Methods and apparatus to collect distributed user information for media impressions and search terms
First Claim
1. A method comprising:
- obtaining a media identifier and a first impression identifier from a device, the media identifier indicative of media presented at the device;
obtaining a second impression identifier in association with first user information from a first database proprietor based on the first database proprietor obtaining the second impression identifier and a first identifier from the device, the first identifier identifying at least one of the device or a user of the device;
obtaining a third impression identifier in association with second user information from a second database proprietor based on the second database proprietor obtaining the third impression identifier and a second identifier from the device, the second identifier identifying at least one of the device or the user of the device, the second identifier different than the first identifier;
associating the first user information with the media identifier based on the second impression identifier matching the first impression identifier; and
discarding the second user information based on the third impression identifier not matching the first impression identifier.
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Accused Products
Abstract
An example method includes receiving a media identifier and a first impression identifier from a media device, the media identifier being indicative of media presented at the media device, receiving the first impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier encrypted with a first encryption key by the media device, and receiving a second impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier encrypted with a second encryption key. The example method further includes identifying the first user information as associated with a user based on the first impression identifier, identifying the second user information as not associated with the user based on the second impression identifier and discarding the second user information.
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Citations
20 Claims
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1. A method comprising:
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obtaining a media identifier and a first impression identifier from a device, the media identifier indicative of media presented at the device; obtaining a second impression identifier in association with first user information from a first database proprietor based on the first database proprietor obtaining the second impression identifier and a first identifier from the device, the first identifier identifying at least one of the device or a user of the device; obtaining a third impression identifier in association with second user information from a second database proprietor based on the second database proprietor obtaining the third impression identifier and a second identifier from the device, the second identifier identifying at least one of the device or the user of the device, the second identifier different than the first identifier; associating the first user information with the media identifier based on the second impression identifier matching the first impression identifier; and discarding the second user information based on the third impression identifier not matching the first impression identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus comprising:
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a processor; memory comprising computer readable instructions which, when executed, cause the processor to at least; obtain a media identifier and a first impression identifier from a device, the media identifier indicative of media presented at the device; obtain a second impression identifier in association with first user information from a first database proprietor based on the first database proprietor obtaining the second impression identifier and a first identifier from the device, the first identifier identifying at least one of the device or a user of the device; obtain a third impression identifier in association with second user information from a second database proprietor based on the second database proprietor obtaining the third impression identifier and a second identifier from the device, the second identifier identifying at least one of the device or the user of the device, the second identifier different than the first identifier; associate the first user information with the media identifier based on the second impression identifier matching the first impression identifier; and discard the second user information based on the third impression identifier not matching the first impression identifier. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer readable medium comprising instructions which, when executed, cause a processor to at least:
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obtain a media identifier and a first impression identifier from a device, the media identifier indicative of media presented at the device; obtain a second impression identifier in association with first user information from a first database proprietor based on the first database proprietor obtaining the second impression identifier and a first identifier from the device, the first identifier identifying at least one of the device or a user of the device; obtain a third impression identifier in association with second user information from a second database proprietor based on the second database proprietor obtaining the third impression identifier and a second identifier from the device, the second identifier identifying at least one of the device or the user of the device, the second identifier different than the first identifier; associate the first user information with the media identifier based on the second impression identifier matching the first impression identifier; and discard the second user information based on the third impression identifier not matching the first impression identifier. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification