System and method for directed television and radio advertising

• US 20030221191A1
• Filed: 05/21/2002
• Published: 11/27/2003
• Est. Priority Date: 05/21/2002
• Status: Active Grant

• Current Assignee: Selevision Fz-Llc
• Original Assignee: Selevision Fz-Llc
• Inventors: Khusheim, Raed
• Granted Patent: US 7,941,817 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A method and a device that presents a broadcast commercial message selects a commercial message for presentation based on user profile criteria. A programming content signal is received at a customer premises equipment (CPE). A stored commercial message is selected for presentation during presentation of the programming content signal. The selected commercial message contains summary information related to an informational content of the selected commercial message, and is selected based on the summary information contained by the selected commercial message. Each selected commercial message is then presented during the programming content signal by inserting each selected commercial message into the received programming content signal by presenting the selected commercial message in place of the programming content signal. Information relating to each commercial message presented and/or an interaction with a user can be recorded and sent to a central location.

Claims

1. A method for storing a commercial message, the method comprising steps of:

receiving at least one commercial message signal containing at least one commercial message, each commercial message containing summary information related to an informational content of the commercial message; and

selectively storing each commercial message based on the summary information contained in the commercial message.

2. The method according to claim 1, wherein the step of receiving at least one commercial message receives at least one commercial message from a broadcast signal.

3. The method according to claim 2, wherein the broadcast signal from which at least one commercial message is received is different from a programming content broadcast signal.

4. The method according to claim 2, wherein the broadcast signal from which at least one commercial message is received includes programming content.

5. The method according to claim 1, further comprising a step of receiving at least one programming content signal.

6. The method according to claim 5, wherein at least one programming content signal is a television broadcast signal.

7. The method according to claim 5, wherein at least one programming content signal is a radio broadcast signal.

8. The method according to claim 5, wherein at least one programming content signal is a cable television signal.

9. The method according to claim 5, wherein at least one programming content signal is a satellite broadcast signal.

10. The method according to claim 5, wherein at least one programming content signal is received from a storage medium.

11. The method according to claim 5, further comprising steps of:

presenting at least one programming content signal; and

presenting at least one stored commercial message to a user in conjunction with the step of presenting at least one programming content signal based on the summary information contained in the commercial message.

12. The method according to claim 1, wherein at least two commercial messages have a same group number.

13. The method according to claim 1, wherein at least two commercial messages have respectively different group numbers.

14. The method according to claim 1, further comprising a step of presenting at least one stored commercial message to a user based on the summary information contained in the commercial message.

15. The method according to claim 1, wherein the summary information related to the informational content of at least one commercial message includes information related to at least one of an identification number of the commercial message, a length of the commercial message, a predetermined time for presenting the commercial message, a demography of a targeted audience for the commercial message, a priority for presenting the commercial message, a number of times for presenting the commercial message, a frequency for presenting the commercial message, a programming content associated with the commercial message, a predetermined time duration for presenting the commercial message, a commercial message group number associated with at least one other commercial message, and geographical target information associated with the commercial message.

16. The method according to claim 15, wherein demography information for the target audience includes information relating to at least one of a target age, a target gender, a marital status, a relative income, a language, an occupation and a personal interest.

17. The method according to claim 1, wherein the summary information related to the informational content of at least one commercial message includes at least one interactivity option related to at least one of a request for additional information and purchasing options.

18. The method according to claim 1, wherein the summary information related to the informational content of at least one commercial message includes at least one broadcast channel associated with the commercial message for presentation of the commercial message.

19. The method according to claim 1, wherein the step of selectively storing each commercial message includes steps of:

determining whether the summary information contained in each commercial message matches a predetermined set of criteria; and

storing at least one commercial message having summary information matching the predetermined set of criteria.

20. The method according to claim 19, wherein the predetermined set of criteria includes at least one of geographical and user demographic information.

21. The method according to claim 19, wherein the predetermined set of criteria is a default set of criteria.

22. The method according to claim 1, wherein at least one received commercial message signal is a television broadcast signal.

23. The method according to claim 1, wherein at least one received commercial message signal is a radio broadcast signal.

24. The method according to claim 1, wherein at least one received commercial message signal is a cable television signal.

25. The method according to claim 1, wherein at least one commercial message signal is a satellite broadcast signal.

26. The method according to claim 1, wherein at least one received commercial message signal is received from a storage medium.

27. The method according to claim 1, wherein each received commercial message signal is received by a customer premises equipment (CPE).

28. The method according to claim 27, wherein the CPE is one of a stand-alone device, part of a radio, part of a television set, part of a satellite receiver, part of a video cassette recorder, part of a digital versatile disk (DVD) device and part of a personal video recorder device.

29. The method according to claim 1, wherein the commercial message includes information relating to one of an advertisement, an emergency announcement and a public service announcement.

112. The device according to claim 111, wherein the programming content receiver and the commercial message receiver are the same receiver.

113. The device according to claim 112, wherein when the programming content receiver is idle, the programming content receiver is tuned to a commercial message signal for receiving commercial messages that are selectively stored in the memory.

114. The device according to claim 111, wherein the programming content receiver and the commercial message receiver are different receivers.

30. A method for presenting a commercial message, the method comprising steps of:

presenting a programming content signal;

selecting at least one stored commercial message for presentation during presentation of the programming content signal, a portion of the selected commercial message containing summary information related to an informational content of the selected commercial message, the selected commercial message being selected based on the summary information contained by the selected commercial message; and

presenting each selected commercial message during the programming content signal by inserting each selected commercial message into the received programming content signal.

31. The method according to claim 30, wherein at least one selected commercial message is presented at least one time.

32. The method according to claim 30, wherein the step of presenting the programming content signal presents a programming content signal that is a received television signal having an associated television channel, and

wherein the step of presenting each selected commercial message presents each selected commercial message regardless of the television channel associated with the received television signal.

33. The method according to claim 30, wherein the step of presenting the programming content signal presents a programming content signal that is a received television signal that is associated with a first television channel,

wherein at least one selected commercial message is received from a television signal that is associated with a second television channel, and

wherein the step of presenting each selected commercial message presents each selected commercial message regardless of the television channel associated with the received television signal.

34. The method according to claim 30, further comprising a step of presenting at least one commercial message contained in the received programming content signal.

35. The method according to claim 30, wherein the programming content signal is a television broadcast signal.

36. The method according to claim 30, wherein the programming content signal is a radio broadcast signal.

37. The method according to claim 30, wherein the programming content signal is a cable television signal.

38. The method according to claim 30, wherein the programming content signal is a satellite broadcast signal.

39. The method according to claim 30, wherein the programming content signal is received from a storage medium.

40. The method according to claim 30, further comprising steps of:

receiving at least one commercial message signal containing at least one commercial message, each received commercial message containing the summary information related to an informational content of the commercial message; and

selectively discarding at least one commercial message based on the summary information contained in the commercial message.

41. The method according to claim 30, further comprising steps of:

receiving at least one commercial message signal containing at least one commercial message, each received commercial message containing the summary information related to an informational content of the commercial message; and

selectively storing at least one commercial message based on the summary information contained in the commercial message.

42. The method according to claim 41, wherein the summary information related to the informational content of the commercial message includes information related to at least one of an identification number of the commercial message, a length of the commercial message, a predetermined time for presenting the commercial message, a demography of a targeted audience for the commercial message, a priority for presenting the commercial message, a number of times for presenting the commercial message, a frequency for presenting the commercial message, a programming content associated with the commercial message, a predetermined time duration for presenting the commercial message, a commercial message group number associated with at least one other commercial message, and geographical target information associated with the commercial message.

43. The method according to claim 41, wherein demography information for the target audience includes information relating to at least one of a target age, a target gender, a marital status, a relative income, a language, an occupation and a personal interest.

44. The method according to claim 30, wherein the summary information related to the informational content of at least one commercial message includes at least one interactivity option related to at least one of a request for additional information and purchasing options.

45. The method according to claim 30, wherein the summary information related to the informational content of at least one commercial message includes at least one broadcast channel associated with the commercial message for presentation of the commercial message.

46. The method according to claim 30, further comprising a step of receiving information that is interactive with at least one of the programming content signal and at least one commercial message signal.

47. The method according to claim 41, wherein the step of selectively storing each commercial message includes steps of:

determining whether the summary information contained in each commercial message matches a predetermined set of criteria; and

storing each commercial message having summary information matching the predetermined set of criteria.

48. The method according to claim 47, wherein the predetermined set of criteria includes at least one of geographical, user demographic information and user profile information.

49. The method according to claim 47, wherein the predetermined set of criteria is a default set of criteria.

50. The method according to claim 41, wherein at least one received commercial message signal is a television broadcast signal.

51. The method according to claim 41, wherein at least one received commercial message signal is a radio broadcast signal.

52. The method according to claim 41, wherein at least one received commercial message signal is a cable television signal.

53. The method according to claim 41, wherein at least one commercial message signal is a satellite broadcast signal.

54. The method according to claim 41, wherein at least one received commercial message signal is received from a storage medium.

55. The method according to claim 41, wherein each received commercial message signal is received by a customer premises equipment (CPE).

56. The method according to claim 55, wherein the CPE is one of a stand-alone device, part of a radio, part of a television set, part of a satellite receiver, part of a video cassette recorder, part of a digital versatile disk (DVD) device and part of a personal video recorder device.

57. The method according to claim 30, wherein the commercial message includes information relating to one of an advertisement, an emergency announcement and a public service announcement.

58. The method according to claim 30, wherein the step of presenting each selected commercial message presents at least one selected commercial message during the programming content signal by replacing the programming content signal with the selected commercial message.

59. The method according to claim 30, further comprising a step of determining a commercial message time slot for the received programming content signal,

wherein the step of selecting at least one stored commercial message further selects at least one stored commercial message for presentation during the commercial message time slot, and

wherein the step of presenting each selected commercial message presents each selected commercial message during the commercial message time slot by presenting each selected commercial message during the commercial message time slot.

60. The method according to claim 59, wherein the step of determining the commercial message time slot for the received programming content signal includes a step of receiving a warning signal containing information relating to the commercial message time slot.

61. The method according to claim 59, wherein the step of determining the commercial message time slot for the received programming content signal includes a step of downloading commercial message time slot information from a central location.

62. The method according to claim 59, wherein the step of determining the commercial message time slot for the received programming content signal is based on a recording beginning and end time for a corresponding commercial message time slot.

63. The method according to claim 59, wherein the step of determining the commercial message time slot for the received programming content signal is based on the received programming content signal.

64. The method according to claim 59, further comprising steps of:

storing the received programming content signal;

presenting the stored programming content signal;

determining a commercial message time slot for the stored programming content signal;

selecting at least one stored commercial message for presentation during the commercial message time slot for the stored programming content signal, the selected commercial message being selected based on the summary information contained by the selected commercial message; and

presenting each selected commercial message during the commercial message time slot for the stored programming signal by inserting each selected commercial message into the received programming content signal during the commercial message time slot.

65. The method according to claim 64, wherein the step of presenting each selected commercial message during the commercial time slot for the stored programming signal presents each selected commercial message with a commercial message contained in the programming content signal.

66. The method according to claim 30, wherein the step of presenting each selected commercial message presents each selected commercial message with at least one commercial message contained in the programming content signal.

67. The method according to claim 30, further comprising steps of:

storing the received programming content signal;

presenting the stored programming content signal;

selecting at least one stored commercial message for presentation during presentation of the stored programming content signal, the selected commercial message being selected based on the summary information contained by the selected commercial message; and

presenting each selected commercial message during presentation of the stored programming content signal by inserting each selected commercial message into the received programming content signal.

68. The method according to claim 67, wherein the step of presenting each selected commercial message during the commercial time slot for the stored programming signal presents each selected commercial message with at least one commercial message contained in the programming content signal.

69. The method according to claim 67, further comprising a steps of:

receiving a signal for skipping the commercial time slot for the stored programming signal; and

presenting no commercial messages contained in the stored programming content signal during the commercial time slot for the stored programming signal.

70. The method according to claim 69, wherein the signal for skipping the commercial time slot is received from a user.

71. The method according to claim 70, wherein the signal for skipping the commercial time slot is received for a predetermined commercial time slot.

72. The method according to claim 70, wherein the signal for skipping the commercial time slot is for automatically skipping at least one predetermined commercial time slot.

73. The method according to claim 69, further comprising steps of:

determining whether a commercial message contained in the commercial message time slot for the stored programming signal can not be skipped; and

presenting each commercial message determined not to be skipped during the commercial message time slot for the stored programming content signal.

74. The method according to claim 67, further comprising steps of:

recording information relating to each commercial message presented; and

sending the recorded information relating to each commercial message presented to a central location.

75. The method according to claim 74, wherein the step of recording information relating to each commercial message presented is responsive to a received signal for recording information relating to each commercial message presented.

76. The method according to claim 30, further comprising steps of:

recording information relating to each commercial message presented; and

sending the recorded information relating to each commercial message presented to a central location.

77. The method according to claim 76, wherein the recorded information relating to each commercial message presented relates to an interaction with a user as a result of presenting the commercial message.

78. The method according to claim 77, further comprising a step of receiving a signal for recording information relating to at least one of each commercial message presented and an interaction with a user as a result of presenting the commercial message, and

wherein the step of recording information relating to each commercial message presented is responsive to the step of receiving a signal for recording information.

79. The method according to claim 30, further comprising a step of receiving an indication for presenting a commercial message, and

wherein the step of selecting at least one commercial message is responsive to the received indication for presenting a commercial message.

80. The method according to claim 79, wherein the indication is received from a user.

81. The method according to claim 79, wherein the received indication for presenting a commercial message includes information relating to at least one of a required length of time for a selected commercial message, a target audience for at least one selected commercial message, and a commercial message identifier.

82. The method according to claim 30, further comprising steps of:

broadcasting a commercial message signal containing at least one commercial message, each broadcast commercial message containing the summary information related to an information content of the commercial message; and

receiving at least one commercial message signal containing at least one commercial message, each received commercial message containing the summary information related to an informational content of the commercial message.

83. A device for presenting commercial messages, the device comprising:

a memory storing at least one commercial message, each stored commercial message containing summary information related to an informational content of the selected commercial message;

a presentation device presenting at least one programming content signal; and

a processor selecting at least one stored commercial message for presentation during a commercial message time slot, and presenting the selected commercial message in place of the programming content signal, the selected commercial message being selected based on the summary information contained in the selected commercial message.

84. The device according to claim 83, wherein at least one selected stored commercial message is presented at least one time.

85. The device according to claim 83, wherein the programming content presenter presents a programming content signal that is a received television signal having an associated television channel, and

wherein each selected commercial message is presented regardless of the television channel associated with the received television signal.

86. The device according to claim 83, wherein the programming content presenter presents a programming content signal that is a received television signal that is associated with a first television channel,

wherein at least one selected stored commercial message is received from a television signal that is associated with a second television channel, and

wherein each selected stored commercial message is presented regardless of the television channel associated with the received television signal.

87. The device according to claim 83, wherein the received programming content signal contains at least one commercial message that is presented.

88. The device according to claim 83, wherein the presentation device presents the selected commercial message.

89. The device according to claim 83, wherein at least one programming content signal is a television broadcast signal.

90. The device according to claim 83, wherein at least one programming content signal is a radio broadcast signal.

91. The device according to claim 83, wherein at least one programming content signal is a cable television signal.

92. The device according to claim 83, wherein at least one programming content signal is a satellite broadcast signal.

93. The device according to claim 83, wherein at least one programming content signal is received from a storage medium.

94. The device according to claim 83, further comprising:

a commercial message receiver receiving at least one commercial message signal containing at least one commercial message, a portion of each received commercial message containing the summary information related to an informational content of the commercial message,

the processor selectively storing each commercial message in the memory based on the summary information contained in the commercial message.

95. The device according to claim 94, wherein the summary information related to the informational content of the commercial message includes information related to at least one of an identification number of the commercial message, a length of the commercial message, a predetermined time for presenting the commercial message, a demography of a targeted audience for the commercial message, a priority for presenting the commercial message, a number of times for presenting the commercial message, a frequency for presenting the commercial message, a programming content associated with the commercial message, a predetermined time duration for presenting the commercial message, a commercial message group number associated with at least one other commercial message, and geographical target information associated with the commercial message.

96. The device according to claim 94, wherein demography information for the target audience includes information relating to at least one of a target age, a target gender, a marital status, a relative income, a language, an occupation and a personal interest.

97. The device according to claim 94, wherein the summary information related to the informational content of at least one commercial message includes at least one interactivity option related to at least one of a request for additional information and purchasing options.

98. The device according to claim 94, wherein the summary information related to the informational content of at least one commercial message includes at least one broadcast channel associated with the commercial message for presentation of the commercial message.

99. The device according to claim 94, wherein the processor receives information that is interactive with at least one of the programming content signal and at least one commercial message signal.

100. The device according to claim 94, wherein when the processor selectively stores each commercial message, the processor determines whether the summary information contained in each commercial message matches a predetermined set of criteria, and stores each commercial message having summary information matching the predetermined set of criteria.

101. The device according to claim 100, wherein the processor queues stored commercial messages for presentation based on the summary information contained in each stored commercial message.

102. The device according to claim 100, wherein the predetermined set of criteria includes at least one of geographical and user demographic information.

103. The device according to claim 102, wherein the predetermined set of criteria is a default set of criteria.

104. The device according to claim 94, wherein at least one received commercial message signal is a television broadcast signal.

105. The device according to claim 94, wherein at least one received commercial message signal is a radio broadcast signal.

106. The device according to claim 94, wherein at least one received commercial message signal is a cable television signal.

107. The device according to claim 94, wherein at least one commercial message signal is a satellite broadcast signal.

108. The device according to claim 94, wherein at least one received commercial message signal is received from a storage medium.

109. The device according to claim 94, wherein the device is a customer premises equipment (CPE).

110. The device according to claim 109, wherein the CPE is one of a stand-alone device, part of a radio, part of a television set, part of a satellite receiver, part of a video cassette recorder, part of a digital versatile disk (DVD) device and part of a personal video recorder device.

111. The device according to claim 94, further comprising a programming content receiver.

115. The device according to claim 83, wherein the commercial message includes information relating to one of an advertisement, an emergency announcement and a public service announcement.

116. The device according to claim 83,

wherein the processor further determines a commercial message time slot for presenting at least one commercial message, selects at least one stored commercial message for presentation during the commercial message time slot, and presenting the selected commercial message during the commercial message time slot.

117. The device according to claim 116, wherein the processor determines the commercial message time slot for the received programming content signal based on a received a warning signal containing information relating to the commercial message time slot.

118. The device according to claim 116, wherein the processor determines the commercial message time slot for the received programming content signal based on downloaded commercial message time slot information from a central location.

119. The device according to claim 116, wherein processor determines the commercial message time slot based on a recording beginning and end time for commercial message time slot.

120. The device according to claim 116, wherein the processor stores received programming content signal in the memory, presents the stored programming content signal, determines a commercial message time slot for the stored programming content signal, selects at least one stored commercial message for presentation during the commercial message time slot for the stored programming content signal, the selected commercial message being selected based on the summary information contained by the selected commercial message;

and presents each selected commercial message during the commercial message time slot for the stored programming signal by inserting each selected commercial message into the received programming content signal during the commercial message time slot.

121. The device according to claim 120, wherein when the processor selects each commercial message during the commercial time slot for the stored programming signal, the processor presents each selected commercial message with a commercial message contained in the programming content signal.

122. The device according to claim 83, wherein the processor presents each selected commercial message presents each selected commercial message with at least one commercial message contained in the programming content signal.

123. The device according to claim 83, wherein the processor stores the received programming content signal, presents the stored programming content signal, selects at least one stored commercial message for presentation during presentation of the stored programming content signal based on the summary information contained by the selected commercial message, and presents each selected commercial message during presentation of the stored programming content signal by inserting each selected commercial message into the received programming content signal.

124. The device according to claim 123, wherein when the processor presents each selected commercial message during the commercial time slot for the stored programming signal, the processor presents each selected commercial message with at least one commercial message contained in the programming content signal.

125. The device according to claim 123, wherein the processor receives a signal for skipping the commercial time slot for the stored programming signal;

and presents no commercial messages contained in the stored programming content signal during the commercial time slot for the stored programming signal.

126. The device according to claim 123, wherein the processor receives a signal for skipping the commercial time slot for the stored programming signal, determines whether the commercial message contain in the commercial message time slot for the stored programming signal can not be skipped, and presents each commercial message determined not to be skipped during the commercial message time slot for the stored programming content signal.

127. The device according to claim 123, wherein the processor records information relating to each commercial message presented in the memory, and sends the recorded information relating to each commercial message presented to a central location.

128. The device according to claim 83, wherein the processor records information relating to each commercial message presented in the memory, and sends the recorded information relating to each commercial message presented to a central location.

129. The device according to claim 128, wherein the recorded information relating to each commercial message presented relates to an interaction with a user as a result of presenting the commercial message.

130. A method for generating commercial messages, the method comprising:

generating a commercial message signal containing at least one commercial message, a portion of each commercial message containing summary information related to an informational content of the commercial message; and

delivering the commercial message signal to a customer premises equipment.

131. The method according to claim 130, wherein the summary information related to the informational content of the commercial message includes information related to at least one of an identification number of the commercial message, a length of the commercial message, a predetermined time for presenting the commercial message, a demography of a targeted audience for the commercial message, a priority for presenting the commercial message, a number of times for presenting the commercial message, a frequency for presenting the commercial message, a programming content associated with the commercial message, a predetermined time duration for presenting the commercial message, a commercial message group number associated with at least one other commercial message, and geographical target information associated with the commercial message.

132. The method according to claim 131, wherein demography information for the target audience includes information relating to at least one of a target age, a target gender, a marital status, a relative income, a language, an occupation and a personal interest.

133. The method according to claim 130, wherein the summary information related to the informational content of at least one commercial message includes at least one interactivity option is related to at least one of a request for additional information and purchasing options.

134. The method according to claim 130, wherein the summary information related to the informational content of at least one commercial message includes at least one broadcast channel associated with the commercial message for presentation of the commercial message.

135. The method according to claim 130, wherein the commercial message signal is a television broadcast signal.

136. The method according to claim 130, wherein the commercial message signal is a radio broadcast signal.

137. The method according to claim 130, wherein the commercial message signal is a cable television signal.

138. The method according to claim 130, wherein the commercial message signal is a satellite broadcast signal.

139. The method according to claim 130, wherein the commercial message signal is contained in a storage medium.

140. The method according to claim 130, wherein the step of delivering the commercial message signal to a customer premises equipment delivers a plurality of commercial messages as an associated group of commercial messages.