System, method, and computer program product for storing internet advertisements at a user computer

• US 20030028450A1
• Filed: 08/02/2001
• Published: 02/06/2003
• Est. Priority Date: 08/02/2001
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Plow, Gregory Maurice, Pourmirzaie, Farrokh E.
• Granted Patent: US 7,933,802 B2
• Time in Patent Office: Days
• US Class Current: 705/27
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method for storing Internet advertisements at a user computer includes receiving plural Internet advertisements at the user computer. Some of the advertisements are tagged using a hypertext markup language (html) tag. An Internet browser within the computer determines which received advertisements are tagged and saves them within the computer. The saved advertisements are then displayed for a user to review later, e.g., in response to a button being toggled.

Claims

1. A method for storing Internet advertisements at a user computer, comprising the acts of:

receiving plural Internet advertisements, at least one advertisement including a tag; and

saving at least one advertisement at the user computer at least partially based on the tag.

2. The method of claim 1, wherein the tag is a Hypertext Markup Language (HTML) tag.

3. The method of claim 1, further comprising the act of:

displaying a button; and

in response to the button being toggled, displaying the saved advertisement.

4. The method of claim 3, wherein plural advertisements are saved and the method further comprises:

allowing the user scroll through the saved advertisements.

5. The method of claim 4, wherein the saved advertisements include at least one link to a website and the method further comprises:

recalling a saved advertisement, the saved advertisement having at least one link to a website; and

accessing the website from the saved advertisement when the link is toggled.

6. The method of claim 1, further comprising the acts of:

displaying a previous button;

displaying a next button; and

accessing saved advertisements when the previous button and next button are toggled.

7. A system for saving at least one Internet advertisement at a user computer comprising:

at least one server;

at least one database connected to the server, the database storing plural Internet advertisements, at least one advertisement including a tag; and

at least one user computer connected to the server via an Internet connection, the server transmitting the Internet advertisements to the user computer, the user computer including a program for saving at least one Internet advertisement at least partially based on the tag.

8. The system of claim 7, wherein the program includes:

logic means for receiving plural Internet advertisements; and

logic means for saving at least one advertisement at the user computer.

9. The system of claim 7, wherein the tag is a Hypertext Markup Language (HTML) tag.

10. The system of claim 8, wherein the program further comprises:

logic means for displaying a button; and

logic means for displaying the saved advertisement in response to the button being toggled.

11. The system of claim 10, wherein plural advertisements are saved and the program further comprises:

logic means for allowing the user scroll through the saved advertisements.

12. The system of claim 11, wherein the saved advertisements include at least one link to a website and the program further comprises:

logic means for recalling a saved advertisement, the saved advertisement having at least one link to a website; and

logic means for accessing the website from the saved advertisement when the link is toggled.

13. The system of claim 8, wherein the program further comprises:

logic means for displaying a previous button;

logic means for displaying a next button; and

logic means for accessing saved advertisements when the previous button and next button are toggled.

14. A computer program device, comprising:

a computer readable means having logic means for storing at least one Internet advertisement, comprising;

logic means for receiving plural Internet advertisements, at least one advertisement including a tag; and

logic means for saving at least one advertisement at the user computer at least partially based on the tag.

15. The computer program device of claim 14, wherein the tag is a Hypertext Markup Language (HTML) tag.

16. The computer program device of claim 14, wherein the computer readable means further comprises:

logic means for displaying a button; and

logic means for displaying the saved advertisement in response to the button being toggled.

17. The computer program device of claim 16, wherein plural advertisements are saved and the computer readable means further comprises:

logic means for allowing the user scroll through the saved advertisements.

18. The computer program device of claim 14, wherein the saved advertisements include at least one link to a website and the computer readable means further comprises:

logic means for receiving plural Internet advertisements, at least one advertisement including a tag; and

logic means for saving at least one advertisement at the user computer at least partially based on the tag.

19. The computer program device of claim 14, wherein the computer readable means further comprises:

logic means for displaying a previous button;

logic means for displaying a next button; and

logic means for accessing saved advertisements when the previous button and next button are toggled.

20. A method for viewing Internet advertisements at a user computer, comprising the acts of:

viewing at least a first banner advertisement;

viewing at least a second banner advertisement;

initiating a request to view an advertisement history;

viewing the first and second banner advertisements within the advertisement history; and

utilizing the first and second banner advertisements to access respective web sites corresponding thereto.

21. The method of claim 20, further comprising the act of:

toggling an advertisement history button; and

in response to the button being toggled, viewing the advertisement history.

22. The method of claim 21, wherein plural banner advertisements are saved and the method further comprises:

scrolling through the saved banner advertisements.