Targeted marketing with CPE buydown

Targeted marketing with CPE buydown

  • CN 103,098,084 A
  • Filed: 05/10/2011
  • Published: 05/08/2013
  • Est. Priority Date: 05/10/2010
  • Status: Active Application
First Claim
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1. one kind presents targeted advertisements, provides the telescopic method that depends on the fee structure of discount to the dealer of throwing in this advertisement simultaneously to qualified client, said method comprising the steps of:

  • Receive preferential parameter from described dealer;

    Access each event cost (CPE) question blank (LUT), described question blank comprises the pricing information about the various scheduled events that are associated with advertisement according to described preferential parameter;

    By the crucial life type index (KLI) in client'"'"'s data of anonymity is complementary to identify described qualified client with the target customers KLI that is stipulated by described dealer in described preferential parameter;

    When described qualified client logins on extremely predetermined website, present described advertisement to described qualified client;

    Be recorded in the number of times of the event that is associated with advertisement that occurs in scheduled time slot;

    AndPeriodically generate bill, described bill comprises the record of described event, about the CPE of described event and the total expenses of described advertisement,Wherein, the described CPE of described event is along with the size of the preferential or discount that presents in described advertisement and stipulated in described preferential parameter by dealer is adjustable,Wherein, described method is stored in computer readable medium as one group of computer executable instructions being carried out by processor.

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