Advertisement generation based on a user image

• US 10,034,050 B2
• Filed: 03/31/2015
• Issued: 07/24/2018
• Est. Priority Date: 03/31/2015
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Zavesky, Eric, Gibbon, David Crawford, Renger, Bernard S., Shahraray, Behzad
• Primary Examiner(s): Marandi, James R
• Application Number:
  US14/674,966
• Publication Number:
  US 20160295280A1
• Time in Patent Office: 1,211 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8153 comprising still images, e.g. texture, background image

Abstract

A method includes receiving an image of a user, the image indicating a user response to an advertisement. The advertisement includes a background component and a first foreground component. The method also includes selecting a second foreground component based on the user response. The method further includes generating an updated advertisement by combining the background component and the second foreground component.

Claims

1. A method comprising:

receiving, at a computing device, first image data of a user;

identifying, at the computing device, a first item associated with the user from the first image data;

selecting, at the computing device, a background component for multimedia content based on the first item;

providing, from the computing device, the multimedia content to user equipment, wherein the multimedia content includes the background component and a first foreground component, the first foreground component having a first characteristic;

receiving, at the computing device, second image data, the second image data corresponding to an image indicating a reaction of a user to the multimedia content;

determining a user response to the multimedia content from the second image data based on the reaction;

determining a second foreground component based on the user response, wherein the second foreground component is determined to be a particular foreground component having the first characteristic responsive to the user response indicating a first particular reaction;

generating updated multimedia content by combining the background component and the second foreground component; and

providing the updated multimedia content to the user equipment.

2. The method of claim 1, wherein the background component includes an image, a video, or both, of a particular location, wherein the first foreground component includes a first image, a first video, or both, and wherein the second foreground component includes a second image, a second video, or both.

3. The method of claim 1, wherein determining the user response is further based on a second reaction indicated by audio data corresponding to the second image data.

4. The method of claim 1, wherein the user response is determined based on a facial expression of the user determined from the second image data.

5. The method of claim 4, wherein the user response indicates a positive reaction to the multimedia content, and further comprising, in response to determining that a first set of facial expressions includes the facial expression, determining that the user response to the first foreground component is the positive reaction.

6. The method of claim 1, wherein the updated multimedia content is provided during playback of the multimedia content, and wherein playback of the updated multimedia content replaces playback of the multimedia content in response to providing the updated multimedia content.

7. The method of claim 1, wherein the first characteristic includes a type of clothing item, a color of the clothing item, a type of accessory, a color of the accessory, or a combination thereof.

8. The method of claim 1, further comprising:

receiving third image data of the user, the third image data corresponding to a second image indicating a second reaction of the user to the updated multimedia content;

determining a second user response to the updated multimedia content from the third image data based on the second reaction;

in response to determining that the second user response indicates a second particular reaction associated with the updated multimedia content, determining a third foreground component having a second characteristic distinct from the first characteristic, wherein the third foreground component does not have the first characteristic, and wherein the second particular reaction is distinct from the first particular reaction; and

generating second updated multimedia content by combining the background component and the third foreground component.

9. The method of claim 8, wherein the first particular reaction is a positive reaction, and wherein the second particular reaction is a negative reaction.

10. The method of claim 1, further comprising selecting the first foreground component based on user preferences, content history, purchase history, user demographics, or a combination thereof.

11. The method of claim 1, wherein the first item corresponds to a type of clothing item, a type of accessory, or both, represented in the first image data.

12. A device comprising:

a memory configured to store a plurality of background components and a plurality of foreground components, wherein the plurality of background components and the plurality of foreground components are combinable to form multimedia content; and

a processor configured to;

receive initial image data of a user;

identify a first item associated with the user from the initial image data;

select a background component from the plurality of background components based on the first item;

select a first foreground component from the plurality of foreground components based on user data corresponding to the user, the first foreground component associated with a first characteristic;

provide the multimedia content to user equipment, wherein the multimedia content includes the background component and the first foreground component;

receive image data, the image data corresponding to an image indicating a reaction of the user to the multimedia content;

determine a user response to the multimedia content from the image data based on the reaction;

select a second foreground component of the plurality of foreground components based on the user response, wherein the second foreground component is selected to be a particular foreground component of the plurality of foreground components having the first characteristic responsive to the user response indicating a first particular reaction associated with the multimedia content;

generate updated multimedia content based on a combination of the background component and the second foreground component; and

provide the updated multimedia content to the user equipment.

13. The device of claim 12, further comprising a display interface, wherein the processor is further configured to provide the multimedia content, via the display interface, to a display device.

14. The device of claim 12, wherein the user data includes user preferences, content history, purchase history, user demographics, or a combination thereof.

15. The device of claim 14, wherein the first item corresponds to a type of clothing item, a type of accessory, or both, represented in the initial image data.

16. The device of claim 12, wherein the processor is further configured to identify a facial expression of the user based on the image data, and wherein the second foreground component is selected based on the facial expression and based on content of the first foreground component.

17. A computer-readable storage device storing instructions that, when executed by a processor, cause the processor to perform operations comprising:

receiving initial image data of a user;

identifying a first item associated with the user from the initial image data;

select a background component based on the first item;

selecting a first foreground component based on user data corresponding to the user, the first foreground component having a first characteristic;

providing multimedia content to user equipment, wherein the multimedia content includes the background component and the first foreground component;

receiving image data, the image data corresponding to an image indicating a reaction of a user to the multimedia content;

determining a user response to the multimedia content from the image data based on the reaction;

determining a second foreground component based on the user response, wherein the second foreground component is determined to be a particular foreground component having the first characteristic responsive to the user response indicating a first particular reaction associated with the multimedia content;

generating updated multimedia content based on the background component and the second foreground component; and

providing the updated multimedia content to the user equipment.

18. The computer-readable storage device of claim 17, wherein the user response indicates a positive reaction to the multimedia content, and wherein the operations further comprise:

receiving audio data associated with the user response, and

determining whether the user response to the first foreground component is the positive reaction based on the image data and the audio data.

19. The computer-readable storage device of claim 17, wherein the updated multimedia content is provided during playback of the multimedia content, and wherein playback of the updated multimedia content replaces playback of the multimedia content in response to providing the updated multimedia content.

20. The computer-readable storage device of claim 17, wherein the operations further comprise:

receiving second image data, the second image data corresponding to a second image of the user, the second image indicating a second reaction of the user to the updated multimedia content;

determining a second user response to the updated multimedia content from the second image data based on the second reaction;

in response to the second user response indicating a negative reaction associated with the updated multimedia content, generating a third foreground component having a second characteristic distinct from the first characteristic; and

combining the background component and the third foreground component to generate second updated multimedia content.