Serenitiva LLC, a recently formed affiliate of patent monetization firm IP Edge LLC, has kicked off a litigation campaign, filing suit asserting a single patent (6,865,268) generally related to call tracking and resolution management. Three of the seven new complaints directly target the Customer Relationship Management (CRM) systems of 8×8 (6:16-cv-01290), Salesforce.com (6:16-cv-01295), and SolarWinds (6:16-cv-01288), while the other four hit companies that use those systems: American Express (6:16-cv-01296) and Koninklijke Philips (Philips Electronics) (6:16-cv-01297) for their use of Salesforce Service Cloud; Disney (6:16-cv-01289) for its use of Solarwinds web help desk, and WMPH (d/b/a iCruise.com) (6:16-cv-01291) for its use of 8×8’s Virtual Contact Center Agent Console. Serenitiva is not the first plaintiff to assert the ‘268 patent in litigation.

VTRAX Technologies Licensing filed suit against Salesforce over a patent related to CRM software, 2/1, # 6865268, 9:11cv80124