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Methods and apparatus for inserting content into conversations in on-line and digital environments

  • US 9,948,595 B2
  • Filed: 03/14/2017
  • Issued: 04/17/2018
  • Est. Priority Date: 08/05/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • identifying, by a processor, first text content on a first conversation medium;

    identifying, by the processor, a plurality of available templates, each of the plurality of available templates including second text content;

    identifying, by the processor, a plurality of available target sites, each of the plurality of available target sites including third text content;

    identifying, by the processor, a first combination including a first template of the available templates, and a first target site of the available target sites;

    identifying, by the processor, a second combination including a second template of the available templates, and a second target site of the available target sites;

    determining, by the processor, a first score based on a comparison of the second and third text contents of the first combination, against the first text content of the conversation;

    determining, by the processor, a second score based on a comparison of the second and third text contents of the second combination, against the first text content of the conversation;

    selecting, by the processor, one of the first or second combinations based on the first and second scores; and

    providing, by the processor, in the first conversation medium, the second text of a selected template of the first and second templates corresponding to the selected combination, and a link to a selected target site of the first and second target sites corresponding to the selected combination.

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