On January 29, 2016, Global Equity Management (SA) Pty. Ltd. (GEMSA) tripled the size of its sole litigation campaign, suing eBay (2:16-cv-00098), Hipmunk (2:16-cv-00104), TripAdvisor (2:16-cv-00103), and Expedia (2:16-cv-00095) over a graphical user interface (GUI) patent (6,690,400). Expedia was sued individually and also paired as a co-defendant in complaints against six of its subsidiaries: Expedia CruiseShipCenters (2:16-cv-00097), Hotels.com (2:16-cv-00096), Hotwire (2:16-cv-00102), Orbitz (2:16-cv-00101), Travelocity (2:16-cv-00099), and Trivago (2:16-cv-00100). As in its initial round of suits, filed in October 2015, against Alibaba, Airbnb, and several Priceline Group websites, GEMSA accuses the new defendants of directly infringing the ‘400 patent through their websites and of inducing customers to infringe through those websites’ interfaces.