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Serving anonymous cookies associated with purchasing analytics

  • US 9,954,962 B2
  • Filed: 02/06/2015
  • Issued: 04/24/2018
  • Est. Priority Date: 02/06/2015
  • Status: Active Grant
First Claim
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1. An apparatus for anonymously providing purchasing analytics associated with a user to a website while the user is accessing the website, the system comprising:

  • a computing platform including a memory and at least one processor in communication with the memory;

    a purchasing analytics application stored in the memory, executable by one or more of the processors and configured to access one or more financial institution transaction databases storing transaction records associated with the user of a financial institution associated with the transaction databases, and determine, based on the transaction records, analytical purchasing data associated with the user, wherein the transactions records include both online purchases and offline purchases conducted by the user; and

    a cookie initiator application stored in the memory, executable by one or more of processors and configured to, in response to the user identifying themselves at a first website or mobile application as the user of the financial institution, initiate generation of an anonymous cookie that is stored in a web browser cache of a computing device from which the user has accessed the first website or the mobile application, wherein the anonymous cookie includes a user-specific identifier that is configured to identify the analytical purchasing data associated with the user by mapping the identifier to the analytical purchasing data;

    wherein, in response to the user using the computing device to access a second website, (i) the anonymous cookie is retrieved from the web browser cache, (ii) the user-specific identifier in the cookie, prompts a call-back, which includes the user-specific identifier, to a server associated with the financial institution, (iii) in response to correlating the user-specific identifier to the analytical purchasing data at the server, retrieves the analytical purchasing data, and (iv) communicates the analytical purchasing data to the second website.

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