Manufacturer's coupon ordering system
First Claim
1. A method for generating coupons in response to a product manufacturer'"'"'s input, said method comprising:
- collecting consumer data associated with at least one particular consumer in response to a consumer input associated with at least one particular consumer at at least one store;
collecting product movement data associated with products being sold at the at least one store;
providing said consumer data and said product movement data to at least one product manufacturer;
providing promotion selection tools to the at least one product manufacturer to allow the at least one product manufacturer to analyze said consumer data and said product movement data and to select a selected promotional content and a selected promotional time period for a desired promotion in response to the analysis;
receiving said selected promotional content and said selected promotional time period from the product manufacturers; and
generating coupons corresponding to said selected promotional content during said selected promotional time period.
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Accused Products
Abstract
A manufacturer'"'"'s ordering system provides manufacturers of packaged goods with analytical tools for conducting analysis on consolidated data of consumer purchase patterns. The consumer purchase data are consolidated by product categories and/or subcategories and/or freely defined geographical areas in which the manufacturer is interested. The manufacturer thus may specify coupon print content, audience selection criteria, geographical area and time frame for coupon distribution without the requirement of interaction with various print companies and sales representatives. The coupon discount value may be varied in accordance with the different groups of targeted customers. The promotional selections may be made via electronic media, such as a global computer network or internet connection, and may then be provided to a coupon distribution system via a similar connection. Preferably, the consolidated data are accumulated from point of sale devices at retail stores and preferably from kiosk usage at the store. Preferably, the data are continuously collected, such that the manufacturers base their promotional decisions on substantially real time data.
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Citations
33 Claims
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1. A method for generating coupons in response to a product manufacturer'"'"'s input, said method comprising:
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collecting consumer data associated with at least one particular consumer in response to a consumer input associated with at least one particular consumer at at least one store;
collecting product movement data associated with products being sold at the at least one store;
providing said consumer data and said product movement data to at least one product manufacturer;
providing promotion selection tools to the at least one product manufacturer to allow the at least one product manufacturer to analyze said consumer data and said product movement data and to select a selected promotional content and a selected promotional time period for a desired promotion in response to the analysis;
receiving said selected promotional content and said selected promotional time period from the product manufacturers; and
generating coupons corresponding to said selected promotional content during said selected promotional time period. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A product manufacturer directed coupon ordering system comprising:
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a consumer data collecting device operable to collect consumer data associated with particular consumers in response to a consumer input by the particular consumers at at least one store;
a product movement data collecting device operable to collect product movement data associated with at least some products being sold at the at least one store;
analysis tools for analyzing said product movement data and said consumer data, said analysis tools being accessible by at least one product manufacturer remote from the at least one store;
promotion selection tools for selecting a promotional content and a promotional time period, said promotion selection tools being accessible by the at least one product manufacturer remote from the at least one store, said analysis tools and said promotion selection tools being selectably operable to analyze said product movement data and said consumer data and to generate a selected promotional content and a selected promotional time period in response to an input by the at least one product manufacturer; and
a coupon generating system operable to generate coupons corresponding to said selected promotional content during said selected promotional time period in response to said selected promotional content and said selected promotional time period being communicated to said coupon generating system. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A method for generating coupons in response to a product manufacturer'"'"'s input comprising:
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collecting consumer data associated with particular consumers in response to receiving a consumer identification input associated with particular consumers at at least one store, said consumer data being collected at a kiosk positioned at the at least one store;
collecting product movement data associated with at least some products being sold at the at least one store, said product movement data being collected at a point of sale device positioned at the at least one store;
consolidating said consumer data and said product movement data into consolidated data;
providing promotion selection tools accessible by the at least one product manufacturer, said promotion selection tools allowing the at least one product manufacturer to access said consolidated data via electronic media and to analyze said consolidated data and to select a selected promotional content and a selected promotional time period for a desired promotion in response to the analysis;
communicating the selected promotional content and the selected promotional time period at least to said kiosk via electronic media; and
generating coupons corresponding to the selected promotional content during the selected promotional time period, said coupons being generated at least at said kiosk in response to said consumer identification input at said kiosk. - View Dependent Claims (29, 30)
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31. A product manufacturer directed coupon ordering system comprising:
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at least one kiosk positionable at at least one store, said at least one kiosk being operable to collect consumer data associated with particular consumers in response to a consumer identification input by particular consumers at said at least one kiosk;
at least one point of sale device positionable at the at least one store, said at least one point of sale device being operable to collect product movement data associated with at least some products being sold at the at least one store;
a server operable to consolidate said consumer data and said product movement data into consolidated data;
modeling tools for accessing and analyzing said consolidated data and for modeling promotions based on said consolidated data, said modeling tools being accessible by at least one product manufacturer via electronic media; and
promotion selection tools for selecting a selected promotional content and a selected promotional time period based on an output of said modeling tools and in response to a user input by the at least one product manufacturer, said promotion selection tools being accessible by at least one product manufacturer via electronic media, wherein said at least one kiosk is operable to receive said selected promotional content via electronic media, said at least one kiosk being operable to generate coupons corresponding to said selected promotional content during said selected promotional time period at least in response to identification of particular consumers at said at least one kiosk. - View Dependent Claims (32, 33)
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Specification