Methods and apparatus to correct errors in audience measurements for media accessed using over the top devices
First Claim
1. An apparatus comprising:
- a demographic corrector to;
identify first impression data received from a computer, the first impression data including demographic data of users, the computer producing a misattribution error in the first impression data, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data;
generate a model based on a difference between the first impression data and second data; and
generate corrected demographic data by applying the model to the first impression data; and
a viewership assigner to correct the misattribution error produced by the computer by assigning viewership to an impression associated with the first impression data using the corrected demographic data, at least one of the demographic corrector or the viewership assigner is a logic circuit, the viewership assigner to assign viewership to the impression by;
identifying viewing history associated with the second data;
determining a first time associated with a first demographic viewing a media presentation in a first household associated with the second data;
determining a second time associated with the first demographic and a second demographic viewing the media presentation in the first household;
determining a first probability that the first demographic viewed the media presentation by dividing the first time by the second time;
identifying a first person in the first household associated with the second data having a second probability similar to the first probability; and
imputing a viewing history of the first person to a second person in a second household associated with the first impression data.
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Abstract
Methods and apparatus to correct errors in measuring audiences of over the top media are disclosed. An example apparatus includes a demographic corrector to identify first impression data received from a computer, the first impression data including demographic data of users, the computer producing a misattribution error in the first impression data, and the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data. The example demographic corrector further is to generate a model based on a difference between the first impression data and second data and generate corrected demographic data by applying the model to the first impression data. In addition, the example apparatus includes a viewership assigner to correct the misattribution error produced by the computer by assigning viewership to an impression associated with the first impression data using the corrected demographic data, at least one of the demographic corrector or the viewership assigner is a logic circuit.
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Citations
18 Claims
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1. An apparatus comprising:
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a demographic corrector to; identify first impression data received from a computer, the first impression data including demographic data of users, the computer producing a misattribution error in the first impression data, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data; generate a model based on a difference between the first impression data and second data; and generate corrected demographic data by applying the model to the first impression data; and a viewership assigner to correct the misattribution error produced by the computer by assigning viewership to an impression associated with the first impression data using the corrected demographic data, at least one of the demographic corrector or the viewership assigner is a logic circuit, the viewership assigner to assign viewership to the impression by; identifying viewing history associated with the second data; determining a first time associated with a first demographic viewing a media presentation in a first household associated with the second data; determining a second time associated with the first demographic and a second demographic viewing the media presentation in the first household; determining a first probability that the first demographic viewed the media presentation by dividing the first time by the second time; identifying a first person in the first household associated with the second data having a second probability similar to the first probability; and imputing a viewing history of the first person to a second person in a second household associated with the first impression data. - View Dependent Claims (2)
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3. An apparatus comprising:
a demographic corrector to; identify first impression data received from a computer, the first impression data including demographic data of users, the computer producing a misattribution error in the first impression data, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data; generate a model based on a difference between the first impression data and second data, the model to determine a demographic dependency between two demographic categories; and generate corrected demographic data based on the demographic dependency by applying the model to the first impression data; and a viewership assigner to correct the misattribution error produced by the computer by assigning viewership to an impression associated with the first impression data using the corrected demographic data, at least one of the demographic corrector or the viewership assigner is a logic circuit. - View Dependent Claims (4, 5, 6, 7)
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8. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
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identify first impression data received from a computer, the first impression data including demographic data of users; identify a misattribution error in the first impression data produced by the computer, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data; generate a model based on a difference between the first impression data and second data; generate corrected demographic data error by applying the model to the first impression data; and correct the misattribution error by assigning viewership to an impression associated with the first impression data using the corrected demographic data, the assigning of the viewership to the impression by; identifying viewing history associated with the second data; determining a first time associated with a first demographic viewing a media presentation in a first household associated with the second data; determining a second time associated with the first demographic and a second demographic viewing the media presentation in the first household; determining a first probability that the first demographic viewed the media presentation by dividing the first time by the second time; identifying a first person in the first household associated with the second data having a second probability similar to the first probability; and imputing a viewing history of the first person to a second person in a second household associated with the first impression data. - View Dependent Claims (9)
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10. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
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identify first impression data received from a computer, the first impression data including demographic data of users; identify a misattribution error in the first impression data produced by the computer, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data; generate a model based on a difference between the first impression data and second data, the model to determine a demographic dependency between two demographic categories; generate corrected demographic data based on the demographic dependency by applying the model to the first impression data; and correct the misattribution error by assigning viewership to an impression associated with the first impression data using the corrected demographic data. - View Dependent Claims (11, 12, 13, 14)
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15. A method to correct a misattribution error produced by a computer, the method comprising:
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identifying, by executing an instruction with a processor, first impression data received from the computer, the first impression data including demographic data of users; identifying, by executing an instruction with the processor, a misattribution error in the first impression data produced by the computer, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data; generating, by executing an instruction with the processor, a model based on a difference between the first impression data and second data; generating, by executing an instruction with the processor, corrected demographic data by applying the model to the first impression data; and correcting, by executing an instruction with the processor, the misattribution error by assigning viewership to an impression associated with the first impression data using the corrected demographic data, the assigning viewership to the impression includes; identifying by executing an instruction with the processor, viewing history associated with the second data; determining, by executing an instruction with the processor, a first time associated with a first demographic viewing a media presentation in a first household associated with the second data; determining, by executing an instruction with the processor, a second time associated with the first demographic and a second demographic viewing the media presentation in the first household; determining, by executing an instruction with the processor, a first probability that the first demographic viewed the media presentation by dividing the first time by the second time; identifying, by executing an instruction with the processor, a first person in the first household associated with the second data having a second probability similar to the first probability; and imputing, by executing an instruction with the processor, a viewing history of the first person to a second person in a second household associated with the first impression data. - View Dependent Claims (16)
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17. A method to correct a misattribution error produced by a computer, the method comprising:
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identifying, by executing an instruction with a processor, first impression data received from the computer, the first impression data including demographic data of users, a misattribution error in the first impression data produced by the computer, the misattribution error corresponding to a difference between reported demographics in the first impression data and actual demographics corresponding to the first impression data; generating, by executing an instruction with the processor, a model based on a difference between the first impression data and second data, the model to determine a demographic dependency between two demographic categories; generating, by executing an instruction with the processor, corrected demographic data based on the demographic dependency by applying the model to the first impression data; and correcting, by executing an instruction with the processor, the misattribution error by assigning viewership to an impression associated with the first impression data using the corrected demographic data. - View Dependent Claims (18)
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Specification