Post-session internet advertising system
First Claim
1. A post-session advertising system for use in a media having a background and a foreground, comprising the steps of:
- (a) displaying a first display in a first platform in said foreground of said media;
(b) initiating a load triggering event;
(c) opening a post-session platform in response to said load triggering event in said background of said media;
(d) displaying a post-session display on said post-session platform; and
(e) maintaining said post-session platform in said background until a viewer driven view triggering event occurs.
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Accused Products
Abstract
The present invention is directed to a post-session advertising system that may be used in media such as computers, personal digital assistants, telephones, televisions, radios, and similar devices. In one preferred embodiment, a first display is viewed in a first platform in the foreground of a media by a viewer. A viewer initiates a load triggering event and in response, a post-session platform is opened to display a post-session display in the background of the media. Significantly, in the preferred embodiment, the post-session platform stays in said background until a view triggering event occurs. The type of platform and display used will depend significantly on the media. In one preferred embodiment of the present invention an optional focus timer is activated by the view triggering event to allow an accurate assessment of the actual time a viewer focuses on the display in the post-session platform. In another alternate preferred embodiment of the present invention, the number of post-session platforms is limited to, for example, one platform.
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Citations
19 Claims
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1. A post-session advertising system for use in a media having a background and a foreground, comprising the steps of:
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(a) displaying a first display in a first platform in said foreground of said media;
(b) initiating a load triggering event;
(c) opening a post-session platform in response to said load triggering event in said background of said media;
(d) displaying a post-session display on said post-session platform; and
(e) maintaining said post-session platform in said background until a viewer driven view triggering event occurs. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A post-session advertising system for use in a media having a background and a foreground, said system comprising:
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(a) a first platform for displaying a first display in said foreground of said media;
(b) a post-session platform for displaying a post-session display in said background of said media in response to a load triggering event;
(c) a Web server for providing a link to said post session display in response to said load triggering event;
(d) said post-session platform coming to said foreground of said media in response to a viewer driven view triggering event. - View Dependent Claims (8, 9, 10, 11, 12, 13, 16, 17, 18, 19)
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14. A post-session advertising method comprising the steps of:
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(a) accessing a first display by a viewer;
(b) initiating a load triggering event as said viewer exits said first display;
(c) providing delayed post-session display to be held until a viewer driven view triggering event occurs; and
(d) displaying said post-session display upon the occurrence of said view triggering event.
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15. A method for delivering displays to viewers and for exchanging traffic between platforms, comprising the steps of:
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(a) obtaining post-session instructions from a Web server and adding said post-session instructions to a display;
(b) opening said display with a foreground platform;
(c) initiating a load triggering event;
(d) opening a post-session platform in the background of said foreground platform in response to said load triggering event; and
(e) maintaining said post-session platform behind said foreground platform until a viewer driven view triggering event occurs.
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Specification