Advertising impression determination

• US 9,984,388 B2
• Filed: 10/05/2016
• Issued: 05/29/2018
• Est. Priority Date: 02/09/2001
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Inventors: van Datta, Glen, Zalewski, Gary
• Primary Examiner(s): Kim, Kevin Y
• Application Number:
  US15/285,928
• Publication Number:
  US 20170091804A1
• Time in Patent Office: 601 Days
• Field of Search: None
• CPC Class Codes: A63F 13/46 Computing the game score
• CPC Class Codes: A63F 13/50 Controlling the output signals based on the game progress
• CPC Class Codes: A63F 13/5258 by dynamically adapting the position of the virtual camera to keep a game object or game character in its viewing frustum, e.g. for tracking a character or a ball
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/803 Driving vehicles or craft, e.g. cars, airplanes, ships, robots or tanks
• CPC Class Codes: A63F 2300/535 for monitoring, e.g. of user parameters, terminal parameters, application parameters, network parameters
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/61 Score computation
• CPC Class Codes: A63F 2300/8017 Driving on land or water; Flying
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/44012 involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/47205 : for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/4781 : Games
• CPC Class Codes: H04N 21/47815 : Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4825 : using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8453 : by locking or enabling a set of features, e.g. optional functionalities in an executable program
• CPC Class Codes: H04N 21/8583 : by creating hot-spots
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Systems and methods for verifying an advertisement impression in a digital environment are provided. In some aspects, methods of the subject technology include operations for defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged advertisement area, providing a stream of an advertisement to the tagged advertisement area, and updating advertising impression information stored in memory regarding the advertisement, wherein an advertising impression is based on the identification of the character within the impression area and the availability of an unobstructed line-of-sight between the character and the tagged advertisement area. In some aspects, computer readable media are also provided.

Claims

1. A method for verifying an impression in a digital environment, the method comprising:

defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged content area;

providing a stream of digital content to the tagged content area;

executing instructions stored in memory, wherein execution of the instructions by a processor;

renders the content stream in accordance with one or more graphic rendering techniques specific to the tagged content area;

identifies that a user view perspective is positioned within the impression area,

identifies availability of an unobstructed line-of-sight between the user view perspective and the tagged content area; and

updating impression information stored in memory regarding the streamed digital content, wherein an identified impression is based on the identification of the user view perspective within the impression area and the availability of an unobstructed line-of-sight between the user view perspective and the tagged content area.

2. The method of claim 1, wherein the availability of the unobstructed line-of-sight is determined using an obstruction probe.

3. The method of claim 1, further comprising updating the content stream in response to the updated impression information.

4. The method of claim 1, wherein the identified impression is further based on a viewing angle between the user view perspective and the tagged content area.

5. The method of claim 1, wherein the digital content provided in the content stream is selected based on a location of the user view perspective in the digital environment.

6. The method of claim 1, wherein the digital content provided in the content stream is selected based on a current geographic location of a user associated with the user view perspective.

7. The method of claim 1, further comprising updating price information associated with the digital content in real-time based on the updated impression information.

8. The method of claim 1, wherein the identified impression is further based on the line-of-sight between the user view perspective and the tagged content area remaining unobstructed for a predetermined period of time.

9. The method of claim 1, wherein the line-of-sight between the user view perspective and the tagged content area is partially obstructed, and wherein the identified impression is further based a level of fame associated with one or more elements in the digital content.

10. A system for verifying an impression in a digital environment, the system comprising:

non-transitory memory that stores information regarding a portion of the digital environment defined as an impression area, wherein the impression area is associated with a tagged content area in the digital environment;

a communication interface that provides a stream of digital content to the tagged content area; and

one or more processors coupled to the memory, the processors configured to execute instructions stored in the memory, wherein execution of the instructions by the processors;

renders the content stream in accordance with one or more graphic rendering techniques specific to the tagged content area;

identifies that a user view perspective is within the impression area,

identifies an availability of an unobstructed line-of-sight between the user view perspective and the tagged content area; and

updating impression information stored in memory regarding the streamed digital content, wherein an identified impression is based on the identification of the user view perspective within the impression area and the availability of an unobstructed line-of-sight between the user view perspective and the tagged content area.

11. The system of claim 10, wherein the availability of the unobstructed line-of-sight is determined using an obstruction probe.

12. The system of claim 10, wherein the processors execute further instructions to update the content stream in response to updating the impression information.

13. The system of claim 10, wherein the identified impression is further based on a viewing angle between the user view perspective and the tagged content area.

14. The system of claim 10, wherein the digital content provided in the content stream is selected based on a location of the character in the digital environment.

15. The system of claim 10, wherein the digital content provided in the content stream is selected based on a current geographic location of a user associated with the user view perspective.

16. The system of claim 10, wherein the identified impression is further based on the line-of-sight between the user view perspective and the tagged content area remaining unobstructed for a predetermined period of time.

17. The system of claim 10, wherein the line-of-sight between the user view perspective and the tagged content area is partially obstructed, and wherein the advertising impression is further based a level of fame associated with one or more elements in the digital content.

18. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform operations for registering an advertising impression in a digital environment, the operations comprising:

defining a portion of the digital environment as an impression area, wherein the impression area is associated with a tagged content area;

providing a stream of digital content to the tagged content area;

rendering the content stream in accordance with one or more graphic rendering techniques specific to the tagged content area;

identifying that a user view perspective is positioned within the impression area;

identifying availability of an unobstructed line-of-sight between the user view perspective and the tagged content area; and

updating impression information stored in memory regarding the streamed digital content, wherein an identified impression is based on the identification of the user view perspective within the impression area and the availability of an unobstructed line-of-sight between the user view perspective and the tagged content area.

19. The non-transitory computer-readable storage medium of claim 18, wherein the availability of the unobstructed line-of-sight is determined using an obstruction probe.

20. The non-transitory computer-readable storage medium of claim 18, the operations further comprising updating the content stream in response to the updated impression information.