Method of advertising to a targeted buyer

• US 10,096,041 B2
• Filed: 07/31/2013
• Issued: 10/09/2018
• Est. Priority Date: 07/31/2012
• Status: Active Grant

• Current Assignee: The Spoken Thought, Inc. (Reveal Mobile, Inc.)
• Original Assignee: The Spoken Thought, Inc. (Reveal Mobile, Inc.)
• Inventors: Frangakis, Jonathan Christian, Frangakis, Gabriel Alan
• Primary Examiner(s): Reagan, James A
• Application Number:
  US13/956,209
• Publication Number:
  US 20140040031A1
• Time in Patent Office: 1,896 Days
• Field of Search: 705 1453, 705 1458, 705 1462, 705 1463, 705 1466
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A method of advertising to a targeted consumer, via an application based consumer profiling algorithm which determines the interests of a consumer in a particular geographical position then queues relevant pre-loaded advertisements on an out-of-home (OOH) medium.

Claims

1. A digital advertising method, comprising:

storing a set of advertisements locally at the location of a first digital out-of-home media device,

accessing on the first user'"'"'s mobile smart phone a first reference number which includes a first profile that specifies a first mobile user'"'"'s interests without identifying the first user based on historical data assessed on the first mobile user'"'"'s smart phone,

accessing on the second user'"'"'s mobile smart phone a second reference number which includes a second profile that specifies a second mobile user'"'"'s interests without identifying the second user based on historical data assessed on the second mobile user'"'"'s smart phone,

wirelessly transmitting the first reference number from the first mobile user'"'"'s smart phone that is outside of the first user'"'"' home and within a viewing area of the first digital out-of-home media device after the step of storing,

receiving the wirelessly transmitted first reference number at the first digital out-of-home media device after the step of storing, while the first user is in the viewing area of the first digital out-of-home media device,

wirelessly transmitting the second reference number from the second mobile user'"'"'s smart phone that is outside of the second user'"'"' home and within the viewing area of the first digital out-of-home media device while both the first user and the second user are in the viewing area of the first digital out-of-home media device, after the step of storing,

receiving the wirelessly transmitted second reference number at the first digital out-of-home media device after the step of storing, while the second user is in the viewing area of the first digital out-of-home media device,

selecting a first relevant advertisement to display on the first digital out-of-home media device while the first and second users are in the viewing area of the first digital out-of-home device based on aggregated characteristics of the wirelessly transmitted first and second reference numbers without using an address of the first user or the first user'"'"'s device, without using an address of the second user or the second user'"'"'s device,

wherein the step of selecting a first relevant advertisement based on aggregated characteristics selects the first relevant advertisement from the set of advertisements stored locally at the location of the first digital out-of-home media device in the step of storing, without requiring access to a remote server over a communication network,

storing a first number of relevant reference numbers, including the wirelessly transmitted first and second reference numbers, wirelessly received while the first and second users are in the viewing area of the first digital out-of-home media device,

accessing on the third user'"'"'s mobile smart phone a third reference number which includes a profile that specifies a third mobile user'"'"'s interests without identifying the third user based on historical data assessed on the third mobile user'"'"'s smart phone,

accessing on the fourth user'"'"'s mobile smart phone a fourth reference number which includes a profile that specifies a fourth mobile user'"'"'s interests without identifying the fourth user based on historical data assessed on the fourth mobile user'"'"'s smart phone,

wherein the first, second, third, and fourth profiles are different from each other

wirelessly transmitting the third reference number from the third mobile user'"'"'s smart phone that is outside of the third user'"'"' home and within a viewing area of the first digital out-of-home media device after the step of storing,

receiving the wirelessly transmitted third reference number at the first digital out-of-home media device after the step of storing, while the third user is in the viewing area of the first digital out-of-home media device,

wirelessly transmitting the fourth reference number from the fourth mobile user'"'"'s smart phone that is outside of the fourth user'"'"' home and within the viewing area of the first digital out-of-home media device while both the third user and the fourth user are in the viewing area of the first digital out-of-home media device after the step of storing,

receiving the wirelessly transmitted fourth reference number at the first digital out-of-home media device after the step of storing, while the fourth user is in the viewing area of the first digital out-of-home media device,

selecting a second relevant advertisement different from the first relevant advertisement to display on the first digital out-of-home media device while the third and fourth users are in the viewing area of the first digital out-of-home device based on aggregated characteristics of the wirelessly transmitted third and fourth reference numbers without using an address of the third user, without using an address of the fourth user, without using an address of the third user'"'"'s mobile device, and without using an address of the fourth user'"'"'s mobile device,

wherein the step of selecting a second relevant advertisement based on aggregated characteristics selects the second relevant advertisement from the set of advertisements stored locally at the location of the first digital out-of-home media device in the step of storing, without requiring access to a remote server over a communication network, and

storing a second number of relevant reference numbers, including the wirelessly transmitted third and fourth reference numbers, received while the third and fourth users are in the viewing area of the first digital out-of-home media device.

2. The method of claim 1 wherein the method further comprises continuously refreshing and refining the reference number based on information received about the web user'"'"'s continuously changing history of web activity.

3. The method of claim 2 wherein the method further comprises deleting all history of previous reference numbers.

4. The method of claim 1 wherein the method further comprises resolving conflicts based on a plurality of characters corresponding to the web user'"'"'s online habits within the reference number, and queuing different advertisements on a the first digital out-of-home medium, by accounting for importance of the individual characters within the reference number and according priority to advertisers based upon payment for featured presentation.

5. The method of claim 1 wherein the method further comprises recording and storing data on the first digital out-of-home media device regarding which advertisements were displayed and which reference number qualities prompted the advertisement to be displayed.

6. The method of claim 1 further including a step of intermittently receiving and storing advertisements by the first digital out-of-home media device from a server via a common carrier network.

7. The method of claim 1 wherein the reference number is made up of characters in a predetermined order which reflect the web-browsing of the user.

8. The method of claim 1 wherein the step of creating a reference number is based on both online browsing and retail purchasing habits.

9. The method of claim 1 wherein the steps of selecting are based on crowd genotypes.

10. The method of claim 1 wherein the steps of wirelessly transmitting operate through NFC.

11. The method of claim 1 wherein the steps of wirelessly transmitting operate through WiFi without using a WiFi address of the first and second user'"'"'s devices to identify them.

12. The method of claim 1 wherein the steps of wirelessly transmitting operate through Bluetooth.

13. A digital advertising method, comprising:

storing a set of advertisements locally at the location of a first digital out-of-home media device,

accessing on the first user'"'"'s mobile smart phone a first reference number which includes a first profile that specifies a first mobile user'"'"'s interests without identifying the first user based on historical data assessed on the first mobile user'"'"'s smart phone,

accessing on the second user'"'"'s mobile smart phone a second reference number which includes a second profile that specifies a second mobile user'"'"'s interests without identifying the second user based on historical data assessed on the second mobile user'"'"'s smart phone,

wirelessly transmitting the first reference number from the first mobile user'"'"'s smart phone that is outside of the first user'"'"' home and within a viewing area of the first digital out-of-home media device after the step of storing,

receiving the wirelessly transmitted first reference number at the first digital out-of-home media device after the step of storing, while the first user is in the viewing area of the first digital out-of-home media device,

wirelessly transmitting the second reference number from the second mobile user'"'"'s smart phone that is outside of the second user'"'"' home and within the viewing area of the first digital out-of-home media device while both the first user and the second user are in the viewing area of the first digital out-of-home media device, after the step of storing,

receiving the wirelessly transmitted second reference number at the first digital out-of-home media device after the step of storing, while the second user is in the viewing area of the first digital out-of-home media device,

selecting a first relevant advertisement to display on the first digital out-of-home media device while the first and second users are in the viewing area of the first digital out-of-home device based on aggregated characteristics of the wirelessly transmitted first and second reference numbers without using an address of the first user or the first user'"'"'s device, without using an address of the second user or the second user'"'"'s device,

wherein the step of selecting a first relevant advertisement based on aggregated characteristics selects the first relevant advertisement from the set of advertisements stored locally at the location of the first digital out-of-home media device in the step of storing, without requiring access to a remote server over a communication network,

storing a first number of relevant reference numbers, including the wirelessly transmitted first and second reference numbers, wirelessly received while the first and second users are in the viewing area of the first digital out-of-home media device,

accessing on the third user'"'"'s mobile smart phone a third reference number which includes a profile that specifies a third mobile user'"'"'s interests without identifying the third user based on historical data assessed on the third mobile user'"'"'s smart phone,

accessing on the fourth user'"'"'s mobile smart phone a fourth reference number which includes a profile that specifies a fourth mobile user'"'"'s interests without identifying the fourth user based on historical data assessed on the fourth mobile user'"'"'s smart phone,

wherein the first, second, third, and fourth profiles are different from each other

wirelessly transmitting the third reference number from the third mobile user'"'"'s smart phone that is outside of the third user'"'"' home and within a viewing area of the first digital out-of-home media device after the step of storing,

receiving the wirelessly transmitted third reference number at the first digital out-of-home media device after the step of storing, while the third user is in the viewing area of the first digital out-of-home media device,

wirelessly transmitting the fourth reference number from the fourth mobile user'"'"'s smart phone that is outside of the fourth user'"'"' home and within the viewing area of the first digital out-of-home media device while both the third user and the fourth user are in the viewing area of the first digital out-of-home media device after the step of storing,

receiving the wirelessly transmitted fourth reference number at the first digital out-of-home media device after the step of storing, while the fourth user is in the viewing area of the first digital out-of-home media device,

selecting a second relevant advertisement different from the first relevant advertisement to display on the first digital out-of-home media device while the third and fourth users are in the viewing area of the first digital out-of-home device based on aggregated characteristics of the wirelessly transmitted third and fourth reference numbers without using an address of the third user, without using an address of the fourth user, without using an address of the third user'"'"'s mobile device, and without using an address of the fourth user'"'"'s mobile device,

wherein the step of selecting a second relevant advertisement based on aggregated characteristics selects the second relevant advertisement from the set of advertisements stored locally at the location of the first digital out-of-home media device in the step of storing, without requiring access to a remote server over a communication network,

storing a second number of relevant reference numbers, including the wirelessly transmitted third and fourth reference numbers, received while the third and fourth users are in the viewing area of the first digital out-of-home media device,

refreshing and refining the first, second, third, and fourth reference numbers based on information received about the first, second, third, and fourth user'"'"'s continuously changing history of web activity, and

repeating the steps of accessing, transmitting, receiving, and selecting using the refreshed and refined reference numbers.

14. The method of claim 13 wherein the method further comprises deleting all history of previous reference numbers.

15. The method of claim 13 wherein the method further comprises resolving conflicts based on a plurality of characters corresponding to the web user'"'"'s online habits within the reference number, and queuing different advertisements on a the first digital out-of-home medium, by accounting for importance of the individual characters within the reference number and according priority to advertisers based upon payment for featured presentation.

16. The method of claim 13 wherein the method further comprises recording and storing data on the first digital out-of-home media device regarding which advertisements were displayed and which reference number qualities prompted the advertisement to be displayed.

17. The method of claim 13 further including a step of intermittently receiving and storing advertisements by the first digital out-of-home media device from a server via a common carrier network.

18. The method of claim 13 wherein the reference number is made up of characters in a predetermined order which reflect the web-browsing of the user.

19. The method of claim 13 wherein the step of creating a reference number is based on both online browsing and retail purchasing habits.

20. The method of claim 13 wherein the steps of selecting are based on crowd genotypes.

21. The method of claim 13 wherein the steps of wirelessly transmitting operate through NFC.

22. The method of claim 13 wherein the steps of wirelessly transmitting operate through WiFi without using a WiFi address of the first and second user'"'"'s devices to identify them.

23. The method of claim 13 wherein the steps of wirelessly transmitting operate through Bluetooth.