Touchpoint customization system

Touchpoint customization system

  • CN 101,937,545 B
  • Filed: 04/16/2010
  • Issued: 01/20/2016
  • Est. Priority Date: 04/16/2009
  • Status: Active Grant
First Claim
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1. , for the system that the Panel management performing the customized content action at contact place in website is selected and dynamically presented, described system comprises:

  • User contact data capture unit, for passing through Internet reception user data, described user data comprises the user property of the user of the current contact of access at described website place, and is arranged to the user'"'"'s group determining belonging to this user according to the user property of this user;

    AndContent action optimizes engine, for;

    Determine the previous contact of being accessed by described user in described website and provide customized content action at described previous contact to described user;

    Based on the content action metadata of each content action, for current contact selects multiple alternating content action from content action storehouse, wherein said content action metadata describe each content action for criterion and this content action for contact;

    Based on the user'"'"'s group belonging to described user, determine the success percentage observed of the user behavior observed for each in described multiple alternating content action;

    The customized content action in described multiple alternating content action is selected, to realize at described current contact place based on the previous contact of being accessed by described user in the highest success percentage observed and described website;

    In described website, realize described customized content action show to provide the user of customization to described user at described current contact place;

    Realize described customized content action in response at described current contact place, be recorded in the user behavior at described website place;

    AndDescribed criterion and the user behavior recorded are compared, to determine that whether described criterion is met by described the user behavior recorded, wherein, described alternating content action is the branch of tree structure, wherein said user changes between the multiple contacts in described website, in described website, new content action tree structure is formed by catching the user data of renewal at each contact place of described contact, until achieve described criterion, and each branch of wherein said branch is distinguished from each other based on the criterion relevant to content action sub-branch, thus the described tree structure formed at each contact place of described contact is changed according to the user data of caught renewal.

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