Computational systems and methods for regulating information flow during interactions

• US 9,928,485 B2
• Filed: 11/16/2011
• Issued: 03/27/2018
• Est. Priority Date: 09/07/2011
• Status: Active Grant

• Current Assignee: Elwha LLC (Intellectual Ventures LLC)
• Original Assignee: Elwha LLC (Intellectual Ventures LLC)
• Inventors: Davis, Marc E., Dyor, Matthew G., Gates, William, Huang, Xuedong, Hyde, Roderick A., Jung, Edward K. Y., Kare, Jordin T., Levien, Royce A., Lord, Richard T., Lord, Robert W., Lu, Qi, Malamud, Mark A., Myhrvold, Nathan P., Nadella, Satya, Reed, Daniel, Shum, Harry, Tegreene, Clarence T., Wood, Jr., Lowell L.
• Primary Examiner(s): Gergiso, Techane
• Application Number:
  US13/373,542
• Publication Number:
  US 20130060850A1
• Time in Patent Office: 2,323 Days
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

Methods, apparatuses, computer program products, devices and systems are described that carry out accepting at least one indication of an interaction involving at least one member of a network; creating a persona corresponding to the at least one member of a network, wherein the persona is at least partly based on the indication of an interaction; and presenting the persona for use in the interaction involving the at least one member of the network.

Claims

1. A system for interactive negotiation of persona content, comprising:

circuitry for accepting at least one monetary value of at least one aspect of at least one interaction involving at least one entity;

circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value;

circuitry for creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset;

circuitry for presenting the at least one first persona for use in the at least one interaction involving the at least one entity; and

circuitry for initiating at least one negotiation with at least one interaction partner associated with the at least one interaction involving the at least one entity, including at least presenting one or more personas containing progressively more personal information subsequent to presenting the at least one first persona until an acceptable one of the one or more personas containing progressively more personal information is accepted by the at least one interaction partner, the acceptable one of the one or more personas providing a sufficient amount of personal information for completion of the at least one interaction.

2. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value comprises:

circuitry for comparing the at least one monetary value with at least one range of the at least one ruleset, including at least determining whether the at least one monetary value is within the at least one range and, if the at least one monetary value is within the at least one range, triggering creation of a persona that includes only a number of elements of personal information corresponding to the at least one range.

3. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value comprises:

circuitry for determining that the amount of personal information associated with the at least one entity to expose for the at least one interaction is only a device identifier of a mobile phone of the at least one entity if the at least one monetary value is within at least one low-dollar-cost range defined by the at least one ruleset, the only a device identifier providing sufficient security for the transaction via comparing the device identifier with at least one telecommunications carrier account to at least one interaction partner party to the at least one interaction with the at least one entity.

4. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value comprises:

circuitry for selecting at least one rule of a locally-stored persona-creation ruleset at least partly based on matching at least one range of monetary values associated with the at least one rule with the at least one monetary value; and

circuitry for determining the amount of personal information associated with the at least one entity to populate within the at least one first persona during creation of the at least one first persona at least partly based on the at least one rule of the locally-stored persona-creation ruleset.

5. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value comprises:

circuitry for comparing the at least one monetary value with a persona-creation ruleset for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value, the persona-creation ruleset stored on and accessed by at least one computing device local to the at least one entity during the at least one interaction.

6. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value comprises:

circuitry for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value and at least partly based on a rule relating to a particular monetary value in association with at least one time of day at which the at least one interaction is initiated.

7. The system for interactive negotiation of persona content of claim 1, wherein circuitry for creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset comprises:

circuitry for creating at least one first persona including only a Unique Device Identifier (“

UDID”

) associated with a user device corresponding to the at least one entity at least partly based on the at least one monetary value of the at least one aspect of the at least one interaction and at least partly based on accessing the at least one ruleset.

8. The system for interactive negotiation of persona content of claim 1, wherein circuitry for creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset comprises:

circuitry for creating at least one second persona, the at least one second persona including at least a second amount of personal information associated with the at least one entity, the at least one second persona designated for attempting to complete the at least one interaction a second time without accessing the at least one ruleset if a first attempt to complete the at least one interaction using the at least one ruleset is not successful.

9. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value comprises:

circuitry for determining at least one first number of elements for the at least one first persona to populate with anonymized information at least partly based on the accessing the at least one ruleset, the at least one first number of elements corresponding to at least one rule of the at least one ruleset defining at least one range of monetary values for which minimal personal information is needed for completion of the at least one interaction.

10. The system for interactive negotiation of persona content of claim 1, wherein circuitry for initiating at least one negotiation with at least one interaction partner associated with the at least one interaction involving the at least one entity, including at least presenting one or more personas containing progressively more personal information subsequent to presenting the at least one first persona until an acceptable one of the one or more personas containing progressively more personal information is accepted by the at least one interaction partner, the acceptable one of the one or more personas providing a sufficient amount of personal information for completion of the at least one interaction comprises:

circuitry for detecting, subsequent to presenting the at least one first persona for use in the at least one interaction involving the at least one entity, one or more text labels associated with one or more information requests at least one of newly-appearing in red type or within a proximity of a red asterisk, the detecting one or more text labels including at least analyzing markup language code corresponding to at least one web page of the at least one interaction to search for one or more of red type or red asterisks; and

circuitry for signaling to initiate the at least one negotiation with the at least one interaction partner at least partly based on detecting the one or more text labels associated with one or more information requests at least one of newly-appearing in red type or within a proximity of a red asterisk.

11. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accepting at least one monetary value of at least one aspect of at least one interaction involving at least one entity comprises:

circuitry for accepting (i) the at least one monetary value of the at least one aspect of the at least one interaction involving the at least one entity and (ii) at least one indication of one or more text entry fields associated with the at least one interaction and corresponding with one or more personal information requests related to the at least one entity.

12. The system for interactive negotiation of persona content of claim 1, wherein circuitry for initiating at least one negotiation with at least one interaction partner associated with the at least one interaction involving the at least one entity, including at least presenting one or more personas containing progressively more personal information subsequent to presenting the at least one first persona until an acceptable one of the one or more personas containing progressively more personal information is accepted by the at least one interaction partner, the acceptable one of the one or more personas providing a sufficient amount of personal information for completion of the at least one interaction comprises:

circuitry for avoiding gratuitous dissemination of potentially valuable personal information via the presenting one or more personas containing progressively more personal information subsequent to presenting the at least one first persona until an acceptable one of the one or more personas containing progressively more personal information is accepted by the at least one interaction partner, the acceptable one of the one or more personas providing only an amount of personal information sufficient for completion of the at least one interaction.

13. The system for interactive negotiation of persona content of claim 1, wherein circuitry for creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset comprises:

circuitry for choosing at least some personal information for the at least one first persona at least partly based on at least some information stored locally in a vendor-specific persona database, the vendor-specific database including at least information relating vendor-specific personal information requirements and checkout page field locations associated with the vendor-specific personal information requirements.

14. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value comprises:

circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, wherein the first range includes monetary values larger than monetary values of the second range and the first number of elements of personal information is larger than the second number of elements of personal information.

15. The system for interactive negotiation of persona content of claim 1, wherein circuitry for initiating at least one negotiation with at least one interaction partner associated with the at least one interaction involving the at least one entity, including at least presenting one or more personas containing progressively more personal information subsequent to presenting the at least one first persona until an acceptable one of the one or more personas containing progressively more personal information is accepted by the at least one interaction partner, the acceptable one of the one or more personas providing a sufficient amount of personal information for completion of the at least one interaction comprises:

circuitry for automating one or more successive attempts to complete the at least one interaction with the at least one interaction partner at least partly via the presenting one or more personas containing progressively more personal information, wherein each successive attempt to complete the at least one interaction is associated with a persona containing more personal information than the persona associated with the previous attempt to complete the at least one interaction.

16. The system for interactive negotiation of persona content of claim 1, wherein circuitry for creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset comprises:

circuitry for creating the at least one first persona including at least provisioning at least at least a name field and a telephone field associated with the at least one first persona at least partly based on at least one name and phone number match from at least one telecommunications carrier.

17. The system for interactive negotiation of persona content of claim 1, wherein circuitry for presenting the at least one first persona for use in the at least one interaction involving the at least one entity comprises:

circuitry for placing elements of the at least one first persona into one or more fields of one or more online forms for use in the at least one interaction involving the at least one entity, the at least one interaction including at least one online shopping transaction.

18. The system for interactive negotiation of persona content of claim 1, wherein circuitry for creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset comprises:

circuitry for creating at least one first persona using one or more elements of real-world personal information associated with at least one member of at least one network, the one or more elements of real-world personal information contained by at least one personal information database maintained by the at least one member of at least one network and stored on at least one system associated with initiation of the at least one interaction.

19. The system for interactive negotiation of persona content of claim 1, wherein circuitry for creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset comprises:

circuitry for creating the at least one first persona using one or more elements of real-world personal information verified via correlating with at least some personal information included in at least one financial account associated with the at least one entity.

20. The system for interactive negotiation of persona content of claim 1, wherein circuitry for creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset comprises:

circuitry for determining whether at least one interaction partner acting as a party to the at least one interaction was previously a party to a different interaction and, if the at least one interaction partner acting as a party to the at least one interaction was not previously a party to a different interaction, sending at least one request to at least one credit card provider for at least one one-time use credit card number; and

circuitry for populating the at least one first persona with the at least one one-time use credit card number.

21. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accepting at least one monetary value of at least one aspect of at least one interaction involving at least one entity comprises:

circuitry for accepting at least one monetary value of at least one aspect of online auction in which the at least one entity is participating, the at least one monetary value including at least one monetary amount of at least one bid in the online auction in which the at least one entity is participating.

22. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accepting at least one monetary value of at least one aspect of at least one interaction involving at least one entity comprises:

circuitry for utilizing at least one screen scraper module to parse at least one web page associated with the at least one interaction, including at least searching the at least one web page associated with the at least one interaction for at least one symbol associated with currency and scraping at least one value adjacent to the at least one symbol associated with currency to obtain the at least one monetary value of the at least one aspect of the at least one interaction, the at least one symbol associated with currency including at least one of a dollar sign, a yen symbol, a pound sterling symbol, or the like.

23. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value comprises:

circuitry for accessing at least one ruleset subsequent to accepting at least one monetary value of less than 25 dollars to determine that the personal information to expose for the at least one interaction should include only a name and a credit card number at least partly based on at least one rule relating to interaction monetary values less than 25 dollars.

24. The system for interactive negotiation of persona content of claim 1, wherein circuitry for creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least a first the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset comprises:

circuitry for creating at least one first persona including only a name and a credit card number associated with the at least one entity at least partly based on accepting at least one monetary value of less than 25 dollars and at least partly based on accessing at least one rule of the at least one ruleset stating that online purchases for items having a value of 25 dollars or less should trigger the creation and presentation of a persona including only a name and credit card information.

25. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value comprises:

circuitry for accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value, the at least one ruleset having been pre-programmed into a persona creation ruleset module of a persona creation unit of a mobile device of a user who is the at least one entity, the user who is the at least one entity associated with initiating an online purchase via the mobile device as the at least one interaction involving the at least one entity, the persona creation ruleset, the persona creation unit, and the at least one ruleset stored on a non-transitory computer-readable medium on the mobile device.

26. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accepting at least one monetary value of at least one aspect of at least one interaction involving at least one entity comprises:

circuitry for searching at least one web page associated with the at least one interaction for at least one symbol associated with currency and obtaining at least one value in proximity to the at least one symbol associated with currency as the at least one monetary value of the at least one aspect of the at least one interaction, the at least one symbol associated with currency including at least one of a dollar sign, a yen symbol, a pound sterling symbol, or the like.

27. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accepting at least one monetary value of at least one aspect of at least one interaction involving at least one entity comprises:

circuitry for parsing at least one web page associated with the at least one interaction for at least one symbol associated with currency and obtaining at least one value in proximity to the at least one symbol associated with currency as the at least one monetary value of the at least one aspect of the at least one interaction, the at least one symbol associated with currency including at least one of a dollar sign, a yen symbol, a pound sterling symbol, or the like.

28. The system for interactive negotiation of persona content of claim 1, wherein circuitry for accepting at least one monetary value of at least one aspect of at least one interaction involving at least one entity comprises:

circuitry for scraping at least one web page associated with the at least one interaction for at least one symbol associated with currency and obtaining at least one value in proximity to the at least one symbol associated with currency as the at least one monetary value of the at least one aspect of the at least one interaction, the at least one symbol associated with currency including at least one of a dollar sign, a yen symbol, a pound sterling symbol, or the like.

29. The system for interactive negotiation of persona content of claim 1, wherein circuitry for presenting the at least one first persona for use in the at least one interaction involving the at least one entity comprises:

circuitry for placing elements of the at least one first persona into one or more fields of one or more online forms for use in credit for an online purchase by the at least one entity as the at least one interaction.

30. The system for interactive negotiation of persona content of claim 29, wherein circuitry for placing elements of the at least one first persona into one or more fields of one or more online forms for use in credit for an online purchase by the at least one entity as the at least one interaction comprises:

circuitry for placing elements of the at least one first persona into one or more fields of one or more online forms for use in credit for an online purchase by the at least one entity as the at least one interaction, including at least presenting at least one network membership indicated by the at least one persona to at least partly secure the credit.

31. The system for interactive negotiation of persona content of claim 30, wherein circuitry for placing elements of the at least one first persona into one or more fields of one or more online forms for use in credit for an online purchase by the at least one entity as the at least one interaction, including at least presenting at least one network membership indicated by the at least one persona to at least partly secure the credit comprises:

circuitry for placing elements of the at least one first persona into one or more fields of one or more online forms for use in credit for an online purchase by the at least one entity as the at least one interaction, including at least presenting at least one set of login credentials associated with the at least one network membership to secure the credit at least partly based on the at least one set of login credentials acting as proof of the at least one network membership.

32. A system for interactive negotiation of persona content, comprising:

a computing device; and

one or more instructions which, when executed on the computing device, cause the computing device to perform one or more operations including at least;

accepting at least one monetary value of at least one aspect of at least one interaction involving at least one entity;

accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value;

creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset;

presenting the at least one first persona for use in the at least one interaction involving the at least one entity; and

initiating at least one negotiation with at least one interaction partner associated with the at least one interaction involving the at least one entity, including at least presenting one or more personas containing progressively more personal information subsequent to presenting the at least one first persona until an acceptable one of the one or more personas containing progressively more personal information is accepted by the at least one interaction partner, the acceptable one of the one or more personas providing a sufficient amount of personal information for completion of the at least one interaction.

33. A method for interactive negotiation of persona content, comprising:

accepting at least one monetary value of at least one aspect of at least one interaction involving at least one entity;

accessing at least one ruleset, the at least one ruleset including at least a first range of monetary values corresponding to a first number of elements of personal information and a second range of monetary values corresponding to a second number of elements of personal information, for determining an amount of personal information associated with the at least one entity to expose for the at least one interaction at least partly based on the at least one monetary value;

creating at least one first persona, the at least one first persona corresponding to the at least one entity and including at least the amount of personal information associated with the at least one entity determined at least partly based on the at least one ruleset;

presenting the at least one first persona for use in the at least one interaction involving the at least one entity; and

initiating at least one negotiation with at least one interaction partner associated with the at least one interaction involving the at least one entity, including at least presenting one or more personas containing progressively more personal information subsequent to presenting the at least one first persona until an acceptable one of the one or more personas containing progressively more personal information is accepted by the at least one interaction partner, the acceptable one of the one or more personas providing a sufficient amount of personal information for completion of the at least one interaction,

wherein at least one of the accepting, accessing, creating, presenting, or initiating is at least partially implemented using at least one processing device.