Systems and methods for enterprise branded application frameworks for mobile and other environments
First Claim
1. A system for creating mobile applications to extend or promote a brand of each of a plurality of customers, comprising:
- a computer processor that is programmed to (i) organize a set of substantially identical branding features into a plurality of pre-defined branding categories that are designed to promote or extend the brand of each of the plurality of customers, and (ii) create a mobile application for a given customer within an industry segment by packaging at least a subset of the set of substantially identical branding features according to the pre-defined branding categories, wherein upon execution on a mobile device, the mobile application is programmed to provide a common user interface with the at least a subset of substantially identical branding features and a set of customized branding features designed for the given customer within the industry segment, wherein the common user interface is distinguishable from other customers within the same industry segment; and
computer memory in communication with the computer processor for storing the mobile application.
5 Assignments
0 Petitions
Accused Products
Abstract
An application framework for mobile devices may provide a variety of application modules directed towards enterprise brand extension. The application modules are organized into five main categories: (1) featured, (2) community, (3) play/engage, (4) media, and (5) shop. The “featured” category may allow enterprises to push specific content onto its consumers. The “community” category may allow enterprises to leverage social networks and consumer communities that build and expand around their brands. The “play/engage” category may allow enterprises to offer compelling value and engaging utility to its customers. The “media” category may allow enterprises to entertain, inform, and educate consumers about brands through media content. The “shop” category may allow enterprises to facilitate electronic commerce with its customers. Further application analytics may be utilized by aggregating affiliate, sales, or usage data, etc. to better drive new revenue streams and optimize the return on investment associated with sales, promotion and advertising efforts.
17 Citations
19 Claims
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1. A system for creating mobile applications to extend or promote a brand of each of a plurality of customers, comprising:
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a computer processor that is programmed to (i) organize a set of substantially identical branding features into a plurality of pre-defined branding categories that are designed to promote or extend the brand of each of the plurality of customers, and (ii) create a mobile application for a given customer within an industry segment by packaging at least a subset of the set of substantially identical branding features according to the pre-defined branding categories, wherein upon execution on a mobile device, the mobile application is programmed to provide a common user interface with the at least a subset of substantially identical branding features and a set of customized branding features designed for the given customer within the industry segment, wherein the common user interface is distinguishable from other customers within the same industry segment; and computer memory in communication with the computer processor for storing the mobile application. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for creating mobile applications to extend or promote a brand of each of a plurality of customers, comprising:
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organizing with a computer processor a set of substantially identical branding features into a plurality of pre-defined branding categories that are designed to promote or extend the brand of each of the plurality of customers; creating a mobile application for a given customer within an industry segment by packaging at least a subset of the set of substantially identical branding features according to the pre-defined branding categories in computer memory, wherein upon execution on a mobile device, the mobile application is programmed to provide a common user interface with the at least a subset of substantially identical branding features and a set of customized branding features designed for the given customer within the industry segment, wherein the common user interface is distinguishable from other customers within the same industry segment. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A non-transitory computer-readable medium having computer readable instructions for execution by a computer processor to perform a method for creating mobile applications to extend or promote a brand of each of a plurality of customers, the method comprising:
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organizing with a computer processor a set of substantially identical branding features into a plurality of pre-defined branding categories that are designed to promote or extend the brand of each of the plurality of customers; creating a mobile application for a given customer in computer memory by packaging at least a subset of the set of substantially identical branding features according to the pre-defined branding categories, wherein upon execution on a mobile device, the mobile application is programmed to provide a common user interface with the at least a subset of substantially identical branding features and a set of customized branding features designed for the given customer within the industry segment, wherein the common user interface is distinguishable from other customers within the same industry segment. - View Dependent Claims (19)
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Specification