Method and apparatus for advertising on a mobile gaming device

• US 9,940,643 B2
• Filed: 03/31/2014
• Issued: 04/10/2018
• Est. Priority Date: 02/13/2009
• Status: Active Grant

• Current Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Original Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Inventors: Lutnick, Howard W., Burman, Kevin, Alderucci, Dean P., Gelman, Geoffrey M., Miller, Mark
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US14/231,398
• Publication Number:
  US 20150012359A1
• Time in Patent Office: 1,471 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/34 Betting or bookmaking, e.g. Internet betting
• CPC Class Codes: G07F 17/3223 Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

In various embodiments, promotions are featured on mobile gaming devices. Data based on which a first promotion associated with a first advertiser may be displayed on a mobile gaming device. The data may include a first set of criteria identifying when the first promotion should be displayed.

Claims

1. A method comprising:

receiving, by at least one processor, data associated with a promotion displayable on a mobile gaming device;

identifying, by the at least one processor, a similarity metric between an image in the data associated with the promotion and an image associated with a game executable in the mobile gaming device;

transmitting, by the at least one processor, the promotion over an electronic communication network to the mobile gaming device, in response to identifying that the similarity metric meets a predetermined threshold;

identifying, by the at least one processor, a time when the game will execute on the mobile gaming device, when the similarity metric does not meet the threshold; and

transmitting, by the at least one processor, the promotion to the mobile gaming device, during a time that the game does not execute on the mobile gaming device.

2. The method of claim 1, in which identifying the similarity metric comprises comparing, by the at least one processor, a border of a first graphic within the image in the data associated with the promotion with a second graphic within the image associated with the game.

3. The method of claim 2, in which identifying the similarity metric further comprises measuring, by the at least one processor, a distance between the border of the first graphic and the border of the second graphic.

4. An apparatus comprising:

at least one processor; and

a memory, in which the memory stores instructions which, when executed by the processor, direct the at least one processor to;

receive data associated with a promotion displayable on a mobile gaming device;

identify a similarity metric between an image in the data associated with the promotion and an image associated with a game executable in the mobile gaming device;

transmit the data associated with the promotion over an electronic communication network to the mobile gaming device, in response to identifying that the similarity metric meets a predetermined threshold;

identify a time when the game will execute on the mobile claming device, when the similarity metric does not meet the threshold; and

transmit the data associated with the promotion to the mobile claming device, during a time that the game does not execute on the mobile claming device.

5. The apparatus of claim 4, in which, to identify the similarity metric, the instructions, when executed, direct the at least one processor to compare a border of a first graphic within the image in the data associated with the promotion with a second graphic within the image associated with the game.

6. The apparatus of claim 5, in which the instructions, when executed, direct the at least one processor to measure a distance between the border of the first graphic and the border of the second graphic.