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Broadcast response system

  • US 9,998,245 B2
  • Filed: 03/17/2016
  • Issued: 06/12/2018
  • Est. Priority Date: 09/13/2000
  • Status: Expired due to Term
First Claim
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1. A computer-implemented method for processing an interactive response to a specific broadcast segment, the interactive response received from a broadcast media receiving device, the method comprising:

  • receiving, by a computer system, the interactive response;

    extracting, by the computer system, from the interactive response a unique identifier assigned to the specific broadcast segment and an identifier associated with the receiving device;

    storing in an electronic memory the unique identifier and the identifier associated with the receiving device;

    verifying, by the computer system, the identifier associated with the receiving device;

    accessing, by the computer system, an electronic database to retrieve a unique identifier synchronously stored in the database when the specific broadcast segment was broadcast;

    comparing, by the computer system, the unique identifier extracted from the interactive response with the unique identifier synchronously stored in the database when the specific broadcast segment was broadcast, the comparison enabling an identification of a broadcast of the specific broadcast segment; and

    transmitting, by the computer system, to the receiving device associated with the identifier, reply data obtained from the database associated with the identification of the broadcast of the specific broadcast segment.

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