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Interactive product placement system and method therefor

  • US 9,986,305 B2
  • Filed: 04/27/2017
  • Issued: 05/29/2018
  • Est. Priority Date: 01/30/2008
  • Status: Active Grant
First Claim
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1. A processor-implemented method of associating one or more cue points that trigger one or more ad events with a media presentation, the method comprising:

  • generating, via one or more processors, a cue point data structure including at least one set of cue point metadata, each set having an indicator of an elapsed time at which an ad event is to be presented relative to a time of a media presentation, an ad event duration, and a pointer to ad event data;

    storing, via the one or more processors, the cue point data structure separately from the media presentation; and

    associating, via the one or more processors, the cue point data structure with the media presentation such that playing the media presentation causes, for each set of cue point metadata;

    displaying of a calling cue point in a timeline associated with the media presentation, a location of the calling cue point in the timeline based on the indicator of the elapsed time for that set of cue point metadata, presenting of a visual representation of the ad event data indicated by the pointer in the corresponding set of cue point metadata based on a displayed location of the calling cue point in the timeline, the visual representation of the ad event data configured to, upon user interaction, provide information not previously presented to a user about the ad event data indicated by the pointer in the corresponding set of cue point metadata, and presenting the ad event data indicated by the pointer in the corresponding set of cue point metadata for the ad event duration indicated in the corresponding set of cue point metadata at the elapsed time indicated in the corresponding set of cue point metadata.

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