Systems and methods to select targeted advertising

• US 9,986,277 B2
• Filed: 12/09/2010
• Issued: 05/29/2018
• Est. Priority Date: 06/17/2010
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Zenor, Michael John
• Primary Examiner(s): Flynn, Nathan
• Assistant Examiner(s): Castro, Alfonso
• Application Number:
  US12/964,481
• Publication Number:
  US 20110314495A1
• Time in Patent Office: 2,728 Days
• Field of Search: 725 34, 705 1441
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods to select targeted advertising for display are disclosed. An example method to select targeted advertising for display includes identifying an advertisement corresponding to the first product, identifying a saturation metric for the advertisement, determining a net effectiveness metric based on an opportunity metric and the saturation metric, the opportunity metric being based on a difference between an expected consumption of a first product by the household and actual consumption of the product by the household, and delivering the advertisement to the household via a media transmission when the net effectiveness metric is greater than a threshold.

Claims

1. A method to select targeted advertising, comprising:

identifying an advertisement corresponding to a first product;

identifying a saturation metric for the advertisement;

placing a household into a consumer segment based on geodemographic characteristics of the household and based on characteristics of the consumer segment;

determining, with a processor, a relationship between purchases of the first product and purchases of a second product for the consumer segment,

determining, with the processor, an expected consumption of the first product by the household based on the relationship;

determining, with the processor, an opportunity metric by executing a collaborative filter and based on a quantity difference between the expected consumption of the first product by the household and actual consumption of the first product by the household;

determining, with the processor, a net effectiveness metric based on the saturation metric and the opportunity metric; and

delivering, with the processor, the advertisement to a device associated with the household via a media transmission when the net effectiveness metric is satisfies a threshold.

2. A method as defined in claim 1, wherein the opportunity metric is further based on consumption by the household of a comparable product that is comparable to the first product.

3. A method as defined in claim 1, wherein the delivering of the advertisement includes delivering the advertisement to a set top box associated with the household.

4. A method as defined in claim 3, wherein the delivering of the advertisement includes looking up a set top box address corresponding to the set top box.

5. A method as defined in claim 1, wherein the identifying of the advertisement is based on one or more of a time slot or programming currently displayed at the household.

6. A method as defined in claim 1, wherein the determining of the opportunity metric by executing the collaborative filter includes inputting purchasing data for the household, the geodemographic characteristics of the household, the characteristics of the consumer segment, and retailer purchase panel data to the collaborative filter.

7. A method as defined in claim 1, wherein the determining of the expected consumption of the first product further includes identifying a first historical purchased amount of the first product by a consumer segment to which the household belongs.

8. A method as defined in claim 1, wherein the delivering of the advertisement includes delivering the advertisement to a processing device associated with the household.

9. A system to select a targeted advertisement, comprising:

a media response evaluator to determine a saturation metric for a household with respect to an advertisement;

an opportunity calculator to place a household into a consumer segment based on geodemographic characteristics of the household and based on characteristics of the consumer segment;

a collaborative filter to;

determine, for the consumer segment, a relationship between purchases of a first product and purchases of a second product;

determine an expected consumption of the first product by the household based on (1) the relationship and (2) actual consumption of the first product by the household; and

determine an opportunity metric based on a quantity difference between the expected consumption of the first product by the household and the actual consumption of the first product by the household;

an advertisement selector to select an advertisement for delivery to the household based on the opportunity metric and the saturation metric associated with the advertisement; and

a media deliverer to deliver the advertisement to a media presentation device associated with the household, wherein at least one of the collaborative filter, the opportunity calculator, the media response evaluator, the advertisement selector, or the media deliverer is implemented using a processor.

10. A system as defined in claim 9, further including an advertisement/programming associator to generate an association between the advertisement and a program, the advertisement selector to select the advertisement based on the association of the advertisement to the program.

11. A system as defined in claim 9, wherein the media response evaluator is to determine the saturation metric based on a number of times the advertisement has been presented to the household.

12. A system as defined in claim 9, wherein the advertisement selector is to select the advertisement from a plurality of advertisements associated with the first product.

13. A storage device or storage disc comprising machine accessible instructions which, when executed, cause a machine to at least:

identify an advertisement corresponding to a first product;

identify a saturation metric for the advertisement;

place a household into a consumer segment based on geodemographic characteristics of the household and based on characteristics of the consumer segment;

determine, for the consumer segment, a relationship between purchases of the first product and purchases of a second product;

determine an expected consumption of the first product by the household based on the relationship;

determine an opportunity metric using a collaborative filter and based on a quantity difference between the expected consumption of the first product by the household and the actual consumption of the first product by the household;

determine a net effectiveness metric based on the saturation metric and the opportunity metric; and

forward the advertisement to a device associated with the household via a media transmission when the net effectiveness metric is greater than a threshold.

14. A storage device or storage disc as defined in claim 13, wherein the opportunity metric is further based on consumption by the household of a comparable product that is comparable to the first product.

15. A storage device or storage disc as defined in claim 13, wherein the instructions cause the machine to forward the advertisement by delivering the advertisement to a set top box associated with the household.

16. A storage device or storage disc as defined in claim 15, wherein the instructions cause the machine to deliver the advertisement by looking up a set top box address corresponding to the set top box.

17. A storage device or storage disc as defined in claim 13, wherein the instructions cause the machine to identify the advertisement based on one or more of a time slot or programming currently displayed at the household.