Electronic publishing mechanisms
First Claim
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1. A computer-implemented method, comprising:
- receiving a selection corresponding to a content instance for association with a content element displayed on a display of a first computing device;
receiving a query for the content element from a second computing device;
determining context information associated with the second computing device, the context information being updateable in accordance with time-based changes;
displaying the content element with at least a visible marking and the content instance on the second computing device; and
displaying, upon user interaction with the content element, an updated content instance including context-based tagging content corresponding to the context information, thereby providing time-based content, in the updated content instance, at the time of the user interaction on the second computing device.
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Abstract
A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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receiving a selection corresponding to a content instance for association with a content element displayed on a display of a first computing device; receiving a query for the content element from a second computing device; determining context information associated with the second computing device, the context information being updateable in accordance with time-based changes; displaying the content element with at least a visible marking and the content instance on the second computing device; and displaying, upon user interaction with the content element, an updated content instance including context-based tagging content corresponding to the context information, thereby providing time-based content, in the updated content instance, at the time of the user interaction on the second computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer system, comprising:
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at least one processor; and memory including instructions that, when executed by the at least one processor, cause the computer system to; receive a selection corresponding to a content instance for association with a content element displayed on a display of a first computing device; receive a query for the content element from a second computing device; determine context information associated with the second computing device, the context information being updateable in accordance with time-based changes; display the content element with at least a visible marking and the content instance on the second computing device; and display, upon user interaction with the content element, an updated content instance including context-based tagging content corresponding to the context information, thereby providing time-based content, in the updated content instance, at the time of the user interaction on the second computing device. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A non-transitory computer-readable storage medium including instructions that, when executed by a processor of a computing device, cause the computing device to:
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receive a selection corresponding to a content instance for association with a content element displayed on a display of a first computing device; receive a query for the content element from a second computing device; determine context information associated with the second computing device, the context information being updateable in accordance with time-based changes; display the content element with at least a visible marking and the content instance on the second computing device; and display, upon user interaction with the content element, an updated content instance including context-based tagging content corresponding to the context information, thereby providing time-based content, in the updated content instance, at the time of the user interaction on the second computing device. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification