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Leveraging location data from mobile devices for user classification

  • US 9,930,494 B2
  • Filed: 10/13/2015
  • Issued: 03/27/2018
  • Est. Priority Date: 10/13/2015
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • obtaining location data from signals transmitted by a first plurality of mobile wireless devices in a wireless network provided in a predefined physical space, wherein the first plurality of mobile wireless devices are moving within the predefined physical space, and wherein the location data comprises a plurality of location data time points, each location data time point including a timestamp, a unique mobile wireless device identifier, and location information indicating where within the predefined physical space an associated mobile wireless device is located;

    aggregating, for each mobile wireless device, location data time points to generate a set of aggregated location data for each mobile wireless device;

    analyzing, for each mobile wireless device, the set of aggregated location data to determine characteristics corresponding to time-dependent behavior and location-specific behavior of the corresponding mobile wireless device, including;

    a dwell time indicating how long the corresponding mobile wireless device has resided at a particular location inside the predefined physical space;

    a measure of floor dispersion indicating a first spatial distribution of the corresponding mobile wireless device within the predefined physical space; and

    a measure of location dispersion indicating a second spatial distribution, different from the first spatial distribution, of the corresponding mobile wireless device within the predefined physical space; and

    classifying a user of each corresponding mobile wireless device into a category of a plurality of categories based on the determined characteristics.

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