Methods and systems for selectively displaying advertisements
First Claim
1. In a system, including at least one processor, configured to display an advertisement in accordance with available advertising inventory, a method for selecting the advertisement to be displayed to a viewer, the method comprising:
- receiving at least one data file defining each of a plurality of advertisements as either a committed advertisement or a flexible advertisement;
generating a display frequency, at the receiver module, for each of the committed advertisements; and
selecting advertisement content of the advertisements to be displayed by the receiver module based upon the display frequency for the committed advertisements.
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Accused Products
Abstract
A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.
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Citations
13 Claims
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1. In a system, including at least one processor, configured to display an advertisement in accordance with available advertising inventory, a method for selecting the advertisement to be displayed to a viewer, the method comprising:
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receiving at least one data file defining each of a plurality of advertisements as either a committed advertisement or a flexible advertisement;
generating a display frequency, at the receiver module, for each of the committed advertisements; and
selecting advertisement content of the advertisements to be displayed by the receiver module based upon the display frequency for the committed advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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Specification