Guided workflows for establishing a web presence
First Claim
1. A computer system including a memory executable on a processor for allowing a host to recommend a next action for establishing an on-line web presence of a customer, the memory comprising:
- a customer database stored in the memory, the customer database including actions completed by a plurality of customers and customer type information for the plurality of customers, wherein the plurality of customers are web site proprietors;
a logic engine in communication with the customer database, the logic engine operable to;
determine a status of customer completion of a set of standard actions for establishing a web presence;
determine outcomes achieved by similar types of customers which are other website proprietors that completed standard actions in the set of standard actions not yet completed by the customer; and
recommend a next action from the set of standard actions for improving the web presence of the customer based upon the customer type information, the determined status of completion of the standard actions, and the determined outcomes; and
a user interface in communication with the customer database and the logic engine, the user interface operable to display a workflow task that correlates to the recommended next action based on a relationship among workflow tasks in a web presence task librarythat correlates the customer type information for the customer with outcomes achieved by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in establishing web presence for a given customer type.
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Accused Products
Abstract
Methods and systems related to guided workflows for establishing a web presence include a customer user interface with a guided workflow layer based on a knowledge base about the customer, wherein the customer interface allows a customer to manage a customer'"'"'s web presence based on operation of a logic engine that accesses information about what a customer has done and who the customer is (e.g. type of business), wherein the user interface presents a guided workflow of tasks associated with a recommended area of improvement for the customer.
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Citations
20 Claims
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1. A computer system including a memory executable on a processor for allowing a host to recommend a next action for establishing an on-line web presence of a customer, the memory comprising:
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a customer database stored in the memory, the customer database including actions completed by a plurality of customers and customer type information for the plurality of customers, wherein the plurality of customers are web site proprietors; a logic engine in communication with the customer database, the logic engine operable to; determine a status of customer completion of a set of standard actions for establishing a web presence; determine outcomes achieved by similar types of customers which are other website proprietors that completed standard actions in the set of standard actions not yet completed by the customer; and recommend a next action from the set of standard actions for improving the web presence of the customer based upon the customer type information, the determined status of completion of the standard actions, and the determined outcomes; and a user interface in communication with the customer database and the logic engine, the user interface operable to display a workflow task that correlates to the recommended next action based on a relationship among workflow tasks in a web presence task library that correlates the customer type information for the customer with outcomes achieved by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in establishing web presence for a given customer type. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of allowing a host to recommend a next action for establishing an on-line web presence of a customer, the method comprising:
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electronically collecting information with a server, the information comprising status of what web-presence related actions a plurality of customers, including the customer, which are website proprietors have completed and information about customer type for the plurality of customers; processing the collected information with outcomes for a set of standard actions, thereby determining outcomes achieved by similar types of customers which are other web site proprietors that completed standard actions not yet completed by the customer; recommending, with a logic engine, a next action from the set of standard actions for improving the web presence of the customer based upon the customer type information, the determined status of completion of the web-presence related actions, and the determined outcomes; and presenting in a user interface in communication with the server and the logic engine a workflow task that correlates to the recommended next action based on a relationship among workflow tasks in a web presence task library that correlates the customer type information for the customer with outcomes achieved by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in establishing web presence for a given customer type. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A method of allowing a host to recommend a next web presence-related item for establishing an on-line web presence of a customer, the method comprising:
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electronically collecting information with a server, the information comprising status of what web presence-related items a plurality of customers, including the customer, which are website proprietors have completed, outcomes of completed web presence-related items and information about customer type for the plurality of customers; comparing the collected items to a set of web presence-related items completed by similar types of customers, thereby determining web presence-related items completed by similar types of customers which are other web site proprietors that are not yet completed by the customer, wherein the set of web presence-related items comprise a set of standard actions; recommending, with a logic engine, a next web presence-related item from the set of standard actions for improving the web presence of the customer based upon the customer type information, the determined status of completion of the web presence-related items, the outcomes, and the web presence-related items completed by similar types of customers that have not yet been completed by the customer; presenting in a user interface in communication with the server and the logic engine a workflow task that correlates to the recommended next web presence-related item based on a relationship among workflow tasks in a web presence task library that correlates the customer type information for the customer with web presence-related items completed by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in establishing web presence for a given customer type.
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Specification