Targeted information display
First Claim
1. A method of targeted information display, comprising the steps of:
- (a) detecting the presence of one or more persons in a presence zone on the basis of transmissions made from mobile communication devices carried by such persons;
(b) checking for interest indicators associated with the detected person or persons;
(c) selecting content for display having regard to interest indicators found in step (b); and
(d) subsequently displaying the selected content on a display that is located in a display zone which, at least at the time step (a) is effected, is remote from the presence zone but positioned such at least a substantial proportion of the persons detected in step (a) will pass through it.
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Accused Products
Abstract
The presence of persons is detected, for example, by detecting short-range communication devices carried by the detected persons. The interests of the detected persons are then determined by reference to specific interests transmitted by the user devices and/or by reference to customer profile data. The discovered interests of the current detected persons are then used to select content for display on an electronic display during a next display slot. The display is spaced from the zone in which the persons are detected, being located at a downstream location through which most of the detected persons will pass.
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Citations
28 Claims
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1. A method of targeted information display, comprising the steps of:
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(a) detecting the presence of one or more persons in a presence zone on the basis of transmissions made from mobile communication devices carried by such persons;
(b) checking for interest indicators associated with the detected person or persons;
(c) selecting content for display having regard to interest indicators found in step (b); and
(d) subsequently displaying the selected content on a display that is located in a display zone which, at least at the time step (a) is effected, is remote from the presence zone but positioned such at least a substantial proportion of the persons detected in step (a) will pass through it. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A display system comprising:
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a detection arrangement for detecting the presence of one or more persons in a presence zone on the basis of transmissions made from mobile communication devices carried by such persons;
an interest-determination sub-system for obtaining interest indicators associated with the detected persons;
a content selector for selecting content for display having regard to the interest indicators obtained by the interest-determination sub-system; and
an output arrangement comprising a display for displaying the content selected by the content selector, the display being located in a display zone which, at least at the time persons are detected in the presence zone, is remote from the presence zone but is positioned such it will be subsequently traversed by at least a substantial proportion of the persons detected in the presence zone. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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Specification