An oriented advertisement distribution method and advertisement system

An oriented advertisement distribution method and advertisement system

  • CN 101,123,520 B
  • Filed: 08/07/2006
  • Issued: 07/04/2012
  • Est. Priority Date: 08/07/2006
  • Status: Active Grant
First Claim
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1. the method for a directed advertisement delivery is characterized in that, comprising:

  • A, crowd/forum'"'"'s server is collected the related data of phenon/forum'"'"'s liveness, and by statistical server according to collected correlation data calculation crowd/forum'"'"'s liveness value;

    During calculated group liveness value, calculate the liveness value of each group after, according to different realm types, obtain every type crowd the liveness ranking list;

    Wherein, said calculated group/forum'"'"'s liveness value is;

    each related data of phenon/forum'"'"'s liveness of collecting multiply by corresponding weight coefficient respectively, and summation again obtains said crowd/forum liveness value afterwards;

    Each related data of said phenon liveness comprises;

    join crowd'"'"'s group members number, the speech quantity of group members, the group members number of having made a speech, the message sum that group members receives, above-mentioned each item one of them or multinomial combination arbitrarily;

    Each related data of said sign forum liveness comprises;

    join post quantity and money order receipt to be signed and returned to the sender quantity, forum'"'"'s clicking rate in the number of users, forum of forum, above-mentioned each item one of them or multinomial combination arbitrarily;

    B, according to crowd/forum'"'"'s liveness value of calculating, confirm the mapping relations of crowd/forum and advertisement through automatic coupling, be each crowd/forum'"'"'s generation corresponding advertisement listing file according to the mapping relations of determined crowd/forum and advertisement;

    C, the group members/client adding crowd of forum/post-Forum obtain the corresponding advertisement listing file, in the window of group members/forum'"'"'s client, play the ad content of corresponding advertising listing file association.

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