Dynamic normalization of internet traffic
First Claim
1. A method of estimating Internet traffic, the method comprising:
- determining a size of a target population based on a data source;
identifying a fraction of participants within a clickstream panel that is managed by a party other than a publisher of the data source that were active in a predetermined time period;
receiving clickstream data at a host from the party that connotes Internet activity of the fraction of participants within the clickstream panel; and
determining, at the host, an estimate of the target population'"'"'s Internet activity by scaling the clickstream data for each member of the clickstream panel by a scaling factor that is based on the size of the target population relative to the fraction of the participants within the clickstream panel active during the predetermined time period.
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Accused Products
Abstract
The disclosure herein concerns a method of estimating Internet traffic including taking a size of a target population based on at least one of census data and third party data, identifying a percentage of the target population that displays an online behavior, receiving clickstream data at a host processing facility from a clickstream panel that connotes Internet activity of individual members of the clickstream panel, identifying a fraction of participants within the clickstream panel that exhibit the online behavior, and producing, at the host processing facility, an estimate of the target population'"'"'s Internet activity by first scaling the clickstream data for the participants in the clickstream panel exhibiting the online behavior so that it matches the percentage in the target population and then scaling the data for all members of the clickstream panel by the relative size of the target population.
173 Citations
18 Claims
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1. A method of estimating Internet traffic, the method comprising:
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determining a size of a target population based on a data source; identifying a fraction of participants within a clickstream panel that is managed by a party other than a publisher of the data source that were active in a predetermined time period; receiving clickstream data at a host from the party that connotes Internet activity of the fraction of participants within the clickstream panel; and determining, at the host, an estimate of the target population'"'"'s Internet activity by scaling the clickstream data for each member of the clickstream panel by a scaling factor that is based on the size of the target population relative to the fraction of the participants within the clickstream panel active during the predetermined time period. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of estimating Internet traffic, the method comprising:
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determining a size of a target population based on a data source; taking a number of devices in use by each member of the target population to access the Internet; receiving clickstream data at a host from a party other than a publisher of the data source that connotes Internet activity of members of a clickstream panel; calculating a device weighting factor for a clickstream by dividing a number of devices expected to be in use by each member of the target population by a number of devices that contributed to a user'"'"'s clickstream; and determining, at the host, an estimate of the target population'"'"'s Internet activity by scaling the clickstream data for each member of the clickstream panel by a scaling factor that is based on the size of the target population and the device weighting factor. - View Dependent Claims (11, 12, 13)
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14. A method of estimating Internet traffic, the method comprising:
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determining a size of a target population based on a data source; identifying a percentage of the target population that displays an online behavior; receiving clickstream data at a host from a party other than a publisher of the data source that connotes Internet activity of all members of a clickstream panel; identifying a fraction of members of the clickstream panel that exhibit the online behavior; calculating a scaling factor for the fraction of members of the clickstream panel by dividing the percentage of the target population that displays the online behavior by the fraction of members of the clickstream panel that exhibit the online behavior; and determining, at the host, an estimate of the target population'"'"'s Internet activity by scaling clickstream data for members of the clickstream panel exhibiting the online behavior by the scaling factor and scaling the clickstream data for all members of the clickstream panel by a relative size of the target population. - View Dependent Claims (15, 16, 17, 18)
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Specification