Guided workflows for establishing a web presence

• US 10,536,544 B2
• Filed: 01/22/2016
• Issued: 01/14/2020
• Est. Priority Date: 01/15/2010
• Status: Active Grant

• Current Assignee: Newfold Digital, Inc. (Clearlake Capital Group LP)
• Original Assignee: The Endurance International Group, Inc. (Endurance International Group Holdings, Inc.)
• Inventors: Lee, James Christopher, Merrill, Benjamin John, Seamons, Paul Todd, Kesselman, Michael Evan, Ravichandran, Hari, Moseley, Mark, Lovell, Scott, Brock, Brian
• Primary Examiner(s): Wasel, Mohamed A.
• Assistant Examiner(s): Hackenberg, Rachel J
• Application Number:
  US15/004,258
• Publication Number:
  US 20160269500A1
• Time in Patent Office: 1,453 Days
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 10/0633 Workflow analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/54 Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users

Abstract

Methods and systems related to guided workflows for establishing a web presence include a customer user interface with a guided workflow layer based on a knowledge base about the customer, wherein the customer interface allows a customer to manage a customer'"'"'s web presence based on operation of a logic engine that accesses information about what a customer has done and who the customer is (e.g. type of business), wherein the user interface presents a guided workflow of tasks associated with a recommended area of improvement for the customer.

Claims

1. A computer system including a memory executable on a processor for allowing a host to recommend a next action for establishing an on-line web presence of a customer, the memory comprising:

a customer database stored in the memory, the customer database including actions completed by a plurality of customers and customer type information for the plurality of customers, wherein the plurality of customers are web site proprietors;

a logic engine in communication with the customer database, the logic engine operable to;

determine a status of customer completion of a set of standard actions for establishing a web presence;

determine outcomes achieved by similar types of customers which are other website proprietors that completed standard actions in the set of standard actions not yet completed by the customer; and

recommend a next action from the set of standard actions for improving the web presence of the customer based upon the customer type information, the determined status of completion of the standard actions, and the determined outcomes; and

a user interface in communication with the customer database and the logic engine, the user interface operable to display a workflow task that correlates to the recommended next action based on a relationship among workflow tasks in a web presence task library

that correlates the customer type information for the customer with outcomes achieved by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in establishing web presence for a given customer type.

2. The system of claim 1, wherein the logic engine recommends a next action to further establish the web presence based at least in part on a time input by the customer.

3. The system of claim 1, wherein the recommended next action is based on where the customer is in the web presence establishing process.

4. The system of claim 1, wherein the logic engine recommends a next action to further establish the web presence based at least in part on a cost input by the customer.

5. The system of claim 1, wherein the guided workflow employs a decision tree that directs a customer to choose one or more paths provided by the guided workflow.

6. The system of claim 1, wherein the guided workflow is based on conditional logic that permits a choice of a plurality of different paths provided by the guided workflow.

7. The system of claim 1, wherein the guided workflow is based, at least in part on a status of a ticketing process associated with the customer.

8. The system of claim 1, wherein said host is at least one of a customer, a reseller, an affiliate, a customer of a customer, a domain registrar, a web services provider, a cloud services provider, a network services provider, an online services provider, and an internet service provider.

9. The system of claim 1, further comprising:

a central command center that allows a host to present options to a customer to allow the customer to manage the customer'"'"'s web presence;

at least one web presence enabling platform that enables web presence elements; and

an API module that takes input from the host and initiates actions on the web presence enabling platforms to enable the web presence.

10. The system of claim 9, further comprising:

generating a script of web presence establishing tasks with the logic engine based on the guided workflow of web presence establishing tasks and customer input applied to at least one of those tasks by the user interface;

determining a web presence enabling platform from the at least one web presence enabling platform that enables web presence elements associated with an area of improvement; and

causing the script to be executed on the determined web presence enabling platform to improve the current web presence.

11. A method of allowing a host to recommend a next action for establishing an on-line web presence of a customer, the method comprising:

electronically collecting information with a server, the information comprising status of what web-presence related actions a plurality of customers, including the customer, which are website proprietors have completed and information about customer type for the plurality of customers;

processing the collected information with outcomes for a set of standard actions, thereby determining outcomes achieved by similar types of customers which are other web site proprietors that completed standard actions not yet completed by the customer;

recommending, with a logic engine, a next action from the set of standard actions for improving the web presence of the customer based upon the customer type information, the determined status of completion of the web-presence related actions, and the determined outcomes; and

presenting in a user interface in communication with the server and the logic engine a workflow task that correlates to the recommended next action based on a relationship among workflow tasks in a web presence task library that correlates the customer type information for the customer with outcomes achieved by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in establishing web presence for a given customer type.

12. The method of claim 11, wherein the logic engine recommends a next action to further establish the web presence based at least in part on a time input by the customer.

13. The method of claim 11, wherein the recommended next action is based on progress of the customer in the method of establishing an online web presence.

14. The method of claim 11, wherein the logic engine recommends a next action to further establish the web presence based at least in part on a cost input by the customer.

15. The method of claim 11, wherein the guided workflow employs a decision tree that directs a customer to choose one or more paths provided by the guided workflow.

16. The method of claim 11, wherein the guided workflow is based on conditional logic that permits a choice of a plurality of different paths provided by the guided workflow.

17. The method of claim 11, wherein the guided workflow is based, at least in part on a status of a ticketing process associated with the customer.

18. The method of claim 11, wherein said host is at least one of a customer, a reseller, an affiliate, a customer of a customer, a domain registrar, a web services provider, a cloud services provider, a network services provider, an online services provider, and an internet service provider.

19. The method of claim 11, further comprising:

generating a script of web presence establishment tasks with the logic engine based on the guided workflow of web presence establishment tasks and customer input applied to at least one of those tasks by the user interface;

determining a web presence enabling platform from at least one web presence enabling platform that enables web presence elements associated with an area of improvement; and

causing the script to be executed on the determined web presence enabling platform to improve the current web presence.

20. A method of allowing a host to recommend a next web presence-related item for establishing an on-line web presence of a customer, the method comprising:

electronically collecting information with a server, the information comprising status of what web presence-related items a plurality of customers, including the customer, which are website proprietors have completed, outcomes of completed web presence-related items and information about customer type for the plurality of customers;

comparing the collected items to a set of web presence-related items completed by similar types of customers, thereby determining web presence-related items completed by similar types of customers which are other web site proprietors that are not yet completed by the customer, wherein the set of web presence-related items comprise a set of standard actions;

recommending, with a logic engine, a next web presence-related item from the set of standard actions for improving the web presence of the customer based upon the customer type information, the determined status of completion of the web presence-related items, the outcomes, and the web presence-related items completed by similar types of customers that have not yet been completed by the customer;

presenting in a user interface in communication with the server and the logic engine a workflow task that correlates to the recommended next web presence-related item based on a relationship among workflow tasks in a web presence task library that correlates the customer type information for the customer with web presence-related items completed by similar types of customers, the workflow task being associated with a guided workflow that includes a path that has had prior results in establishing web presence for a given customer type.