Email transmitting method using computer interactive communication network and communication system thereof
First Claim
1. An email transmitting method using a computer interactive communication network, for direct marketing research by obtaining and managing attribute information, comprising the steps of:
- repeatedly collecting static attribute information, of members, including an email address;
repeatedly collecting dynamic attribute information including individual information of said member;
updating or adding said member'"'"'s static attribute information and dynamic attribute information which are repeatedly collected;
evaluating a correlation among information to be presented to the member and the stored static attribute information and dynamic attribute information; and
extracting the member having the high correlation evaluated.
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Abstract
An effective direct marketing method using a computer interactive communication network is provided.
According to the present invention, an information transmitting site (information transmitting site communication system 4) repeatedly collects static attribute information upon subscription to a member (mobile phone 3 and a small general-purpose computer 6), dynamic attribute information based on answers of a questionnaire, and information, of each member, on the purchase of a commercial product in a virtual mall (virtual mall network Vsn), updates or adds the collected information, and stores it. Email information is transmitted to the members, who are ranked based on the amount of the stored information, having the largest amount of the static attribute information and the dynamic attribute information. Member'"'"'s response information to the transmission is extracted. Further, the member having the static attribute information and the dynamic attribute information which match the response information is extracted and the emails are transmitted to the extracted members. The members having information that rightly matches specific contents are narrowed down and selected by transmitting the email information at least twice.
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Citations
8 Claims
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1. An email transmitting method using a computer interactive communication network, for direct marketing research by obtaining and managing attribute information, comprising the steps of:
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repeatedly collecting static attribute information, of members, including an email address;
repeatedly collecting dynamic attribute information including individual information of said member;
updating or adding said member'"'"'s static attribute information and dynamic attribute information which are repeatedly collected;
evaluating a correlation among information to be presented to the member and the stored static attribute information and dynamic attribute information; and
extracting the member having the high correlation evaluated. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A direct marketing communication system for an email transmitting communication system, using a computer interactive communication network, by obtaining and managing attribute information, comprising:
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member communication means which inputs and transfers static attribute information of each member, including an email address, transfers an answer to a questionnaire, and executes communication for purchasing a commercial product in a virtual mall;
virtual mall communication means which executes communication for transferring information on purchase of the commercial product and information on the use of additional services such as a reward card through adding points, when the commercial product is purchase by said member communication means in the virtual mall; and
email transmitting communication means which executes communication for repeatedly collecting the static attribute information from said member communication means, dynamic attribute information on the answer to the questionnaire, and information of each member, on the purchase of the commercial product, from said virtual mall communication means, updating or adding them, and storing them, for ranking the members in accordance with the amount of the stored information and transmitting email information to the member having the largest amount of the static attribute information and the dynamic attribute information which are ranked, for extracting response information from the member, further extracting the member having the static attribute information and the dynamic attribute information which match the response information, and transmitting the email information to the extracted members, and for narrowing down and selecting the members having information which rightly matches the email information with specific contents by transmitting the email information at least twice. - View Dependent Claims (8)
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Specification