Data capture for user interaction with promotional materials
First Claim
1. A method of processing, by a server, data corresponding to user interaction with promotional material captured by a management client running on a user device, the method comprising:
- receiving a request for the promotional material from the management client running on the user device while a non-web-browser application is active on the user device;
identifying the promotional material to send to the user device in response to the request;
sending the promotional material to the user device at a first time;
in response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, receiving, over a wireless communication network, data representing the user interaction with the promotional material from the management client on the user device;
storing the data representing the user interaction with the promotional material in a data store; and
generating an analysis of the data representing the user interaction to determine an effectiveness of the promotional material.
3 Assignments
0 Petitions
Accused Products
Abstract
A server computer receives a request for promotional material from a management client running on a user device while a non-web-browser application is active on the user device, identifies the promotional material to send to the user device in response to the request, and sends the promotional material to the user device at a first time. In response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, the server computer receives, over a wireless communication network, data representing a user interaction with the promotional material from the management client on the user device, stores the data representing the user interaction with the promotional material in a data store, and generates an analysis of the data representing the user interaction to determine an effectiveness of the promotional material.
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Citations
20 Claims
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1. A method of processing, by a server, data corresponding to user interaction with promotional material captured by a management client running on a user device, the method comprising:
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receiving a request for the promotional material from the management client running on the user device while a non-web-browser application is active on the user device; identifying the promotional material to send to the user device in response to the request; sending the promotional material to the user device at a first time; in response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, receiving, over a wireless communication network, data representing the user interaction with the promotional material from the management client on the user device; storing the data representing the user interaction with the promotional material in a data store; and generating an analysis of the data representing the user interaction to determine an effectiveness of the promotional material. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A server configured to process data corresponding to user interaction with promotional material captured by a management client running on a user device, the server comprising:
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memory; a processing device coupled to the memory, the processing device to; receive a request for the promotional material from the management client running on the user device while a non-web-browser application is active on the user device; identify the promotional material to send to the user device in response to the request; send the promotional material to the user device at a first time; in response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, receive, over a wireless communication network, data representing the user interaction with the promotional material from the management client on the user device; store the data representing the user interaction with the promotional material in a data store; and generate an analysis of the data representing the user interaction to determine an effectiveness of the promotional material. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory machine-readable storage medium storing instructions which, when executed, cause a processing device to:
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receive a request for promotional material from a management client running on a user device while a non-web-browser application is active on the user device; identify the promotional material to send to the user device in response to the request; send the promotional material to the user device at a first time; in response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, receive, over a wireless communication network, data representing a user interaction with the promotional material from the management client on the user device; store the data representing the user interaction with the promotional material in a data store; and generate an analysis of the data representing the user interaction to determine an effectiveness of the promotional material. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification