System and method for performing content experience management
First Claim
1. A method for providing content experience management to a client conducting business with a consumer via a touchpoint, comprising the steps of:
- receiving information indicative of preferences of the consumer related to at least one of said client'"'"'s products or services;
accessing a client profile database and applying a first set of rules to select a first subset of content files from a content database;
accessing a user profile data base and applying a second set of rules, using said received information, to select a second subset of content files from said content database;
accessing a content rules database and applying a third set of rules to select a third subset of content files from said content database;
applying a heuristic to select one of said third subset of content files from said content database; and
providing said one of said third subset of content files from said content database to at least one of the consumer and the client.
1 Assignment
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Accused Products
Abstract
A system and method for content experience management is disclosed. The system includes content, user and client databases, and a recommendation engine and server that facilitates the delivery, presentation, and management of several types of content (e.g., visual, audio, etc.) by businesses to design meaningful, lasting and effective experiences for consumers. The method and computer program product keeps consumers utilizing a new media device (e.g., a PC, WAP device, PDAs, or mobile phone) engaged, communicates brand messages, and develops consumer loyalty via a variety of touchpoints (e.g., the Internet). The business would employ the system described herein to return appropriate experience enhancing content to the consumer. The experience enhancing content is selected by the recommendation engine based on user profile information, the business'"'"' brand data and content rules stored in their respective databases. The content is then presented to the consumer as part of the Web browsing experience. The consumer'"'"'s reactions (e.g., length of stay, purchases, and locations of clicks) are correlated to the content delivered and sent to the business as “feedback data.” Because the system is outcome-focused, the feedback data are forwarded to the system. This allows the recommendation engine to refine its future content selection process (i.e., so the recommendation engine can “learn” what content works for what consumers) by updating the rules in the system'"'"'s several databases.
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Citations
51 Claims
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1. A method for providing content experience management to a client conducting business with a consumer via a touchpoint, comprising the steps of:
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receiving information indicative of preferences of the consumer related to at least one of said client'"'"'s products or services;
accessing a client profile database and applying a first set of rules to select a first subset of content files from a content database;
accessing a user profile data base and applying a second set of rules, using said received information, to select a second subset of content files from said content database;
accessing a content rules database and applying a third set of rules to select a third subset of content files from said content database;
applying a heuristic to select one of said third subset of content files from said content database; and
providing said one of said third subset of content files from said content database to at least one of the consumer and the client. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 27, 28, 29, 30, 31, 32)
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15. A client-server computer system for content management of at least one client touchpoint comprising:
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a port of access by at least one client;
a port of access by at least one user;
a media communication protocol coupled to said client and said user;
a content server accessible by said at least one client via said media communication protocol for providing content information to said at least one user in response to a query from said at least one client;
a content files database coupled to said content server;
a user profile database;
a content rules database;
a client profile database;
a recommendation engine for selecting content information based on dated stored in said user profile, content rules and client profile databases.
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26. A system for providing content management for a client'"'"'s touchpoint comprising:
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means for receiving information related to a consumer user from at least one client;
means for sorting the information from said client into a plurality of categories based on predetermined filters and flags for at least one of the group consisting of;
a type of product;
a brand, and a type of market;
means for prioritizing brands, products, services and market types based on stored objectives for said client;
means for determining rules based in part on the objectives of said client;
means for identifying a user that accesses the touchpoint;
means for selecting content based on the rules and objectives of said client;
means for implementing the selected content;
means for monitoring the affects of the selected content on the user;
means for modifying at least one of said rules, content, client objectives, intent, and touchpoints based on feedback obtained from monitoring the user.
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33. A computer-readable medium storing a plurality of instructions adapted to be executed by a processor for providing audio content to a client'"'"'s touchpoint, the plurality of instructions comprising instructions to:
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receive information from a touchpoint related to the consumer preferences of at least one consumer related to the client'"'"'s products or services;
receive instructions from at least one client for content management of at least one touchpoint;
instruct a content server via a media communication protocol to retrieve audio content information with a recommendation engine using a system of rules stored in a dataschema; and
provide audio content files to the touchpoint in response to the client request via the media communication protocol. - View Dependent Claims (36, 37, 38, 39, 40)
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34. A method of providing content management with a computer system comprising the steps of:
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receiving information from a client that includes information about at least one of the brands and products of the client;
parsing the received information into categories based on stored filters and flags for the type of brands and products of the client;
prioritizing the brands and products based on predetermined weighted factors of the client or user;
determining at least one set of rules based on those factors;
identifying a user that accesses a client'"'"'s touchpoint;
selecting content for application at the touchpoint based on the user'"'"'s profile and the client'"'"'s predetermined factors;
implementing the use of the selected content;
monitoring the affects of the use of the selected content; and
modifying one of rules, content, and client'"'"'s factors based on the feedback obtained from monitoring the affects of implementing the content.
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35. A method for providing content files to Web sites, the method comprising:
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a step for a user to utilize a device to access a Web site of a client;
a step for the client accessing a content management system to select a content file in response to the user accessing the Web site;
a step for selecting a content file using a weighted recommendation subroutine;
a step for the client forwarding the selected content file to the user at the Web site;
a step for monitoring the user'"'"'s reaction to the content file at the Web site;
a step for generating feedback data based on the client'"'"'s reaction to the content file;
a step for sending the feedback data to the content management system; and
a step for refining the weighted recommendation subroutine for selecting content files with the feedback data.
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41. A method of selecting content data files for use on a Web site with a computer system comprising the steps of:
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receiving a request for content data files for at least one of a client'"'"'s Web sites;
providing information related to a user of the client'"'"'s at least one Web site to a content application server program;
instructing a recommendation engine of the content application server program to apply a plurality of rules to a content database schema to select at least one content file from the database schema;
coupling said at least one selected content file to the client;
collecting feedback data related to the user'"'"'s actions at the Web site after coupling said selected content file to the client;
coupling at lest a portion of the feedback data to the content application server program;
periodically updating the data base schema with updated content files. - View Dependent Claims (42, 43, 44, 45, 46, 48, 49, 50, 51)
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47. A method for providing content information to a user at a client Web site touchpoint, comprising the steps of:
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detecting a user at the Web site touchpoint;
monitoring with an application program predefined market events related to the Web site touch point;
executing at least one audio file at the Web site touchpoint upon the occurrence of a predefined market event monitored by the application program;
monitoring some portion of the user'"'"'s actions at the Web site touchpoint.
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Specification