Method for increasing value of airport terminal exterior advertising

• US 10,032,396 B2
• Filed: 06/13/2014
• Issued: 07/24/2018
• Est. Priority Date: 06/13/2013
• Status: Active Grant

• Current Assignee: Borealis Technical Limited (Borealis Exploration Ltd.)
• Original Assignee: Borealis Technical Limited (Borealis Exploration Ltd.)
• Inventors: Palmer, David A., Cox, Joseph J., Cox, Rodney T., Cox, Isaiah W.
• Primary Examiner(s): Kim, Shin H
• Application Number:
  US14/898,139
• Publication Number:
  US 20160140885A1
• Time in Patent Office: 1,502 Days
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G09F 15/02 Bills, posters, or the like therefor
• CPC Class Codes: G09F 23/00 Advertising on or in specific articles, e.g. ashtrays, letter-boxes on or in vehicles G09F21/00

Abstract

A method for increasing and optimizing the value of airport terminal exterior advertising is provided that significantly increases exposure of exterior advertising displays on the airside or non-public side of an airport terminal to passengers on arriving, parked, and departing aircraft. The movement of aircraft equipped with non-engine drive means on landing gear wheels for autonomous ground movement is controlled within an airport ramp area so that the aircraft moves in only a forward direction toward and away from a terminal parking place and parks in an orientation parallel to the terminal. The direction and orientation of aircraft ground travel and parking parallel to a terminal enhances and improves the visibility of exterior advertising displays to a maximum percentage of the passengers in the aircraft as the aircraft travels within the ramp area and parks between arrival and departure.

Claims

1. A method that maximizes exposure of advertising displays on airside non-public structures in airport ramp areas to aircraft passengers and optimizes value of the advertising displays on the airside non-public structures in the airport ramp areas as direction of aircraft travel into and out of the airport ramp areas is oriented to enable a maximum number of the aircraft passengers to view the advertising displays, comprising:

a. mounting a number of advertising displays having a size visible to passengers on an aircraft on airside non-public airport terminal structures in and adjacent to the airport ramp area in locations on exterior vertical wall surfaces of the airside non-public airport terminal structures where the number of advertising displays of the size visible to the aircraft passengers can be mounted;

b. providing aircraft equipped with nose landing gear wheel-mounted drive motors controllable to drive the aircraft without operating aircraft engines during ground travel and to orient the direction of ground travel within the airport ramp area along a ground travel path that exposes the maximum number of the passengers on the aircraft to a view of the number of advertising displays and enables the maximum number of passengers to view the advertising displays; and

c. controlling the drive motors and driving the aircraft in only a forward direction along a ground travel path into and out of the airport ramp area and maneuvering the aircraft in only the forward direction into and out of parking locations within the airport ramp area along the ground travel path so that a longest axis of the aircraft is oriented parallel to the number of advertising displays mounted on the airside non-public airport terminal structures in and adjacent to the airport ramp area while the aircraft is driven in only the forward direction, and providing maximum passenger visibility and exposure to the number of advertising displays while the aircraft is driven in only the forward direction along the ground travel path.

2. The method of claim 1, further comprising mounting the number of advertising displays on airside exterior surfaces of passenger loading bridges selected to be readily visible to passengers on the aircraft with a view of the passenger loading bridge airside exterior surfaces as the aircraft is in only the forward direction in the parallel orientation within the airport ramp area.

3. The method of claim 1, further comprising mounting the number of advertising displays on one or more airside non-public airport terminal structures visible to passengers in the aircraft driven in only the forward direction and maneuvered in the parallel orientation along the ground travel path within the airport ramp area comprising an airport terminal, a structure attached to an airport terminal, an airport terminal structure where the aircraft parks to unload and load passengers, and an airport structure that the aircraft passes during ground travel as the aircraft is driven in only the forward direction and in the parallel orientation past the airport terminal structures.

4. The method of claim 1, further comprising providing an advertising message or display on the number of advertising displays mounted on airside non-public airport terminal structures visible to the aircraft passengers relating to goods or services available for sale at the airport terminal.

5. The method of claim 1, further comprising increasing the visibility and exposure of aircraft passengers to the number of advertising displays by controlling the drive motors on a plurality of aircraft equipped with the drive motors and driving the plurality of aircraft into, out of, and within the airport ramp area in only the forward direction along the ground travel path in the orientation parallel to the number of advertising displays.

6. A method for increasing exposure of passengers on a moving aircraft to advertising messages and displays mounted on structures located within and in the vicinity of a ramp area at an airport comprising:

a. placing advertising messages and displays in locations within and in the vicinity of the airport ramp area where the advertising messages and displays may be seen by the passengers on an aircraft moving into and out of and maneuvering within the airport ramp area;

b. controlling movement of the aircraft along a ground travel path within the airport ramp area that permits a maximum number of the passengers on the moving aircraft to see the locations where the advertising messages and displays are placed, wherein movement of the aircraft is controlled by controlling landing gear wheel-mounted drive motors to drive the aircraft along the ground travel path autonomously without engines and tow vehicles; and

c. driving the aircraft along the ground travel path in only a forward direction into the airport ramp area, in only a forward direction in a parallel travel and parking orientation with the longest axis of the aircraft parallel to the locations of the advertising messages and displays, and in only a forward direction out of the airport ramp area so that the advertising messages and displays are visible to the maximum number of passengers as the aircraft is driven past and parked near the locations of the advertising messages and displays.

7. The method of claim 6, further comprising placing advertising messages and displays in locations within the airport ramp area comprising at least an airport terminal building and on a passenger loading bridge.

8. A method for increasing exposure of passengers on a moving aircraft to advertising messages and advertising displays mounted on structures located within and in the vicinity of a ramp area at an airport comprising:

a. placing advertising messages and advertising displays in locations within and in the vicinity of the airport ramp area where the advertising messages and advertising displays may be seen by the passengers on an aircraft moving driven into and out of and maneuvering within the airport ramp area;

b. driving the aircraft with landing gear wheel-mounted drive motors along a ground travel path parallel to the locations of the advertising messages and advertising displays within the airport ramp area that permits a maximum number of the passengers on the moving aircraft to see the locations of the advertising messages and advertising displays while the aircraft is driven along the ground travel path; and

c. further comprising controlling the landing gear wheel-mounted drive motors and driving the aircraft in only a forward direction into the airport ramp area, driving the aircraft along the ground travel path in only a forward direction in a parallel orientation with the longest axis of the aircraft parallel to the locations of the advertising messages and advertising displays, parking the aircraft in the parallel orientation, and driving the aircraft in only a forward direction out of the airport ramp area so that the advertising messages and advertising displays are visible to the maximum number of passengers as the aircraft in the parallel orientation is driven past and parked near the locations of the advertising messages and advertising displays.