DISPLAYING AN ADVERTISEMENT IN RESPONSE TO USER INPUT USING A NON-BROWSER BASED APPLICATION

• US 20190392476A1
• Filed: 06/28/2019
• Published: 12/26/2019
• Est. Priority Date: 12/13/2007
• Status: Active Grant

• Current Assignee: Blaze Mobile, Inc. (iWin, Inc.)
• Original Assignee: Blaze Mobile, Inc. (iWin, Inc.)
• Inventors: Fisher, Michelle
• Granted Patent: US 10,621,612 B2
• Time in Patent Office: Days
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04M 1/72406 by software upgrading or downloading
• CPC Class Codes: H04M 1/72427 for supporting games or graphical animations
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/60 Subscription-based services using application servers or record carriers, e.g. SIM application toolkits
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A method and system for customizing a mobile application running on a mobile communication device of a user. In one implementation, the method includes providing the mobile application to the mobile communication device of the user, the mobile application having a generic platform; determining a special interest group (SIG) that is affiliated with the user; and customizing the generic platform of the mobile application based on information specific to the special interest group (SIG) that is affiliated with the user.

Claims

1. A method for displaying an advertisement, comprising:

receiving user input from a non-browser based application, wherein the non-browser based application receives the user input via a mobile device display, wherein the non-browser based application is a non-browser based application with a graphical user interface including a graphical icon that is preinstalled or downloaded and installed on the mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device wireless radio interface;

receiving, at the non-browser based application, the advertisement from a remote management server which selects the advertisement in response to the user input from the non-browser based application, wherein the advertisement is maintained at the remote management server; and

displaying the advertisement within a specific non-browser based application generated screen, the specific non-browser based application generated screen corresponding to a specific screen or area of the non-browser based application.

2. The method of claim 1, wherein the advertisement is automatically selected in response to the user browsing a specific screen or area of the non-browser based application.

3. The method of claim 1, further wherein the advertisement is not based on a purchase transaction.

4. The method of claim 1, wherein the advertisement includes metadata operable to trigger a call to action.

5. The method of claim 4, wherein the call-to-action comprises entering an email address, accepting a coupon, accepting a reward, opt-in for alerts, and opt-in for notifications.

6. The method of claim 1, further wherein the advertisement is based on one or more targeting parameters.

7. The method of claim 6, wherein the one or more targeting parameters comprise personal information and purchase transaction related information.

8. The method of claim 7, wherein personal information comprises location, gender, age, interest, affiliation, userid, pageid, zip code, area code, and occupation.

9. The method of claim 7, wherein purchase transaction related information comprises one or more of information related to historical payment transaction, information related to real-time payment transaction, information related to contactless transactions made using the mobile device, information related to internet commerce, information related to bill pay, information related to top spend categories, information related to merchants, information related to storage of banking information, information related to accessing account balance, information related to accessing payment history, information related to accessing funds transfer, information related to storing tickets, information related to storing receipts, information related to coupons, information related to transactions made by the user but not through the mobile device, and information related to raw data downloaded from banks.

10. The method of claim 1, wherein the user is affiliated with a special interest group.

11. The method of claim 1, further wherein the advertisement is cached on the mobile device and is accessible by the non-browser based application when there is not a wireless network connection.

12. The method of claim 1, wherein the non-browser based application is operable when it is not connected to a wireless network.

13. The method of claim 1, wherein upon the condition that the mobile device loses connection with a wireless network, the non-browser based application monitors for access to the wireless network and automatically reconnects to the wireless network when the wireless network is available.

14. The method of claim 1, further wherein the, non-browser based application sends a request to the remote management server to retransmit the advertisement if it has not received the advertisement from the remote management server within a certain period of time.

15. The method of claim 1, further wherein the non-browser based application is configured to use a structured format and further wherein the structured format means the non-browser based application can store and display the advertisement in an organized and easily retrievable fashion.

16. The method of claim 1, wherein the remote management server sends the advertisement to the specific non-browser based application generated screen based on the geographical location of the mobile device.

17. The method of claim 1, further wherein prior to receiving the user input, the non-browser based application receives, information related to an identification code associated with a user and information related to a user authentication, wherein the non-browser based application receives the information related to the identification code associated with the user and the information related to the user authentication via the mobile device display of the mobile device.

18. The method of claim 17, wherein the user authentication includes information related to a PIN.

19. The method of claim 17, wherein the user authentication includes information related to biometric data.

20. A non-browser based product for displaying an advertisement, comprising a non-browser based application stored on a mobile device that causes the mobile device to:

receive user input from the non-browser based application, wherein the non-browser based application receives the user input via a mobile device display, wherein the non-browser based application is a non-browser based application including a graphical user interface with a graphical icon that is preinstalled or downloaded and installed on the mobile device, the mobile device comprising the mobile device display, a mobile device processor, and a mobile device wireless radio interface;

receive, at the non-browser based application, the advertisement from a remote management server which selects the advertisement in response to the user input from the non-browser based application, wherein the advertisement is maintained at the remote management server; and

display the advertisement within a specific non-browser based application generated screen, the specific non-browser based application generated screen corresponding to a specific screen or area of the non-browser based application.

21. The non-browser based product of claim 20, wherein the advertisement is automatically selected in response to the user browsing a specific screen or area of the non-browser based application.

22. The non-browser based product of claim 20, further wherein the advertisement is not based on a purchase transaction.

23. The non-browser based product of claim 20, wherein the advertisement includes metadata operable to trigger a call to action.

24. The non-browser based product of claim 23, wherein the call-to-action comprises entering an email address, accepting a coupon, accepting a reward, opt-in for alerts, and opt-in for notifications.

25. The non-browser based product of claim 20, further wherein the advertisement is based on one or more targeting parameters.

26. The non-browser based product of claim 25, wherein the one or more targeting parameters comprise personal information and purchase transaction related information.

27. The non-browser based product of claim 26, wherein personal information comprises location, gender, age, interest, affiliation, userid, pageid, zip code, area code, and occupation.

28. The non-browser based product of claim 26, wherein purchase transaction related information comprises one or more of information related to historical payment transaction, information related to real-time payment transaction, information related to contactless transactions made using the mobile device, information related to internet commerce, information related to bill pay, information related to top spend categories, information related to merchants, information related to storage of banking information, information related to accessing account balance, information related to accessing payment history, information related to accessing funds transfer, information related to storing tickets, information related to storing receipts, information related to coupons, information related to transactions made by the user but not through the mobile device, and information related to raw data downloaded from banks.

29. The non-browser based product of claim 20, wherein the user is affiliated with a special interest group.

30. The non-browser based product of claim 20, further wherein the advertisement is cached on the mobile device and is accessible by the non-browser based application when there is not a wireless network connection.

31. The non-browser based product of claim 20, further wherein the non-browser based application is operable when it is not connected to a wireless network.

32. The non-browser based product of claim 20, wherein upon the condition that the mobile device loses connection with a wireless network, the non-browser based application monitors for access to the wireless network and automatically reconnects to the wireless network when the wireless network is available.

33. The non-browser based product of claim 20, further wherein the, non-browser based application sends a request to the remote management server to retransmit the advertisement if it has not received the advertisement from the remote management server within a certain period of time.

34. The non-browser based product of claim 20, further wherein the non-browser based application is configured to use a structured format and further wherein the structured format means the non-browser based application can store and display the advertisement in an organized and easily retrievable fashion.

35. The non-browser based product of claim 20, wherein the remote management server sends the advertisement to the specific non-browser based application generated screen based on the geographical location of the mobile device.

36. The non-browser based product of claim 20, further wherein prior to the user input, the non-browser based application receives, information related to an identification code associated with a user and information related to a user authentication, wherein the non-browser based application receives the information related to the identification code associated with the user and the information related to the user authentication via the mobile device display of the mobile device.

37. The non-browser based product of claim 36. wherein the user authentication includes information related to a PIN.

38. The non-browser based product of claim 36, wherein the user authentication includes information related to biometric data.