Brand value evaluation method and system based on big data statistical analysis

Brand value evaluation method and system based on big data statistical analysis

  • CN 107,093,103 A
  • Filed: 04/12/2017
  • Published: 08/25/2017
  • Est. Priority Date: 04/12/2017
  • Status: Active Application
First Claim
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1. a kind of brand value evaluation method based on big data statistical analysis, it is characterised in that including:

  • Step S1, is obtained when the income data of early stage first, when the income data of early stage second and when the cost data of early stage first, describedIt is described to work as when the income data of early stage second when the cost data of early stage second and when the first running cost of early stage rate is calculated by obtainingThe cost data of early stage first is obtained by the previous cost data of phase first and cost Growth Rate Calculation;

    Step S2, according to described when the income data of early stage first, when the income data of early stage second and when the cost data of early stage first,Calculating obtains the current profit data of phase first;

    Step S3, the discount rate that earns a profit, growth rate and the second profit data, the growth rate are long-term forecast inflationRate, second profit data is according to described when the profit data of early stage first is obtained;

    Step S4, works as the profit data of early stage first, the profit discount rate, growth rate and the second profit data, meter according to describedCalculate generation evaluation result.

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