Displaying an advertisement in response to user input using a non-browser based application
DCFirst Claim
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1. A method for displaying an advertisement using a non-browser based application stored on a mobile device, comprising:
- receiving user input from the non-browser based application, wherein the non-browser based application receives the user input via a mobile device display, wherein the non-browser based application is a non-browser based mobile application with a graphical user interface including a graphical icon that is preinstalled or downloaded and installed on the mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device wireless radio interface;
receiving, at the non-browser based application, the advertisement from a remote management server which selects the advertisement in response to the user input from the non-browser based application, wherein the advertisement is maintained at the remote management server; and
displaying the advertisement within a specific non-browser based application generated screen, the specific non-browser based application generated screen corresponding to a specific screen or area of the non-browser based application.
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Abstract
A method and system for customizing a mobile application running on a mobile communication device of a user. In one implementation, the method includes providing the mobile application to the mobile communication device of the user, the mobile application having a generic platform; determining a special interest group (SIG) that is affiliated with the user; and customizing the generic platform of the mobile application based on information specific to the special interest group (SIG) that is affiliated with the user.
157 Citations
38 Claims
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1. A method for displaying an advertisement using a non-browser based application stored on a mobile device, comprising:
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receiving user input from the non-browser based application, wherein the non-browser based application receives the user input via a mobile device display, wherein the non-browser based application is a non-browser based mobile application with a graphical user interface including a graphical icon that is preinstalled or downloaded and installed on the mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device wireless radio interface; receiving, at the non-browser based application, the advertisement from a remote management server which selects the advertisement in response to the user input from the non-browser based application, wherein the advertisement is maintained at the remote management server; and displaying the advertisement within a specific non-browser based application generated screen, the specific non-browser based application generated screen corresponding to a specific screen or area of the non-browser based application. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A non-browser based non-transitory computer-readable medium product for displaying an advertisement, comprising a non-browser based application stored on a mobile device that causes the mobile device to:
- receive user input from the non-browser based application, wherein the non-browser based application receives the user input via a mobile device display, wherein the non-browser based application is a non-browser based mobile application including a graphical user interface with a graphical icon that is preinstalled or downloaded and installed on the mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device wireless radio interface;
receive, at the non-browser based application, the advertisement from a remote management server which selects the advertisement in response to the user input from the non-browser based application, wherein the advertisement is maintained at the remote management server; and
display the advertisement within a specific non-browser based application generated screen, the specific non-browser based application generated screen corresponding to a specific screen or area of the non-browser based application. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
- receive user input from the non-browser based application, wherein the non-browser based application receives the user input via a mobile device display, wherein the non-browser based application is a non-browser based mobile application including a graphical user interface with a graphical icon that is preinstalled or downloaded and installed on the mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device wireless radio interface;
Specification