Ratable video advertisements

• US 9,911,127 B1
• Filed: 05/02/2008
• Issued: 03/06/2018
• Est. Priority Date: 05/02/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Byrne, James, Dunton, Maryrose, Klein, Erik, Miller, Christoform, Nguyen, Anna
• Primary Examiner(s): Ebersman, Bruce I
• Application Number:
  US12/114,403
• Time in Patent Office: 3,595 Days
• Field of Search: 705 146
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2393 involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/4143 embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system, method and various user interfaces enable association of advertising content with requested shared video content for access via a web-based video player. Advertising content is provided selectively in conjunction with playback of video content. A rating system allows users to rate advertisements. Correspondence is then established between the video clips and the advertising content responsive to the selected rating.

Claims

1. A method of presenting information on a display, comprising:

transmitting, by a server to a client device over a data network, a user-requested video for display on a first portion of a website responsive to a request from a user;

selecting a video advertisement based on content of the user-requested video and user-specific information stored in a user database, the user-specific information including a user-selected category of interest;

transmitting, by the server to the client device over the data network, the selected video advertisement for display on a second portion of the website;

transmitting, by the server to the client device over the data network, a navigation control, selection of the navigation control causing the client device to commence playback of the selected video advertisement, wherein the navigation control comprises a playback control superimposed on the second portion of the website;

transmitting, by the server to the client device over the data network, an advertisement rating control for display on a third portion of the website and for receiving from the user an advertisement rating for the selected video advertisement;

receiving by the server from the client device over the data network, an advertisement rating for the selected video advertisement;

establishing, by the server, correspondence between the user-requested video and the video advertisement based on the received advertisement rating;

establishing, by the server, correspondence between the user-selected category of interest and the video advertisement based on the received advertisement rating;

providing, by the server, feedback to advertisers regarding the correspondence between the user-requested video and the video advertisement or the correspondence between the user-selected category of interest and the video advertisement.

2. The method of claim 1, further comprising marking the video advertisement as a featured advertisement based on the advertisement rating.

3. The method of claim 1, wherein the first portion of the web site is not superimposed with a visible playback control.

4. The method of claim 1, further comprising presenting a third portion of the web site with still image advertising.

5. The method of claim 4, wherein the still image advertising is related in content to the video advertisement.

6. The method of claim 5, further comprising presenting a web page related in content to the still image advertising responsive to user selection of the still image advertising.

7. The method of claim 1, further comprising determining an of-interest demographic for the video advertisement based on correspondence between user profiles and ratings assigned to the video advertisement.

8. The method of claim 1, wherein selecting the video advertisement is further based on ratings assigned to the video advertisement by other users having similar user profiles to the user.

9. The method of claim 1, further comprising:

presenting, by the client device, an overall advertisement rating for the video advertisement concurrently with the video advertisement; and

presenting, by the client device, a number of the plurality of other users that have rated the video advertisement, the number displayed concurrently with the video advertisement and the overall advertisement rating.

10. The method of claim 1, further comprising:

presenting, by the client device, a comments control for allowing the user to provide written or video comments regarding the video advertisement; and

presenting, by the client device, a share button for forwarding a link to the video advertisement.

11. The method of claim 1, further comprising:

transmitting by the server to the client device, a video rating control for receiving from the user a video rating for the user-requested video;

determining most popular shared videos based on the video rating from the user for the user-requested video and video ratings from a plurality of other users;

determining most popular video advertisements based on the advertisement rating from the user and from a plurality of other users; and

presenting the most popular shared videos and the most popular video advertisements in a common list of most popular videos.

12. A non-transitory computer-readable storage medium storing instructions for presenting information on a display, the instructions when executed by a processor causing the processor to perform steps comprising:

transmitting, by a server to a client device over a data network, a user-requested video for display on a first portion of a website responsive to a request from a user;

selecting a video advertisement based on content of the user-requested video and user-specific information stored in a user database, the user-specific information including a user-selected category of interest;

transmitting, by the server to the client device over the data network, the selected video advertisement for display on a second portion of the website, wherein the navigation control comprises a playback control superimposed on the second portion of the website;

transmitting, by the server to the client device over the data network, a navigation control, selection of the navigation control causing the client device to commence playback of the selected video advertisement;

transmitting, by the server to the client device over the data network, an advertisement rating control for display on a third portion of the website and for receiving from the user an advertisement rating for the selected video advertisement;

receiving by the server from the client device over the data network, an advertisement rating for the selected video advertisement

establishing, by the server, correspondence between the user-requested video and the video advertisement based on the received advertisement rating;

establishing, by the server, correspondence between the user-selected category of interest and the video advertisement based on the received advertisement rating;

providing, by the server, feedback to advertisers regarding the correspondence between the user-requested video and the video advertisement or the correspondence between the user-selected category of interest and the video advertisement.

13. The non-transitory computer-readable storage medium of claim 12, further comprising instructions for:

transmitting by the server to the client device, a video rating control for receiving from the user a video rating for the user-requested video;

determining most popular shared videos based on the video rating from the user for the user-requested video and video ratings from a plurality of other users;

determining most popular video advertisements based on the advertisement rating from the user and from a plurality of other users; and

presenting the most popular shared videos and the most popular video advertisements in a common list of most popular videos.

14. The non-transitory computer-readable storage medium of claim 12, further comprising marking the video advertisement as a featured advertisement based on the advertisement rating.

15. The non-transitory computer-readable storage medium of claim 12, further comprising superimposing a play button on the second portion of the web site.

16. The non-transitory computer-readable storage medium of claim 12, wherein the first portion of the web site is not superimposed with a visible playback control.

17. The non-transitory computer-readable storage medium of claim 12, further comprising presenting a third portion of the web site with still image advertising.

18. The non-transitory computer-readable storage medium of claim 17, wherein the still image advertising is related in content to the video advertisement.

19. The non-transitory computer-readable storage medium of claim 16, further comprising presenting a web page related in content to the still image advertising responsive to user selection of the still image advertising.

20. The non-transitory computer-readable storage medium of claim 12, further comprising determining an of-interest demographic for the video advertisement based on correspondence between user profiles and ratings assigned to the video advertisement.

21. The non-transitory computer-readable storage medium of claim 12, wherein selecting the video advertisement is further based on ratings assigned to the video advertisement by other users having similar user profiles to the user.

22. The non-transitory computer-readable storage medium of claim 12, further comprising instructions for:

presenting, by the client device, an overall advertisement rating for the video advertisement concurrently with the video advertisement; and

presenting, by the client device, a number of the plurality of other users that have rated the video advertisement, the number displayed concurrently with the video advertisement and the overall advertisement rating.

23. The non-transitory computer-readable storage medium of claim 12, further comprising instructions for:

presenting, by the client device, a comments control for allowing the user to provide written or video comments regarding the video advertisement; and

presenting, by the client device, a share button for forwarding a link to the video advertisement.