Method and apparatus for providing advertisements
First Claim
1. A method for providing advertisements comprising the steps of:
- receiving an advertisement from at least one source selected from a group consisting of sponsors and advertising agents;
providing said advertisement to a user;
estimating an advertising commission according to the type of advertisement and manner of providing it to the said user; and
demanding said advertising commission from at least one source selected from a group consisting of sponsors and advertising agents;
wherein an access commission is estimated and demanded from at least one source selected from a group consisting of sponsors and advertising agents when said user links to an advertisement-related site by means of said advertisement.
0 Assignments
0 Petitions
Accused Products
Abstract
A method and an apparatus for providing various advertisements via a network, such as the Internet. The method includes receiving an advertisement from a sponsor and/or advertising agent, providing the advertisement to a user, calculating an advertisement commission according to the advertisement provided to the user; and demanding the advertisement commission from a sponsor and/or advertising agent. An access commission is calculated and demanded from a sponsor and/or advertising agent, when the user links to an advertisement-related site by means of the advertisement. The apparatus includes a storage device and a processor coupled to the storage device. The storage device stores a program for controlling the processor and the processor is operative with the program to receive the advertisement from a sponsor and/or advertising agent, provide the advertisement to a user, calculate an advertisement commission according to the advertisement provided to the user, and demand the advertisement from a sponsor and/or advertising agent. The processor operates with the program to calculate an access commission and demand the access commission for the sponsor and/or the advertising agent, when the user links to an advertisement-related site by means of the advertisement.
63 Citations
19 Claims
-
1. A method for providing advertisements comprising the steps of:
-
receiving an advertisement from at least one source selected from a group consisting of sponsors and advertising agents;
providing said advertisement to a user;
estimating an advertising commission according to the type of advertisement and manner of providing it to the said user; and
demanding said advertising commission from at least one source selected from a group consisting of sponsors and advertising agents;
wherein an access commission is estimated and demanded from at least one source selected from a group consisting of sponsors and advertising agents when said user links to an advertisement-related site by means of said advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. An apparatus for providing an advertisement, comprising:
-
a storage device; and
a processor coupled to said storage device, said storage device storing a program for controlling said processor; and
said processor operative with said program to receive an advertisement from at least one source selected from a group consisting of sponsors and advertising agents;
provide said advertisement to a user;
estimate an advertising commission according to the type of advertisement and manner of providing it to the said user; and
demand said advertising commission from at least one source selected from a group consisting of sponsors and advertising agents;
wherein an access commission is estimated and demanded from at least one source selected from a group consisting of sponsors and advertising agents when said user links to an advertisement-related site by means of said advertisement.
-
-
16. The apparatus for providing an advertisement as claimed in 15, wherein said processor further operate with said program to generate a log file for said user;
- and
to convert said log file into a plurality of profiles according to the personal information of said user by using time data stored in said log file.
- and
-
17. The apparatus for providing an advertisement as claimed in 16, wherein the personal information comprises at least one kind of information selected from the group consisting of information about gender, age, occupation, hobby, area, school career and log history.
-
18. The apparatus for providing an advertisement as claimed in 15, wherein said processor further operate with said program to store data about the time duration and contents of links with said advertisement-related site;
- and
to estimate said access commission by applying a predetermined commission rate to said contents of a link.
- and
-
19. The apparatus for providing an advertisement as claimed in 15, wherein the advertisement comprises at least one kind of information selected from the group consisting of normal image information, No Good (NG) image information and knowledge information of Commercial File (CF) information, movie information, music video information. intended to cover such departures from the present disclosure as come within known or customary practice in the art to which this invention pertains.
Specification