, limiting, by the mobile computing device, execution of the second application on the mobile computing device in conformity with the second criterion.

2. The method of claim 1, further comprising:

determining that a second NFC device is not associated with a second session; and

limiting communication with the second NFC device in response to the determining.

3. The method of claim 1, wherein the limiting execution of the second application comprises preventing the second application from transmitting a notification to the user.

4. The method of claim 1, wherein the limiting of execution of the second application comprises preventing the mobile computing device from displaying a message corresponding to the NFC device.

5. The method of claim 1, further comprising adjusting the first criterion based upon interactions by a user of the mobile computing device.

6. The method of claim 1, the first and second criteria selected from a list, the list consisting of:

a time constraint;

a location constraint; and

an application specific constraint corresponding to an application associated with the NFC device.

7. The method of claim 1, wherein the NFC device is a beacon.

8. The method of claim 1, further comprising:

determining that the first application is not loaded on the mobile computing device; and

in response to the determining that the first application is not loaded, downloading the first application onto the mobile computing device.

9. An apparatus for controlling message delivery corresponding to a near field communication (NFC) device, comprising:

a processor;

a computer-readable storage medium coupled to the processor; and

instructions, stored on the computer-readable storage medium and executed on the processor, to perform a method, the method comprising;

establishing, on a mobile computing device of a user, a rule-based session corresponding to a NFC device;

detecting, by the mobile computing device, that a first application associated with the session is approved by the user;

detecting, by the mobile computing device, that a second application associated with the session in not approved by the user;

responsive to detecting a first condition meeting a first criterion corresponding to the rule-based session, enabling, by the mobile computing device, execution of the first application on the mobile computing device in conformity with the first criterion; and

responsive to detecting a second condition meeting a second criterion corresponding to the rule-based session, limiting, by the mobile computing device, execution of the second application on the mobile computing device in conformity with the second criterion.

10. The apparatus of claim 9, the method further comprising:

determining that a second NFC device is not associated with a second session; and

limiting communication with the second NFC device in response to the determining.

11. The apparatus of claim 9, wherein the limiting execution of the second application comprises preventing the second application from transmitting a notification to the user.

12. The apparatus of claim 9, wherein the limiting of execution of the second application comprises preventing the mobile computing device from displaying a message corresponding to the NFC device.

13. The apparatus of claim 9, further comprising adjusting the first criterion based upon interactions by a user of the mobile computing device.

14. The apparatus of claim 9, wherein the NFC device is a beacon.

15. A computer programing product for controlling message delivery corresponding to a near field communication (NFC) device, comprising a non-transitory computer-readable storage medium having program code embodied therewith, the program code executable by a plurality pf processors to perform a method comprising;

establishing, on a mobile computing device of a user, a rule-based session corresponding to a NFC device;

detecting, by the mobile computing device, that a first application associated with the session is approved by the user;

detecting, by the mobile computing device, that a second application associated with the session in not approved by the user;

responsive to detecting a first condition meeting a first criterion corresponding to the rule-based session, enabling, by the mobile computing device, execution of the first application on the mobile computing device in conformity with the first criterion; and

responsive to detecting a second condition meeting a second criterion corresponding to the rule-based session, limiting, by the mobile computing device, execution of the second application on the mobile computing device in conformity with the second criterion.

16. The computer programming product of claim 15, the method further comprising:

determining that a second NFC device is not associated with a second session; and

limiting communication with the second NFC device in response to the determining.

17. The computer programming product of claim 15, wherein the limiting execution of the second application comprises preventing the second application from transmitting a notification to the user.

18. The computer programming product of claim 15, wherein the limiting of execution of the second application comprises preventing the mobile computing device from displaying a message corresponding to the NFC device.

19. The computer programming product of claim 15, further comprising adjusting the first criterion based upon interactions by a user of the mobile computing device.

20. The computer programming product of claim 15, wherein the NFC device is a beacon.