Method, system and equipment for delivering advertisement based on user feature

Method, system and equipment for delivering advertisement based on user feature

  • CN 101,192,235 A
  • Filed: 04/11/2007
  • Published: 06/04/2008
  • Est. Priority Date: 04/11/2007
  • Status: Active Application
First Claim
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1. system that pushes advertisement based on user characteristics, comprise the server and client side, described server comprises the database that is used to store user'"'"'s raw data, and the advertisement pushing unit that advertisement is sent to client, it is characterized in that described server also comprises a feature mining unit;

  • Described feature mining unit links to each other with database and advertisement pushing unit, be used for user'"'"'s raw data of database is carried out data mining, according to the user'"'"'s characteristic information generating feature label that extracts, and described feature tag sent into the advertisement pushing unit with selection and the propelling movement of control advertisement pushing unit to advertisement.

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