Multimedia product placement marketplace
First Claim
1. A system for a multimedia product placement marketplace, comprising:
- a processor on a handset;
a memory on the handset; and
a media component stored in the memory, that when executed by the processor,selects, based on user input, a user-selected portion of an auxiliary media content related to a primary media content received by a different media player over a first channel, wherein the auxiliary media content comprises at least some of the primary media content presented by the different media player,determines that the user-selected portion of the auxiliary media content is associated with a metatag of the auxiliary media content,receives at least one item of information associated with the metatag over a second channel in response to a determination that the user-selected portion of the auxiliary media content is associated with the metatag,displays the received information via a user interface on the handset, wherein the received at least one item of information comprises a link to a commerce server that provides at least one of a commercially available product and a commercially available service related to the user-selected portion of the auxiliary media content to enable a transaction,selects, based on user input, a second user-selected portion of the auxiliary media content related to the primary media content received by the different media player,determines that the second user-selected portion of the auxiliary media content is not associated with a second metatag of the auxiliary media content,responsive to a determination that the second user-selected portion of the auxiliary media content is not associated with the second metatag of the auxiliary media content,requests, from a commerce server, at least one item of information associated with the second user-selected portion of the auxiliary media content, andreceives the at least one item of information associated with the second user-selected portion of the auxiliary media content in response to the requesting.
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Accused Products
Abstract
A multimedia product placement marketplace is provided. A media player presents primary media content received over a first channel. A media component presents auxiliary media content received over a second channel, and selects a portion of an auxiliary media content related to the primary media content, which may have been presented by the media player during a previous time period. If the selected portion of the auxiliary media content is associated with at least one item of information, the media component receives the information over a second channel, and displays the received information via a user interface on the handset. The received information includes a link to a commerce server that provides a commercially available product and/or a commercially available service related to the selected portion of the auxiliary media content to enable a transaction. The link may be based on a highest value bid within a period of time.
235 Citations
19 Claims
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1. A system for a multimedia product placement marketplace, comprising:
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a processor on a handset; a memory on the handset; and a media component stored in the memory, that when executed by the processor, selects, based on user input, a user-selected portion of an auxiliary media content related to a primary media content received by a different media player over a first channel, wherein the auxiliary media content comprises at least some of the primary media content presented by the different media player, determines that the user-selected portion of the auxiliary media content is associated with a metatag of the auxiliary media content, receives at least one item of information associated with the metatag over a second channel in response to a determination that the user-selected portion of the auxiliary media content is associated with the metatag, displays the received information via a user interface on the handset, wherein the received at least one item of information comprises a link to a commerce server that provides at least one of a commercially available product and a commercially available service related to the user-selected portion of the auxiliary media content to enable a transaction, selects, based on user input, a second user-selected portion of the auxiliary media content related to the primary media content received by the different media player, determines that the second user-selected portion of the auxiliary media content is not associated with a second metatag of the auxiliary media content, responsive to a determination that the second user-selected portion of the auxiliary media content is not associated with the second metatag of the auxiliary media content, requests, from a commerce server, at least one item of information associated with the second user-selected portion of the auxiliary media content, and receives the at least one item of information associated with the second user-selected portion of the auxiliary media content in response to the requesting. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for a multimedia product placement marketplace, comprising:
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a first processor on a server; a first memory on the server; a bid component stored in the first memory, that when executed by the first processor, receives a bid to associate a content link to a media content, determines whether the bid is a highest value within a period of time, and associates the media content to the content link in response to a determination that the bid is a highest value within the period of time; a second processor on a handset; a second memory on the handset; and a media component stored in the second memory, that when executed by the second processor, selects, based on user input, a user-selected portion of an auxiliary media content related to a primary media content received by a different media player over a first channel wherein the auxiliary media content comprises at least some of the primary media content presented by the different media player, determines whether the user-selected portion of the auxiliary media content comprises a metatag of the auxiliary media content, receives the content link over a second channel in response to a determination that the user-selected portion of the auxiliary media content comprises the metatag, displays the received content link via a user interface on the handset, wherein the received content link comprises a link to a commerce server that provides at least one of a commercially available product and a commercially available service related to the user-selected portion of the auxiliary media content to enable a transaction, selects, based on user input, a second user-selected portion of the auxiliary media content related to the primary media content received by the different media player, determines that the second user-selected portion of the auxiliary media content is not associated with a second metatag of the auxiliary media content, responsive to a determination that the second user-selected portion of the auxiliary media content is not associated with the second metatag of the auxiliary media content, requests, from a commerce server, at least one item of information associated with the second user-selected portion of the auxiliary media content, and receives the at least one item of information associated with the second user-selected portion of the auxiliary media content in response to the requesting. - View Dependent Claims (14, 15, 16, 17, 19)
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18. The system of 17, wherein the user-selected portion of the auxiliary media content is a portion of the primary media content presented by the different media player during the time period.
Specification