Oil product marketing customer relation management system utilizing two-dimensional bar code of mobile phone and method thereof

Oil product marketing customer relation management system utilizing two-dimensional bar code of mobile phone and method thereof

  • CN 101,872,448 A
  • Filed: 06/23/2010
  • Published: 10/27/2010
  • Est. Priority Date: 06/23/2010
  • Status: Active Application
First Claim
Patent Images

1. oil sale Customer Relationship Management Services of utilizing two-dimensional bar code of mobile phone, it is characterized in that, the database server, application server, WEB server and the office terminal that comprise Customer Service Center'"'"'s control, the user mobile phone of client'"'"'s control, the payment terminal and the service terminal of refuelling station'"'"'s control;

  • Described database server, be used for the mounting platform Database Systems, comprise customer data database, customer account data storehouse, alliance'"'"'s enterprise database, the client consumes database of record, client'"'"'s integration data storehouse, marketing activity database, enterprise of alliance settlement data storehouse;

    Described application server comprises note and multimedia message R-T unit, is used for being connected with described database server, and the multiple application services of mounting platform comprises that communication service, two-dimensional bar code generate service, note or multimedia message transmitting-receiving service, service logic service;

    Described WEB server is used for mounting platform WEB software and customer service WAP website, is connected with described database server, for the user of service provides operation interface, realizes centralized management, service inquiry, the data statistic analysis function of customer information;

    Described office terminal is used for being connected with described application server and described WEB server by the internet, realizes the audit of client enrollment application and carries out platform data query analysis, the operation management of enterprise of alliance, platform management functions;

    Described payment terminal is used for being connected by the internet with described application server, gathers the two-dimentional guard strip sign indicating number information on client'"'"'s mobile phone, finishes the collection that the client consumes record, and the information of gathering is sent to database server stores by application server;

    Described service terminal is used for being connected with described WEB server by the internet, is connected with described client'"'"'s mobile phone by the two-dimensional bar code on the identification client mobile phone, and supplement with money and the client of realization customer account consume inquiry and accumulated point exchanging function.

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