System and method for the presentation of advertisements

• US 20020184088A1
• Filed: 04/30/2001
• Published: 12/05/2002
• Est. Priority Date: 04/30/2001
• Status: Active Grant

• Current Assignee: Performance Pricing, Inc. (Acacia Research Corporation)
• Original Assignee: Ari Rosenberg
• Inventors: Rosenberg, Ari
• Granted Patent: US 7,089,195 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser'"'"'s web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.

Claims

1. A method for the presentation of advertisements, comprising:

providing exposure of an advertising message to a plurality of viewers;

recording an action taken by at least one of said viewers in response to said advertising message; and

providing additional exposure of said advertising message based on said action.

2. A method for the presentation of advertisements, comprising:

providing exposure of an advertising message to a plurality of viewers;

recording a plurality of actions taken by ones of said viewers in response to said advertising message; and

providing additional exposure of said advertising message to said plurality of viewers based on said plurality of actions.

3. A method for the presentation of advertisements, comprising:

providing exposure of an advertising message from a server to a plurality of viewer computers over a computer network;

recording at said server a plurality of actions entered into ones of said viewer computers, said actions made in response to said advertising message;

providing bonus exposure of said advertising message to said plurality of viewer computers based on said plurality of actions.

4. The method of claim 3 wherein said action includes selecting said advertising message with a cursor movement device.

5. The method of claim 3 whereinsaid action includes

selecting a link associated with said advertising message with a cursor movement device;

and

displaying content from a site associated with said link.

6. The method of claim 5 wherein said action further includes

completing a purchase transaction at said site.

7. The method of claim 3 wherein said action further includes permitting a transfer of viewer information to a buyer'"'"'s computer system.

8. A method for the presentation of advertisements, comprising:

providing a predetermined number of impressions of an advertising message from a server to a plurality of viewer computers over a computer network;

recording at said server a plurality of actions entered into ones of said viewer computers, said actions made in response to said advertising message; and

providing an additional number of impressions, beyond said predetermined number, of said advertising message to said plurality of viewer computers based on said plurality of actions.

9. The method of claim 8 wherein said action includes selecting said advertising message with a cursor movement device.

10. The method of claim 8 whereinsaid action includes

selecting a link associated with said advertising message with a cursor movement device;

and

displaying content from a site associated with said link.

11. The method of claim 10 wherein said action further includes

completing a purchase transaction at said site.

12. The method of claim 8 wherein said action further includes permitting a transfer of viewer information to a buyer'"'"'s computer system.

14. The set of instructions of claim 13 wherein said action includes selecting said advertising message with a cursor movement device.

15. The set of instructions of claim 13 whereinsaid action includes

selecting a link associated with said advertising message with a cursor movement device;

and

displaying content from a site associated with said link.

16. The set of instructions of claim 15 wherein said action further includes

completing a purchase transaction at said site.

17. The set of instructions of claim 13 wherein said action further includes permitting a transfer of viewer information to a buyer'"'"'s computer system.

19. The system of claim 18 further comprising a viewer computer wherein said action includes selecting said advertising message with a cursor movement device at said viewer computer.

20. The system of claim 18 further comprising a viewer computer and a buyer'"'"'s computer system wherein said action includes

selecting a link associated with said advertising message with a cursor movement device at said viewer computer;

and

displaying content at said viewer computer from a site associated with said link and said buyer'"'"'s computer system.

21. The system of claim 20 wherein said action further includes completing a purchase transaction at said site.

22. The system of claim 18 further comprising a viewer computer and a buyer'"'"'s computer system, wherein said action further includes permitting a transfer of viewer information to said buyer'"'"'s computer system.

23. The system of claim 18 wherein said computer network is an Internet.

24. The system of claim 19 wherein said computer network is an Internet.

25. The system of claim 20 wherein said computer network is an Internet.

26. The system of claim 21 wherein said computer network is an Internet.

27. The system of claim 22 wherein said computer network is an Internet.

13. A set of instructions residing in a storage medium, said set of instructions capable of being executed by a processor to implement a method for the presentation of advertisements, the method comprising:

providing a predetermined number of impressions of an advertising message from a server to be displayed at a plurality of viewer computers over a computer network;

recording at said server a plurality of actions entered into ones of said viewer computers, said actions made in response to said advertising message; and

providing an additional number of impressions, beyond said predetermined number, of said advertising message to be displayed at said plurality of viewer computers based on said plurality of actions.

18. A system for the presentation of advertisements comprising:

a computer system to provide a predetermined number of impressions of an advertising message to a plurality of viewer computers over a computer network, said computer system to record a plurality of actions entered into ones of said viewer computers, said actions made in response to said advertising message, and said computer system to provide an additional number of impressions, beyond said predetermined number, of said advertising message to said plurality of viewer computers based on said plurality of actions.