Method, system and device for presenting advertisement

Method, system and device for presenting advertisement

  • CN 101,582,911 B
  • Filed: 05/14/2008
  • Issued: 12/03/2014
  • Est. Priority Date: 05/14/2008
  • Status: Active Grant
First Claim
Patent Images

1. a method that presents advertisement, is characterized in that, comprises the following steps:

  • Receive the application content that service supplier SP sends;

    Obtain the advertisement serving policy corresponding with described application content, described advertisement serving policy comprises application descriptor and the advertisement putting parameter of described application content, and described advertisement putting parameter comprises input opportunity, quantity, position, form, duration, theme and the size of advertisement;

    Obtain advertisement according to described advertisement serving policy, and present described advertisement;

    Describedly obtain advertisement according to described advertisement serving policy, and present described advertisement, comprising;

    When the advertisement time of specifying at described advertisement serving policy arrives, send ad-request message to advertisement client side, in described ad-request message, carry the advertisement putting parameter of specifying in described advertisement serving policy;

    Receive the advertisement response message that described advertisement client side returns, in described advertisement response message, carry the advertisement that meets described advertisement putting parameter;

    According to described advertisement serving policy, described advertisement is presented to user.

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