Method and system for content delivery with a beacon

• US 9,936,345 B1
• Filed: 12/01/2017
• Issued: 04/03/2018
• Est. Priority Date: 07/07/2016
• Status: Active Grant

• Current Assignee: Estimote Polska Sp. z o.o.
• Original Assignee: Estimote Polska Sp. z o.o.
• Inventors: Krzych, Jakub, Kostka, Lukasz
• Primary Examiner(s): PATEL, MAHENDRA R
• Application Number:
  US15/829,800
• Publication Number:
  US 20180091936A1
• Time in Patent Office: 123 Days
• Field of Search: 4554561, 4554566, 455434, 4554563, 34053913, 340 81, 709224
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

Embodiments of a method and system for improving delivery of content to a user device can include: determining a resource identifier comprising beacon data associated with a beacon, wherein the resource identifier is associated with a content identifier identifying the content; broadcasting the resource identifier from the beacon to the user device; processing a resource request from a verifying entity, the resource request associated with the resource identifier; and transmitting a response to the resource request based on the first content identifier.

Claims

1. A system for improved content delivery to a user device, the system comprising:

a first beacon comprising a sensor, the first beacon configured to;

generate a first uniform resource identifier (URI) based on a generation rule;

broadcast the first URI to a user device in response to sensor data, sampled by the sensor, satisfying a threshold condition, wherein the user device is configured to access the first URI; and

generate a new URI based on the generation rule at a predetermined frequency;

a beacon control system, associated with the first URI, that is configured to;

store the generation rule;

receive a resource request, associated with the first URI, from the user device;

determine a first beacon identifier from the resource request by resolving the first beacon identifier from the resource request using the generation rule, wherein the first beacon identifier is associated with the first beacon;

identify a content URI associated with the first beacon identifier, wherein the content URI is associated with content hosted on a content provider domain; and

transmit a response to the resource request based on the content URI.

2. The system of claim 1, wherein the generation rule comprises a random string generator, wherein each new URI comprises a random string generated by the random string generator.

3. The system of claim 2, wherein the first URI further comprises:

a host domain associated with the beacon control system; and

a broadcast identifier associated with the first beacon and the first beacon identifier.

4. The system of claim 3, wherein each new URI comprises the host domain.

5. The system of claim 1, wherein the sensor comprises a motion sensor sampling first beacon motion, wherein the first beacon broadcasts the first URI in response to first beacon motion exceeding a threshold motion.

6. The system of claim 1, wherein the first URI encodes the sensor data, wherein the beacon control system is further configured to determine the sensor data from the resource request and store the sensor data in association with the first beacon identifier.

7. The system of claim 1, wherein the response comprises a description of the content, wherein the beacon control system is further configured to:

receive a content request from the user device based on the response;

retrieve the content from the content URI; and

present the content in response to receipt of the content request.

8. The system of claim 7, wherein the beacon control system is further configured to:

determine a set of analytics metrics for the content URI, the set of analytics metrics associated with presentation of the content during a time period;

determine a correlation between the set of analytics metrics and a set of beacon data for the first beacon associated with the time period, wherein the set of beacon data is determined from received resource requests associated with the first beacon; and

select the content URI from a set of candidate URIs associated with the first beacon identifier based on the correlation.

9. The system of claim 1, wherein the beacon control system is further configured to:

receive a second content URI in association with the first beacon identifier;

receive a second resource request associated with the first URI, after receiving the resource request; and

transmit a response to the resource request based on the second content URI.

10. A method for improved content delivery, using a system including:

a beacon control system, and a beacon including a sensor, the method comprising;

at the beacon, regenerating a first uniform resource identifier (URI) based on a generation rule associated with a beacon communication protocol at a predetermined frequency;

in response to sensor data, sampled by the sensor, satisfying a threshold condition, broadcasting the first URI to a user device, wherein the user device accesses the first URI;

at the beacon control system receiving a resource request associated with first URI in response to user device accessing the first URI, wherein the beacon control system is associated with the first URI;

at the beacon control system, extracting a beacon identifier from the resource request based on the generation rule, wherein the beacon control system stores the generation rule;

determining a content URI associated with the beacon identifier; and

returning a response, associated with the content URI, in response to the resource request.

11. The method of claim 10, further comprising:

receiving a new content URI in association with the beacon identifier;

receiving a subsequent resource request associated with the first URI; and

returning a second response associated with the new content URI in response to the subsequent resource request.

12. The method of claim 11, wherein the predetermined frequency is faster than a refresh frequency.

13. The method of claim 12, wherein the first URI comprises a random string generated based on the generation rule.

14. The method of claim 13, wherein the first URI further comprises a host domain, wherein each regenerated first URI comprises the host domain.

15. The method of claim 14, wherein:

the beacon, identified by the beacon identifier, regenerates and broadcasts the first URI, wherein the first URI comprises a broadcast identifier determined based on the beacon identifier;

the beacon control system, remote from the beacon and the user device and associated with the host domain, receives the resource request, determines the content URI, and returns the response.

16. The method of claim 10, further comprising:

receiving a content request from the user device based on the response;

retrieving content from the content URI, wherein the content hosted is on a content provider domain associated with the content URI; and

presenting the content in response to receipt of the content request.

17. The method of claim 10, further comprising:

receiving multiple resource requests from the user device within a predetermined time window, wherein each resource request is associated with a different beacon identifier, wherein each beacon identifier is associated with a different physical location; and

determining a user device location based on the physical locations associated with each of the different beacon identifiers.