Method and system for targeted content delivery, presentation, management and reporting in a communications nertwork
First Claim
1. A method for informing a receiver connected to one or more networks of a content targeting opportunity and for the receiver to exercise the opportunity by selecting and displaying content from a selection of content comprising any or all of the steps of:
- Securely receiving and securely storing characteristic information about the viewer Securely receiving and securely storing characteristic information about a selection of content Securely receiving and securely storing characteristic information about viewing opportunities Securely receiving and decrypting the viewer, content and opportunity characteristics Determining which versions of content are physically accessible to the receiver based on the characteristics of the content and the opportunity Determining which versions of the content the receiver is permitted to access Running an opportunity matching process to determine which accessible and permitted versions of the content best match the viewer, opportunity and content characteristics and records of prior content viewing Accessing and displaying the content when the opportunity is exercised Securely storing the results of the convent viewing Securely reporting the information on the content viewing to a reporting facility.
3 Assignments
0 Petitions
Accused Products
Abstract
A method is described for the targeting of content presentation to individual users in a communications network including management and reporting, comprising the steps of receiving from content providers, potential content for presentation to users and presenting to a user content selected from said potential content based on information known about said user. Facilities are also provided to receive from users requests for content and other actions related to receipt of said content such as ‘pause’ requests, and to record and report the fact that said content has been presented to said user.
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Citations
53 Claims
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1. A method for informing a receiver connected to one or more networks of a content targeting opportunity and for the receiver to exercise the opportunity by selecting and displaying content from a selection of content comprising any or all of the steps of:
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Securely receiving and securely storing characteristic information about the viewer Securely receiving and securely storing characteristic information about a selection of content Securely receiving and securely storing characteristic information about viewing opportunities Securely receiving and decrypting the viewer, content and opportunity characteristics Determining which versions of content are physically accessible to the receiver based on the characteristics of the content and the opportunity Determining which versions of the content the receiver is permitted to access Running an opportunity matching process to determine which accessible and permitted versions of the content best match the viewer, opportunity and content characteristics and records of prior content viewing Accessing and displaying the content when the opportunity is exercised Securely storing the results of the convent viewing Securely reporting the information on the content viewing to a reporting facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 42, 43, 44, 45, 46, 47)
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41. A method for providing copy protection on the content being transmitted by using existing copy protection indicators and/or extensions to those indications to indicate one or more of the following restrictions are in place for the content:
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The receiver is not permitted to record the content to storage The receiver is permitted to hold only enough content in storage to allow a pause feature to be implemented. The pause feature may also include a limited amount of rewind time The receiver is permitted to record the content to storage, but only if encryption facilities are available. The encryption and subsequent decryption and playback, may require the facilities of the conditional access system. Limitations may be placed on the playback, including time limits and number of replays The receiver must include analog copy protection mechanisms within the video signal to prevent recording on VCRs The ability to record and replay and the time limits and number of replays may be subject to permissions assigned by a conditional access system, or as part of rights acquired during the purchase of a pay-per-view event.
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48. A method for informing a receiver connected to one or more networks of a content targeting opportunity and for the receiver to exercise the opportunity by selecting and displaying content from a selection of content, the method comprising the steps of:
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receiving and storing characteristic information about the viewer;
receiving and storing characteristic information about a selection of content;
receiving and storing characteristic information about viewing opportunities;
determining which versions of content are physically accessible to the receiver;
determining which versions of the content the receiver is permitted to access;
running an opportunity matching process to determine which accessible and permitted versions of the content match the viewer, opportunity and content characteristics;
accessing and displaying the content when the opportunity is exercised;
storing the results of the convent viewing;
reporting the information on the content viewing to a reporting facility.
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49. A method of selecting and acquiring content from a selection of content for subsequent targeted content viewing opportunities by a receiver connected to one or more networks, the method comprising the steps of:
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receiving and storing characteristic information about the viewer;
receiving and storing characteristic information about a selection of content;
receiving and storing characteristic information about viewing opportunities;
determining which versions of content are physically accessible to the receiver;
determining which versions of the content the receiver is permitted to access;
running a content matching process to determine which accessible and permitted versions of the content best match the viewer, opportunity and content characteristics;
determining if permission is available to use storage accessible to the receiver with characteristics suitable for real-time playback with predictable content access latency characteristics (“
local storage”
);
determining if sufficient space is available on local storage;
deleting content to make space available;
acquiring and storing the content on the local storage.
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50. A method for the targeting of content presentation to individual users in a communications network including management and reporting, comprising the steps of:
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Receiving from content providers, potential content for presentation to users; and
Presenting to a user content selected from said potential content based on information known about said user.
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51. A method for the targeting of content presentation to individual users in a communications network including management and reporting, comprising the steps of:
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Receiving from content providers, potential content for presentation to users;
Receiving from a user requests for content and other actions related to receipt of said content such as ‘
pause’
requests;
Selecting, using information known about said user, said requests and said actions received from said user, which of said potential content to present to said user;
Presenting to said user said selected content; and
Recording and reporting the fact that said content has been presented to said user.
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52. A system for the targeting of content presentation to individual users in a communications network including management and reporting, comprising the steps of:
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Means for receiving from content providers, potential content for presentation to users; and
Means for presenting to a user content selected from said potential content based on information known about said user.
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53. A system for the targeting of content presentation to individual users in a communications network including management and reporting, comprising:
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Means for receiving from content providers, potential content for presentation to users;
Means for receiving from a user requests for content and other actions related to receipt of said content such as ‘
pause’
requests;
Means for selecting, using information known about said user, said requests and said actions received from said user, which of said potential content to present to said user;
Means for presenting to said user said selected content; and
Means for recording and reporting the fact that said content has been presented to said use
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Specification