Please download the dossier by clicking on the dossier button x
×

Method and system for generating comparable visual maps for browsing activity analysis

DC
  • US 10,079,737 B2
  • Filed: 09/12/2014
  • Issued: 09/18/2018
  • Est. Priority Date: 09/13/2013
  • Status: Active Grant
First Claim
Patent Images

1. A method for generating a plurality of comparable visual maps of browsing activity of users, comprising:

  • receiving a first set of parameters for generating a first visual map, wherein the first set of parameters includes at least a uniform resource locator (URL) of a webpage on which the browsing activity is monitored;

    retrieving, based on the selected first set of parameters, a first dataset including browsing within a page activity data;

    generating a first graphical visual map using the first dataset and content of the webpage;

    receiving a second set of parameters for generating a second graphical visual map, wherein the second set of parameters is comparable to the first set of parameters;

    retrieving, based on the selected second set of parameters, a second dataset including browsing within a page activity data;

    generating a second graphical visual map using the second dataset and the content of the webpage;

    scaling each of the first graphical visual map and the second graphical visual map to provide comparable visual representation of values of their respective data sets relative to each other; and

    displaying the scaled first graphical visual map and the scaled second graphical visual map in a display window such that each is visible simultaneously in the display window and each is displayed over a respective representation of the content of the webpage.

View all claims
  • 8 Assignments
Timeline View
Assignment View
    ×
    ×